CRM & Email Marketing Executive in Dorking

We are seeking an experienced E-Marketing Executive to take ownership of our email marketing activity by bringing the function in-house. The role has been created to provide dedicated support for the planning, creation, scheduling, and distribution of marketing email campaigns, ensuring consistency, responsiveness, and closer collaboration with the wider marketing team. This is an office-based position and will work closely with the marketing department to manage outbound email communications and support lead generation initiatives. Key Responsibilities * Manage the end-to-end delivery of email marketing campaigns. * Build, test, schedule, and deploy email campaigns using Spotler. * Maintain and manage a Spotler licence and ensure best practice in campaign execution. * Work closely with the marketing team to convert campaign content into effective email communications. * Manage email lists, segmentation, and campaign scheduling. * Monitor campaign performance and produce reports on key metrics such as open rates, click-through rates, and conversions. * Ensure compliance with GDPR and email marketing best practices. * Support the use of Instantly for outbound email campaigns where required. * Identify opportunities to improve email performance through testing and optimisation. Essential Experience * Previous experience in a dedicated email marketing or e-marketing role. * Hands-on experience using Spotler (or a similar email marketing platform), with the ability to quickly become proficient in Spotler. * Experience managing the full email campaign lifecycle. * Strong understanding of email marketing best practices, segmentation, and reporting. * Excellent organisational skills and attention to detail. Desirable Experience * Experience using Instantly. * Knowledge of CRM and marketing automation platforms. * Understanding of lead generation and digital marketing strategies. * Experience working within a collaborative marketing team. Skills and Competencies * Strong communication skills. * Excellent planning and organisational ability. * Analytical mindset with the ability to interpret campaign data. * High level of accuracy and attention to detail. * Ability to manage multiple campaigns simultaneously. * Proactive and able to work independently while collaborating effectively with colleagues. Working Arrangements * Office-based role. * Full-time preferred. Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice! Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted. By applying for this vacancy, you accept Optima Recruitment Limited’s Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you. Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer