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- Tasks: Engage prospects, deliver tailored demos, and drive qualified opportunities using AI-powered tools.
- Company: Join Optimizely, a leader in digital experience solutions with a collaborative culture.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be at the forefront of tech sales, helping businesses solve real challenges with innovative solutions.
- Qualifications: 2-4 years in sales or tech roles, strong communication skills, and a passion for technology.
- Other info: Dynamic, fast-paced environment with a focus on continuous learning and career advancement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Technical Sales Development Representative family is a hybrid job family that bridges early-stage pipeline generation and pre-sales solution expertise. Technical Sales Development Representatives generate qualified opportunities and leads with value through consultative discovery and tailored product demonstrations. The goal of this role is to help prospects experience Optimizely’s platform earlier in the sales cycle, showing how our solutions in Content, Commerce, Experimentation, and Intelligence solve real business challenges, accelerate decision-making, and improve pipeline quality.
As part of Optimizely’s AI-enabled go-to-market model, Technical Sales Development Representatives leverage modern tools and insights to personalize outreach, prioritize accounts, continuously refine messaging, and give all-star demos. By combining data-driven engagement with credible technical storytelling, this role strengthens how we connect with and deliver to prospects, our future customers.
Job Responsibilities
- Identify and engage high-potential accounts using AI-powered prospecting tools and intent data, conduct thoughtful discovery to understand business goals, and deliver tailored product demos that clearly demonstrate how Optimizely creates measurable impact.
- Personalize outreach, sequence campaigns, and fine-tune messaging to the needs of each prospect using insights surfaced through AI-driven enrichment and CRM analytics.
- Act as a trusted advisor, exploring the prospect’s digital ecosystem, uncovering their challenges, and showing how Optimizely’s integrated platform can drive meaningful outcomes.
- Prepare and lead early-stage demos, document key requirements, and ensure a smooth transition to Account Executives and full-scale SAs when deeper technical validation is needed.
- Partner closely with AEs, Marketing, and Solution Architects to align account strategy, develop repeatable demo narratives, and capture customer feedback that shapes our GTM approach.
- Maintain accurate pipeline tracking and forecasting in Salesforce, contribute reusable demo and objection-handling materials to team playbooks, and use AI insights to monitor performance, spot trends, and improve win rates.
Knowledge And Experience
- 2–4+ years in SDR, Presales, Sales Engineering, or Solutions Architecture.
- Proven success driving qualified pipeline and/or delivering impactful software demonstrations.
- Experience using or supporting AI-powered engagement, analytics, or personalization tools.
- Bachelor’s degree or equivalent experience in business, marketing, or technology.
Skills
- Strong business development and consultative selling skills, with experience engaging executive-level and technical stakeholders.
- Demonstrated success prospecting, qualifying, and converting leads into sales opportunities using a multi-channel approach (calls, email, social, and events).
- Proven ability to generate pipeline through outbound outreach, supported by AI and intent-based prioritization tools.
- Skilled at conducting structured discovery conversations—uncovering pain points, aligning to business outcomes, and positioning value effectively.
- Experience managing a territory or named-account list, creating personalized messaging and campaigns tailored to target industries and personas.
- Strong presentation and demo abilities; confident delivering short, impactful product demonstrations to non-technical audiences.
- Working knowledge of SaaS and digital experience technologies, including CMS, commerce, experimentation, personalization, and analytics.
- Basic familiarity with standard web technologies (HTML, CSS, JavaScript) and understanding of APIs, SDKs, and data integrations.
- Proficient in Salesforce, Outreach, and other GTM tools, with solid understanding of CRM hygiene, forecasting, and pipeline tracking.
- Excellent written and verbal communication skills with strong storytelling, copywriting, and listening abilities.
- Highly organized, detail-oriented, and able to manage competing priorities in a high-volume, fast-paced environment.
- Data-driven mindset—comfortable analyzing metrics, dashboards, and AI-surfaced insights to improve performance.
- Self-motivated, creative, and adaptable; thrives in collaborative, cross-functional environments and embraces continuous learning.
Education
- Bachelors Degree
Competencies
- Communicating Effectively
- Displaying Technical Expertise
- Driving for Results
- Establishing Relationships
- Learning Quickly
Technical Sales Development Representative in London employer: Optimizely
Contact Detail:
Optimizely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical Sales Development Representative in London
✨Tip Number 1
Get to know the company inside out! Research Optimizely’s products and values so you can speak their language during interviews. This shows you’re genuinely interested and helps you connect better with the team.
✨Tip Number 2
Practice your demo skills! Since this role involves delivering tailored product demonstrations, make sure you can showcase how Optimizely’s solutions solve real business challenges. A well-prepared demo can really set you apart.
✨Tip Number 3
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 4
Don’t forget to follow up! After interviews, send a thank-you email to express your appreciation and reiterate your interest in the role. It’s a simple gesture that can leave a lasting impression.
We think you need these skills to ace Technical Sales Development Representative in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Technical Sales Development Representative role. Highlight your experience with consultative selling and any relevant tools you've used, like AI-powered engagement platforms. We want to see how you can bring value to our team!
Showcase Your Storytelling Skills: Since this role involves a lot of technical storytelling, don’t shy away from sharing examples of how you've effectively communicated complex ideas in the past. We love candidates who can break down complicated concepts into relatable stories that resonate with prospects.
Highlight Your Data-Driven Mindset: Mention any experience you have with analytics or CRM tools, especially Salesforce. We’re looking for someone who can leverage data to improve outreach and pipeline quality, so be sure to include specific metrics or successes you've achieved in previous roles.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're proactive and keen to join our team!
How to prepare for a job interview at Optimizely
✨Know Your Tech
Make sure you brush up on your knowledge of SaaS and digital experience technologies. Understand how Optimizely’s platform works, especially in areas like content, commerce, and experimentation. Being able to discuss these topics confidently will show that you're not just a sales person, but someone who understands the technical side too.
✨Master the Art of Discovery
Practice conducting structured discovery conversations. Prepare questions that help uncover potential pain points for prospects. This will not only demonstrate your consultative selling skills but also show that you can align solutions with their business outcomes effectively.
✨Tailor Your Demos
Get ready to deliver impactful product demonstrations. Think about how you can personalise your demos based on the specific needs of the prospect. Highlight how Optimizely can solve their unique challenges, and make sure to document key requirements during the demo for a smooth transition to Account Executives.
✨Leverage AI Insights
Familiarise yourself with AI-powered engagement tools and analytics. Be prepared to discuss how you’ve used these tools in the past to drive pipeline and improve outreach. Showing that you can use data-driven insights to refine messaging and prioritise accounts will set you apart from other candidates.
