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For Companies At a Glance
- Tasks: Design and build visually stunning WordPress websites that enhance user experience.
- Company: Join Optical Express, the UK's leading eye care provider with a global presence.
- Benefits: Enjoy a competitive salary, 29 days annual leave, and free laser eye surgery.
- Why this job: Be part of a creative team shaping digital experiences that truly matter.
- Qualifications: Proven WordPress design experience and strong visual design skills required.
- Other info: Dynamic work environment with ongoing training and career development opportunities.
The predicted salary is between 30000 - 42000 £ per year.
Location: Glasgow city Centre
Hours of Work: 9am to 5.30pm, Monday to Friday
About Optical Express
Optical Express is the UK’s only complete eye care provider and Europe’s leading private provider of laser eye surgery and premium intraocular lens and cataract surgery. Each week, Optical Express Surgeons perform more laser eye and private intraocular lens procedures collectively than any other provider. For over 35 years, millions of patients have trusted Optical Express with their eye care. Operating clinics across the UK, Ireland, and mainland Europe, Optical Express—supported by an esteemed International Medical Advisory Board—is a thought leader in the global optometry and refractive surgery industry.
The Opportunity
We’re looking for a talented WordPress Web Designer to join our in-house marketing team at our Glasgow head office. Reporting directly to the Digital Marketing Director, you’ll play a key role in designing, building, and maintaining visually engaging, user-focused websites that deliver outstanding user experiences and measurable results. The ideal candidate combines creativity with technical ability — someone who understands how design decisions impact performance, accessibility, and conversion. You’ll work closely with designers, developers, and marketers to bring ideas to life across multiple digital touchpoints.
Key Responsibilities
- Design and build visually compelling WordPress websites and landing pages.
- Create responsive layouts that align with brand guidelines and deliver excellent user experiences across all devices.
- Collaborate with content creators, developers, and marketing teams to translate business goals into effective website design.
- Customise WordPress themes and page builders to create bespoke layouts and functionality.
- Optimise design elements for performance, SEO, accessibility, and conversion.
- Ensure brand consistency and attention to detail across all web assets.
- Maintain and update existing WordPress websites with new creative and content.
- Stay current with web design trends, UX best practices, and emerging tools.
Required Skills and Qualifications
- Proven experience as a WordPress Web Designer or similar role, with a strong portfolio showcasing creative design and functional websites.
- Proficiency in front-end design technologies including HTML5, CSS3, and basic JavaScript.
- Experience using WordPress page builders such as Elementor, WPBakery, or Gutenberg.
- Solid understanding of responsive design, accessibility, and cross-browser compatibility.
- Working knowledge of SEO and performance optimisation principles.
- Strong visual design skills and an understanding of UI/UX principles.
- Excellent attention to detail and a creative eye for composition, colour, and typography.
Preferred Skills
- Experience with Adobe Creative Cloud (Photoshop, XD, Illustrator) or Figma for mockups and prototyping.
- Familiarity with WooCommerce and eCommerce website design.
- Understanding of basic PHP and WordPress theme structure.
- Experience designing for conversion rate optimisation (CRO) and A/B testing.
- Knowledge of version control systems such as Git.
What’s in it for you?
- Industry-leading salary
- State-of-the-art, modern working environment
- 29 days annual leave
- Free Laser Eye Surgery and Intraocular Lens Surgery
- Free eye tests
- Discounted prescription eyewear and sunglasses
- Generous Optical Express friends and family discount scheme
- Ongoing training and professional development opportunities
- Pension scheme
Apply Now
This is an exciting opportunity to join a global organisation and play a key role in shaping our digital presence. If you’re passionate about design, technology, and creating websites that make an impact — we’d love to hear from you.
Wordpress Web Designer employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wordpress Web Designer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend local meetups, or join online communities. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a personal portfolio website showcasing your best WordPress designs. This is your chance to demonstrate your creativity and technical prowess, so make it visually appealing and user-friendly.
✨Tip Number 3
Tailor your approach! When reaching out to Optical Express, mention specific projects or experiences that align with their needs. Show them you understand their brand and how you can contribute to their digital presence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Optical Express.
We think you need these skills to ace Wordpress Web Designer
Some tips for your application 🫡
Show Off Your Portfolio: Make sure to include a link to your portfolio in your application. We want to see your creative flair and how you've tackled web design projects in the past. A strong portfolio can really set you apart from the crowd!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your experience with WordPress and any relevant skills that match our job description. We love seeing candidates who take the extra step!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read. Make sure to highlight your key achievements and skills without rambling on.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details you need about the role right there!
How to prepare for a job interview at Optical Express
✨Showcase Your Portfolio
Make sure to bring a well-organised portfolio that highlights your best WordPress projects. Include examples that demonstrate your creativity, technical skills, and understanding of user experience. Be ready to discuss the design choices you made and how they contributed to the overall performance of the websites.
✨Know Your Tools
Familiarise yourself with the specific tools mentioned in the job description, like Elementor or WPBakery. If you have experience with Adobe Creative Cloud or Figma, be prepared to talk about how you've used these tools in past projects. Showing that you’re up-to-date with the latest design trends and technologies will impress the interviewers.
✨Understand SEO and Performance
Brush up on your knowledge of SEO principles and performance optimisation techniques. Be ready to explain how you’ve implemented these strategies in your previous work. This shows that you not only care about aesthetics but also understand how design impacts visibility and conversion rates.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company’s current web projects or their design process. This demonstrates your genuine interest in the role and helps you assess if the company is the right fit for you. Asking about team collaboration or upcoming challenges can also give you valuable insights into the position.
