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For Companies At a Glance
- Tasks: Lead innovative marketing campaigns and drive product-led growth in a dynamic SaaS environment.
- Company: Join Optimiser, a rapidly growing SaaS company transforming business operations.
- Benefits: Enjoy career development opportunities, access to cutting-edge tools, and a supportive team culture.
- Why this job: Make a real impact on brand presence and client engagement strategies in a high-growth market.
- Qualifications: 2+ years of B2B SaaS marketing experience and a strong online portfolio.
- Other info: Collaborative work environment with excellent career advancement potential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London, UK
Experience: 2+ years
About Us
Optimiser is a rapidly growing SaaS company offering innovative platforms designed to streamline operations, improve engagement, and drive measurable results for businesses across industries. We pride ourselves on delivering highly configurable solutions tailored to each partner's needs.
Position Overview
We are looking for a hands-on Marketing Manager with in-house B2B SaaS experience to drive product-led growth across the full funnel, with a strong emphasis on top-of-funnel demand generation. In this role, you will manage campaigns, optimise marketing strategies and lead cross-functional projects, ensuring alignment with business objectives. You will be a key player in shaping the company's brand presence, demand generation and client engagement strategies.
Note: We are unable to offer visa sponsorship for this role. You must have the permanent right to work in the UK to be considered.
- Strategic Marketing Leadership & Campaign Management
- Develop and execute the marketing strategy to drive brand awareness, lead generation, and pipeline growth, aligning all initiatives with sales and business objectives.
- Plan, execute, and optimize end-to-end multi-channel campaignsâwith a primary focus on top-of-funnel demand generationâacross digital, paid (PPC, paid social), SEO, and email channels.
- Own product-led campaigns and launches, translating product capabilities into clear value propositions and use-case-led messaging for the market.
- Content, Social & Product Marketing
- Own the content engine: storyboard, produce, and manage a mix of short and longâform content and repurpose it effectively across LinkedIn, website, email, and video formats.
- Create, plan, and manage engaging content and social media activities to promote products, nurture engagement, and support campaign goals.
- Develop and maintain product marketing assets to support productâled growth (PLG).
- Data-Driven Execution, Analysis & Optimization
- Monitor, analyze, and report on campaign and channel performance using tools like Google Analytics, tracking key metrics.
- Continuously iterate and optimize campaigns, product messaging, landing pages, and content based on performance data.
- Prepare dashboards and present clear insights, trends, and actionable recommendations to leadership.
- Market Research & Cross-Functional Collaboration
- Conduct ongoing market and competitor research to identify trends, opportunities, and threats.
- Maintain a tight feedback loop with Sales, Product, and Customer/Partner Success teams to refine messaging and ensure market alignment.
Requirements
- An online portfolio of reference campaigns and work (required)
- 2+ years of experience in marketing, preferably in B2B SaaS or technology.
- Experience supporting joint goâtoâmarket activity with partners, including coâmarketing or shared campaigns.
- Exposure to PR, awards submissions or brandâled initiatives that enhance market credibility.
- Familiarity working alongside partners or third parties to extend reach and visibility.
Career development and advancement opportunities. Access to the latest tools and resources to manage partners, campaigns, and partnerships effectively. Collaborative work environment with a supportive team culture. 30 days free trial. No credit card required.
Marketing Manager in London employer: Optimiser
Contact Detail:
Optimiser Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Manager in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
â¨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your marketing campaigns and achievements. This is your chance to shine and demonstrate how you can drive product-led growth, just like we do at Optimiser.
â¨Tip Number 3
Be proactive! Donât just wait for job postings to appear. Reach out to companies you admire, like us at Optimiser, and express your interest. A well-crafted email can go a long way in getting noticed.
â¨Tip Number 4
Prepare for interviews by researching the company and its products. Understand our marketing strategies and be ready to discuss how you can contribute to our goals. And remember, apply through our website for the best chance!
We think you need these skills to ace Marketing Manager in London
Some tips for your application đŤĄ
Show Off Your Experience: Make sure to highlight your 2+ years of B2B SaaS marketing experience. We want to see how you've driven product-led growth and managed campaigns in the past, so donât hold back on those details!
Tailor Your Application: Customise your application to reflect our job description. Use keywords from the posting, especially around demand generation and campaign management, to show us youâre a perfect fit for the role.
Include Your Portfolio: Donât forget to attach your online portfolio showcasing your reference campaigns and work. We love seeing real examples of what you can do, so make it easy for us to check out your skills!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way to ensure your application gets into the right hands and shows us youâre serious about joining our team!
How to prepare for a job interview at Optimiser
â¨Know Your Stuff
Before the interview, dive deep into Optimiser's products and services. Understand how their CRM and Touchpoint platforms work and think about how you can contribute to their marketing strategy. This will show your genuine interest and help you answer questions more effectively.
â¨Showcase Your Campaigns
Bring along an online portfolio of your previous campaigns, especially those related to B2B SaaS. Be ready to discuss specific metrics and outcomes from your past work. This not only highlights your experience but also demonstrates your ability to drive results.
â¨Prepare for Data Discussions
Since the role involves data-driven execution, brush up on your knowledge of tools like Google Analytics. Be prepared to discuss how you've used data to optimise campaigns in the past. This will show that you can make informed decisions based on performance metrics.
â¨Collaborative Mindset
Optimiser values cross-functional collaboration, so be ready to share examples of how you've worked with sales, product, or customer success teams. Highlighting your teamwork skills will demonstrate that you're a good fit for their culture and can help align marketing efforts with business objectives.
