At a Glance
- Tasks: Lead marketing analytics to optimise decision-making and drive impactful insights.
- Company: Join Optimizely, a leader in marketing technology trusted by top brands.
- Benefits: Enjoy remote work flexibility, competitive salary, and professional growth opportunities.
- Other info: Be part of a diverse team that values inclusivity and personal balance.
- Why this job: Shape the future of marketing tech while working with innovative tools and data.
- Qualifications: 3+ years in Marketing Ops/RevOps, strong data analysis skills, and team collaboration experience.
The predicted salary is between 37800 - 46200 £ per year.
Optimizely is seeking an experienced Marketing Analytics Lead to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain. This position will be responsible for leading domain analysis creation, providing best in class insights and proposals for change, designing solutions and working cross-functionally to implement process and change within the organization.
Data-Driven Action Requirements:
- Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights.
- Drive digital, web, demand and pipeline analytics.
- Partner with Sales, Customer Success and Product teams to implement data-informed actions and measure impact.
- Ensure data integrity, relevance, and timeliness by collaborating with data engineering and analytics teams to define and evolve measurement frameworks and KPIs.
- Develop clear, compelling, and audience-appropriate narratives that explain the "why" behind marketing performance trends.
- Translate technical data findings into business-relevant insights that resonate with executive, marketing, and cross-functional stakeholders.
- Use visual storytelling techniques, including dashboards and data visualizations, to enhance understanding and engagement.
- Frame insights in the context of strategic goals, highlighting opportunities, risks, and recommendations with clarity and influence.
Stakeholder/Leadership Engagement:
- Partner with the SVP of Demand Generation and global Marketing/SDR leaders to ensure the Marketing department focuses on the right metrics and improves KPIs.
- Spearhead quarterly initiatives to enhance the Marketing team's efficiency, scalability, and performance.
Cross-Functional Collaboration:
- Act as a strategic partner to Marketing, Sales, Product, Finance and IT teams to align initiatives and streamline customer experiences.
Knowledge and Experience:
- 3+ Years of experience of Marketing Ops/RevOps at a SaaS company.
- Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics.
- Proficiency in SQL and at least one statistical programming language (Python, R, etc.).
- Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.).
- Strong background in bringing data to life for decision makers.
- Skilled in interfacing with teams, enabling data literacy, and upskilling team members.
- Self-managed work/personal life balance.
Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Digital Marketing Officer - Remote / Work from Home (remote) in London employer: Optimizely
At Optimizely, we pride ourselves on fostering a vibrant and inclusive work culture where innovation thrives. As a Director of Security Engineering, you'll be part of a dynamic team that values collaboration and real conversations, empowering you to drive meaningful change in the marketing technology landscape. With ample opportunities for professional growth and a commitment to leveraging cutting-edge AI technologies, you'll find a rewarding environment that not only challenges you but also supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Officer - Remote / Work from Home (remote) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Optimizely and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Optimizely are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Optimizely on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Optimizely. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Officer - Remote / Work from Home (remote) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Optimizely. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Optimizely:Show us that you’ve done your homework! In your application, briefly mention what you admire about Optimizely’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Optimizely
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Optimizely will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Optimizely, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
