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For Companies At a Glance
- Tasks: Help brands transform their marketing strategies and enhance customer experiences.
- Company: Join Optima Partners, a leading consultancy in AI-driven transformation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact on marketing transformation with top UK brands.
- Qualifications: 2-5 years in consulting or relevant roles, with a focus on customer engagement.
- Other info: Dynamic team environment with exciting growth opportunities across the UK.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Consultant – Marketing Transformation
The Role
We’re looking for a Marketing Transformation Consultant to join our growing Customer Strategy & Engagement team. This is an exciting opportunity for somebody with 2-5 years’ consulting or relevant in-house experience, who is eager to make an impact at the intersection of marketing, technology and customer experience.
As part of our project teams, you will help leading organisations modernise how they plan, deliver and measure customer engagement, collaborating with clients to design future‑fit marketing operating models, enablement strategies, and capabilities that drive real business outcomes and deliver more personalised and effective customer experiences.
This a role that offers variety, challenge and the chance to learn from senior experts, while shaping the future of customer‑centric marketing with some of the UK’s most ambitious and well‑known brands.
Key Responsibilities
- Supporting the delivery of transformation programmes across marketing operating models, capability development, technology enablement and ways of working
- Applying and adapting Optima’s frameworks and methodologies to help clients scale real‑time, personalised engagement that leverages AI
- Leveraging marketing automation, CRM, and personalisation platforms to unlock customer value deliver measurable results
- Crafting content strategies tailored to different stages of the customer lifecycle
- Architecting seamless, multi‑channel customer journeys
- Managing day‑to‑day project tasks, ensuring high‑quality delivery and clear communication with clients and internal teams
- Supporting with proposal development and thought leadership that showcase Optima’s expertise in marketing and customer engagement
- Building strong working relationships with stakeholders and project teams, showing confidence and professionalism in client‑facing situations
- Communicating clearly and effectively, simplifying complex ideas and helping to drive understanding and adoption of new solutions
- Combining curiosity, collaboration and a can‑do mindset, balancing structured thinking with a practical approach to delivery
Skills & Experience
Essential
- 2-5 years’ professional experience at a consultancy, agency or relevant industry role
- Experience in customer engagement, marketing transformation or CX roles
- Understanding of 1:1 marketing and personalisation principles
- Exposure to customer journey mapping and omnichannel engagement design
- Strong analytical and problem‑solving skills
- Highly proficient in Microsoft PowerPoint and Excel
- Excellent communication and presentation skills
- Able to deliver and facilitate client workshops, both digitally and in‑person
Desirable
- Knowledge of MarTech architecture, including Customer Data Platforms and Decisioning Engines.
- Familiarity with platforms such as Adobe, Salesforce and Pega.
- Understanding of real‑time engagement or next best action approaches.
The Team
You’ll be part of Optima’s Customer Strategy & Engagement service line; a dynamic group of strategists who help clients unlock customer value and deliver transformation and bring bold ideas and practical solutions to every engagement.
You’ll collaborate closely with colleagues across other services lines, including Growth, Delivery Office, Data Science and Data Engineering, contributing your marketing expertise to shape integrated, future‑ready solutions.
Our team is based all over the UK, but every individual is aligned to one of our offices in either Edinburgh, London or Bristol.
The Company
Optima Partners brings together expertise in design, transformation, data, marketing and technology to help organisations grow and thrive. We are the go‑to challenger consultancy for AI‑driven transformation in the financial services, energy and telecoms industries, helping clients move from strategy to outcomes fast. Our clients include Lloyds Banking Group, Barclays, Virgin Money, Royal London, Aviva, Ovo Energy, The AA, and more.
Our approach is hands‑on: we stay embedded through delivery, simplify complexity, and always focus on lasting results. We believe in forming deep partnerships with clients, so our work doesn’t just advise but delivers impact in practice.
For those joining us now, it’s an especially exciting time – we’re scaling fast and building the next chapter of our growth story.
Ready to lead the next wave of marketing transformation? We’d love to hear from you.
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Consultant - Marketing Transformation employer: Optima Partners
Contact Detail:
Optima Partners Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consultant - Marketing Transformation
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your projects and achievements. This is your chance to demonstrate how you can drive customer engagement and marketing transformation, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing transformation. Think about how you can apply your experience to real-world challenges, and be ready to discuss how you can help clients achieve their goals.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your relevant experience in customer engagement and marketing, and let your passion shine through!
We think you need these skills to ace Consultant - Marketing Transformation
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Transformation Consultant role. Highlight your relevant experience in customer engagement and marketing transformation, and show us how you can make an impact with your skills.
Showcase Your Skills: We want to see your analytical and problem-solving skills shine through! Use specific examples from your past roles to demonstrate how you've tackled challenges and delivered results, especially in client-facing situations.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid jargon and focus on conveying your ideas effectively. Remember, simplicity is key!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our Customer Strategy & Engagement team.
How to prepare for a job interview at Optima Partners
✨Know Your Stuff
Make sure you understand the key concepts of marketing transformation and customer engagement. Brush up on 1:1 marketing principles and be ready to discuss how you've applied them in your previous roles. This shows you're not just familiar with the jargon, but you can also bring real insights to the table.
✨Showcase Your Experience
Prepare specific examples from your past work that highlight your experience in consulting or relevant in-house roles. Think about times when you successfully delivered transformation programmes or crafted content strategies. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's approach to marketing transformation and how they leverage technology. This not only shows your interest but also helps you gauge if the company aligns with your career goals.
✨Communicate Clearly
Practice simplifying complex ideas, as you'll need to do this in client-facing situations. During the interview, focus on clear and concise communication. Use visuals if necessary, especially if you're discussing frameworks or methodologies you've worked with. This will demonstrate your ability to convey information effectively.
