At a Glance
- Tasks: Lead our marketing strategy, generate leads, create content, and build partnerships.
- Company: Join Optimised, a certified B Corp focused on sustainability and energy efficiency.
- Benefits: Flexible work schedule, impactful role, and the chance to shape our brand.
- Other info: Exciting opportunity with career growth in a dynamic environment.
- Why this job: Make a real impact in a growing business while owning the marketing function.
- Qualifications: Experience in marketing, creativity, and strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Description
At Optimised, we help organisations take control of energy, utilities and sustainability performance - reducing cost, carbon and operational complexity at scale.
We’re looking for a Marketing Manager to take ownership of our marketing function and shape how Optimised is seen as we grow.
Reporting to our Chief Commercial Officer, you’ll be our only marketer, working three days a week from our Bristol office and two from home.
That means setting the strategy and rolling up your sleeves to deliver it - from generating leads and creating content to building partnerships and looking after our brand.
You’ll be the voice of Optimised, inside and outside the business.
Front facing and confident to challenge, you’ll bring fresh ideas, try new things and move quickly when an opportunity comes up.
If you want real ownership, the freedom to make your mark and the chance to see the impact of your work on a growing business, we’d love to hear from you.
We know great candidates don’t always tick every box.
If you’re excited by this opportunity, share our purpose and believe you have the capability and ambition to succeed, we encourage you to apply.
Why join Optimised?
We’re not just another energy consultancy.
As a certified B Corp, we combine commercial performance with genuine environmental impact - helping organisations reduce energy consumption, control utility spend and accelerate decarbonisation.
With offices across the UK, this is an exciting opportunity to join a business with strong momentum, ambitious plans and a clear purpose.
Our solutions span
- Utility Management
- Net Zero Reporting & Sustainability
- Energy Management, Data & Performance
We work closely with clients to deliver measurable operational and financial outcomes - not just reports and recommendations.
Requirements
- Leading the marketing function
- Set the marketing strategy and plan, and manage the marketing budget.
- Report on performance to the CCO and leadership team, using data to keep improving.
- Test new ideas and channels, and be ready to change direction quickly when the business needs it.
- Lead generation
- Plan and run multi-channel campaigns, including email, paid, social, SEO, events and webinars, that turn interest into sales conversations.
- Make our website, CRM and marketing automation work harder, improving journeys and conversion.
- Work closely with Sales to agree what a good lead looks like and track what’s working.
- Brand voice
- Be the voice of Optimised internally and externally, making sure our messages are clear, consistent and true to who we are.
- Represent us at events, on panels, on Linked In and with the media.
- Set the standard for how we talk about our services and help colleagues do it well.
- Content creation
- Plan and produce content across our website, case studies, thought leadership, social media, video, webinars and events.
- Turn technical expertise into content our clients find useful and easy to understand.
- Give the sales team the presentations and collateral they need to win work.
- Brand and design
- Own and develop the Optimised brand, making sure everything we produce reflects our purpose and B Corp values.
- Create high-quality design work for digital and print, using Claude and other tools.
- Building partnerships
- Build partnerships with industry bodies, networks and complementary businesses that open up new routes to market.
- Manage agencies, freelancers and suppliers to deliver value for money.
Marketing Manager in Bristol employer: Optimised Group
At Optimised, we pride ourselves on being a certified B Corp that merges commercial success with meaningful environmental impact. Our dynamic work culture fosters collaboration and innovation, providing employees with ample opportunities for professional growth while contributing to the vital transition to net zero. With a strong focus on employee autonomy and a supportive team environment, this role offers the chance to make a real difference in the energy and utilities sector from the comfort of your home or our local office.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Optimised Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Optimised Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Optimised Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Optimised Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Optimised Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Optimised Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Optimised Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Optimised Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Optimised Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Optimised Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
