Commercial Director – Sales & Customer Growth in London

Commercial Director – Sales & Customer Growth in London

London Full-Time 90000 - 110000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead sales strategy, develop new business, and manage customer success.
  • Company: Join a growing tech company transforming industries with innovative solutions.
  • Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
  • Other info: Ideal for entrepreneurial spirits ready to build and innovate.
  • Why this job: Shape the future of sales in a hands-on role with real impact.
  • Qualifications: 12+ years in B2B sales, strong leadership, and relationship-building skills.

The predicted salary is between 90000 - 110000 £ per year.

Experience : 12+ Years

Location

London, United Kingdom

Working Pattern

  • Minimum 4 days per week in the office
  • About Optimiser

Optimiser is a growing technology company providing a connected technology ecosystem to organisations across a range of industries, including Hospitality, Membership & Charities, Media and Real Estate.

We are looking for an experienced Commercial Director – Sales & Customer Growth to take ownership of the commercial and customer-facing side of the business.

This is a senior but highly hands-on role, offering the successful candidate the opportunity to shape and build Optimiser’s sales function as the business grows.

You will personally lead new business development, sales meetings, product demonstrations, follow-ups, proposals and negotiations, while also leading our existing Customer Success team and building your own sales team over time.

Key Responsibilities

  • Own Optimiser’s sales and new business strategy.
  • Personally generate, develop and convert new business opportunities.
  • Lead product demonstrations, sales meetings and commercial negotiations.
  • Build and manage a structured sales pipeline and forecast.
  • Develop relationships with senior decision-makers and strategic accounts.
  • Lead and develop the Customer Success team.
  • Drive customer retention, upsell and account growth.
  • Provide senior oversight of major customer issues and escalations.
  • Develop partnerships and new routes to market.
  • Work closely with Product to provide structured customer and market feedback.
  • Build the future sales and commercial team as the business grows.
  • Reduce unnecessary day-to-day commercial dependency on the Founder & CEO.

Requirements

We are particularly interested in candidates from

  • Hospitality technology
  • Hotel group commercial leadership
  • B2B Saa S
  • Enterprise technology sales
  • Experience with technology such as CRM, PMS, Revenue Management, Meetings & Events, distribution or other hospitality platforms would be a strong advantage.

You should have

  • A strong track record of winning new business.
  • Experience managing complex B2B sales.
  • Strong senior customer relationship skills.
  • Strong pipeline management and forecasting discipline.
  • Experience with customer retention and account growth.
  • Experience leading or developing teams.
  • Strong commercial judgement and negotiation skills.
  • The confidence to take ownership and make decisions.
  • The Person

We are looking for someone who is

  • Commercially ambitious
  • Hands-on
  • Highly accountable
  • Entrepreneurial
  • Strong with customers
  • Decisive
  • Comfortable working closely with a Founder
  • Able to operate strategically and operationally
  • Focused on delivery and follow-through

This role is best suited to someone who enjoys building a commercial function rather than simply managing an established sales team.

How to Apply

Please send your CV and a short covering note outlining your relevant experience to

Commercial Director – Sales & Customer Growth in London employer: Optimiser

At Optimiser, we are committed to fostering a dynamic and inclusive work environment that empowers our employees to thrive. As a Client Success Executive in the heart of London, you will benefit from our strong focus on professional development, collaborative culture, and innovative technology solutions tailored for the hospitality industry. Join us to make a meaningful impact while enjoying competitive benefits and the opportunity to grow within a rapidly expanding SaaS company.

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Contact Details:

Optimiser Recruitment Team

We think you need these skills to ace Commercial Director – Sales & Customer Growth in London

New Business Development
Sales Strategy
Product Demonstrations
Commercial Negotiation
Sales Pipeline Management
Senior Relationship Management
Customer Retention