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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive brand growth in a dynamic SaaS environment.
- Company: Join Optimiser, a fast-growing SaaS company revolutionising business operations.
- Benefits: Enjoy career development, access to cutting-edge tools, and a supportive team culture.
- Why this job: Make a real impact on product-led growth and engage with exciting marketing strategies.
- Qualifications: 2+ years in B2B SaaS marketing and a strong portfolio of successful campaigns.
- Other info: Collaborative work environment with excellent opportunities for advancement.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Experience: 2+ years
About Us
Optimiser is a rapidly growing SaaS company offering innovative platforms including Optimiser CRM and Optimiser Touchpoint, designed to streamline operations, improve engagement, and drive measurable results for businesses across industries. With a strong footprint in various industries, we pride ourselves on delivering highly configurable solutions tailored to each partner’s needs.
Position Overview
We are looking for a hands-on Marketing Manager with in-house B2B SaaS experience to drive product-led growth across the full funnel, with a strong emphasis on top-of-funnel demand generation. In this role, you will manage campaigns, optimise marketing strategies and lead cross-functional projects, ensuring alignment with business objectives. You will be a key player in shaping the company’s brand presence, demand generation and client engagement strategies.
Note: We are unable to offer visa sponsorship for this role. You must have the permanent right to work in the UK to be considered.
- Strategic Marketing Leadership & Campaign Management
- Develop and execute the marketing strategy to drive brand awareness, lead generation, and pipeline growth, aligning all initiatives with sales and business objectives.
- Plan, execute, and optimize end-to-end multi-channel campaigns—with a primary focus on top-of-funnel demand generation—across digital, paid (PPC, paid social), SEO, and email channels.
- Own product-led campaigns and launches (e.g., Product Hunt), translating product capabilities into clear value propositions and use‑case‑led messaging for the market.
- Content, Social & Product Marketing
- Own the content engine: storyboard, produce, and manage a mix of short and long‑form content (thought leadership, product value, customer stories, case studies) and repurpose it effectively across LinkedIn, website, email, and video formats.
- Create, plan, and manage engaging content and social media activities (including calendars, posts, banners, and short videos) to promote products, nurture engagement, and support campaign goals.
- Develop and maintain product marketing assets, including landing pages, feature content, release communications, and onboarding/education materials to support product‑led growth (PLG).
- Data-Driven Execution, Analysis & Optimization
- Monitor, analyze, and report on campaign and channel performance using tools like Google Analytics and the marketing stack, tracking key metrics (CAC, ROI, conversion rates, engagement).
- Continuously iterate and optimize campaigns, product messaging, landing pages, and content based on performance data to improve inbound lead quality and volume.
- Prepare dashboards and present clear insights, trends, and actionable recommendations to leadership.
- Market Research & Cross-Functional Collaboration
- Conduct ongoing market and competitor research to identify trends, opportunities, and threats, informing strategy and content planning.
- Maintain a tight feedback loop with Sales, Product, and Customer/Partner Success teams to refine messaging, ensure market alignment, improve conversion, and support business goals.
Requirements
- An online portfolio of reference campaigns and work (required)
- 2+ years of experience in marketing, preferably in B2B SaaS or technology.
- Experience supporting joint go‑to‑market activity with partners, including co‑marketing or shared campaigns.
- Exposure to PR, awards submissions or brand‑led initiatives that enhance market credibility.
- Familiarity working alongside partners or third parties to extend reach and visibility.
Opportunity to represent Optimiser’s leading technology solutions in high‑growth markets. Career development and advancement opportunities. Access to the latest tools and resources to manage partners, campaigns, and partnerships effectively. Collaborative work environment with a supportive team culture. 30 days free trial. No credit card required.
Marketing Manager employer: Optimiser
Contact Detail:
Optimiser Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and achievements. This is your chance to shine and demonstrate how you can drive product-led growth, just like we do at Optimiser.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire, like us at Optimiser, and express your interest. A well-crafted email can go a long way in getting noticed.
✨Tip Number 4
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. We love candidates who come in with fresh ideas and a clear understanding of our mission!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 2+ years of B2B SaaS marketing experience in your application. We want to see how you've driven product-led growth and managed campaigns, so don’t hold back on the details!
Tailor Your Content: When crafting your application, tailor your content to reflect our job description. Use similar language and focus on your skills in demand generation and campaign management to show us you’re a perfect fit.
Include Your Portfolio: Don’t forget to include an online portfolio showcasing your reference campaigns and work. This is your chance to visually demonstrate your expertise and creativity, so make it shine!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Optimiser
✨Know Your Stuff
Before the interview, dive deep into Optimiser's products and services. Understand how their CRM and Touchpoint platforms work and think about how you can contribute to their marketing strategy. This will show your genuine interest and help you answer questions more effectively.
✨Showcase Your Campaigns
Bring along an online portfolio of your previous campaigns, especially those related to B2B SaaS. Be ready to discuss what worked, what didn’t, and how you optimised your strategies. This practical insight will demonstrate your hands-on experience and strategic thinking.
✨Data is Your Best Friend
Familiarise yourself with key metrics like CAC, ROI, and conversion rates. Be prepared to discuss how you've used data to drive decisions in past roles. Showing that you can analyse and optimise campaigns based on performance data will resonate well with the interviewers.
✨Collaborate and Communicate
Highlight your experience working cross-functionally with sales, product, and customer success teams. Share examples of how you’ve maintained feedback loops and aligned messaging across departments. This will illustrate your ability to work collaboratively, which is crucial for the Marketing Manager role.