From AI-powered content creation to world-class CMS and the industry's most trusted experimentation platform, Optimizely is the tool modern marketers actually want to use. 10,000+ brands including H&M, PayPal, and Zoom already get it. But here's the thing about building great products: it takes great people. If you want to be part of a team that's shaping the future of marketing technology — and actually enjoys doing it — you're in the right place. Find us on Instagram: @optimizelyIntroduction - Legacy SectionOptimizely is seeking an experienced Marketing Analytics Lead, to join our Data Services function. This role will be critical to helping optimize our decision-making abilities across the Marketing domain. This position will be responsible for leading domain analysis creation, providing best in class insights and proposals for change, designing solutions and working cross-functionally to implement process and change within the organization. Data-Driven Action Requirements: Leverage large-scale marketing performance data using advanced analytics and data science techniques (e.g., predictive modeling, segmentation, regression analysis) to identify actionable insights. ~ Drive digital, web, demand and pipeline analytics. ~ Partner with, Sales, Customer Success and Product teams to implement data-informed actions and measure impact. ~ Ensure data integrity, relevance, and timeliness by collaborating with data engineering and analytics teams to define and evolve measurement frameworks and KPIs. ~ Develop clear, compelling, and audience-appropriate narratives that explain the "why" behind marketing performance trends. ~ Translate technical data findings into business-relevant insights that resonate with executive, marketing, and cross-functional stakeholders. ~ Use visual storytelling techniques, including dashboards and data visualizations, to enhance understanding and engagement. ~ Frame insights in the context of strategic goals, highlighting opportunities, risks, and recommendations with clarity and influence. ~ Stakeholder/Leadership Engagement: Partner with the SVP of Demand Generation and global Marketing/SDR leaders to ensure the Marketing department focuses on the right metrics and improves KPIs. ~ Spearhead quarterly initiatives to enhance the Marketing team's efficiency, scalability, and performance. Cross-Functional Collaboration: Act as a strategic partner to Marketing, Sales, Product, Finance and IT teams to align initiatives and streamline customer experiencesKnowledge and Experience - Legacy Section ~3+ Years of experience of Marketing Ops/ RevOps at a SaaS company experience ~ Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics ~ Proficiency in SQL and at least one statistical programming language (Python, R, etc.) ~ Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.)Strong background in bringing data to life for decision makers ~ Skilled in interfacing with teams, enabling data literacy, and upskilling team members ~ Self-managed work/personal life balance ~ 3+ Years of experience of Marketing Ops/ RevOps at a SaaS company experience ~ Demonstrated familiarity with intent data (6sense), sales engagement platforms (Outreach, Salesloft, Gong), and conversational analytics ~ Proficiency in SQL and at least one statistical programming language (Python, R, etc.) ~ Experience with marketing platforms (Google Analytics, Salesforce, Marketo, etc.)Strong background in bringing data to life for decision makers ~ Skilled in interfacing with teams, enabling data literacy, and upskilling team members ~ Self-managed work/personal life balance ~ Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.#
Digital Marketing Officer - Remote / Work from Home in London employer: Optimizely
At Optimizely, we pride ourselves on fostering a vibrant and inclusive work culture where innovation thrives. As a Director of Security Engineering, you'll be part of a dynamic team that values collaboration and real conversations, empowering you to drive meaningful change in the marketing technology landscape. With ample opportunities for professional growth and a commitment to leveraging cutting-edge AI technologies, you'll find a rewarding environment that not only challenges you but also supports your career aspirations.
