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For Companies At a Glance
- Tasks: Create and manage engaging social media content to inspire future patients.
- Company: Join Optical Express, a leading vision correction provider transforming lives across the UK and Europe.
- Benefits: Enjoy career development, discounted vision surgery, and a dynamic team environment.
- Why this job: Make a real impact by helping people see clearly and confidently take control of their lives.
- Qualifications: Strong social media knowledge, creativity, and excellent communication skills are essential.
- Other info: This is a full-time, office-based role in Glasgow City Centre.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Location - Glasgow City Centre
Hours of work - FT 40 hrs per week, office based
Be Part of a Visionary Team Changing Lives
At Optical Express, we’re transforming the way people see the world—literally. As a leading provider of vision correction surgery in the UK and Europe, we’re proud to offer life-enhancing treatments that make a real difference. The most common thing our patients tell us? “I wish I’d done it sooner.” Now, we’re looking for passionate and creative Social Media Executives to help us inspire the patients of tomorrow.
Your Role
You’ll be at the heart of our social media presence—developing, managing and delivering engaging content across all platforms. With a focus on real patient stories, lifestyle benefits, and bold calls to action, you’ll help drive awareness and encourage people to take the first step towards life without glasses or contact lenses.
Working closely with our marketing and clinical teams, you’ll:
- Plan and create compelling, brand-aligned social media content
- Engage with our growing community across Instagram, Facebook, TikTok, LinkedIn and X
- Amplify the voices of happy patients through testimonials, video snippets and lifestyle-focused posts
- Monitor trends, performance metrics and engagement to refine strategy
- Support paid social campaigns and influencer collaborations
- Promote our services in a way that’s informative, ethical and emotionally impactful
What We’re Looking For
- A strong understanding of social media platforms, content trends and performance analytics
- Creativity, curiosity and confidence in creating both visual and written content
- Excellent communication and storytelling skills
- An interest in health, wellbeing, or lifestyle brands is a plus
- Experience in a similar digital or social media role is desirable
This is an opportunity to be part of something meaningful. You’ll be helping people see the world more clearly—literally and figuratively—and giving them the confidence to take control of their lives.
Why Join Optical Express?
- Be part of a market-leading healthcare provider with a vision-driven purpose
- Purpose built state of the art office facilities
- Career development and training opportunities
- Staff benefits including discounted vision correction surgery
- Dynamic, supportive team environment
Make your next career move one that really makes a difference. Apply now and help us reach more people with the message that clearer vision—and a brighter future—is within reach.
Social Media Marketing Specialist employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist
✨Tip Number 1
Familiarise yourself with Optical Express's brand voice and values. Understanding their mission to transform lives through vision correction will help you tailor your approach during interviews and discussions, showcasing how your social media strategies can align with their goals.
✨Tip Number 2
Engage with Optical Express on their social media platforms. Comment on their posts, share relevant content, and demonstrate your knowledge of current trends in the healthcare and lifestyle sectors. This not only shows your enthusiasm but also gives you insights into their audience and engagement strategies.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed in the past. Be ready to discuss specific metrics and outcomes, as this will highlight your ability to drive engagement and awareness, which is crucial for the role at Optical Express.
✨Tip Number 4
Stay updated on the latest social media trends and tools. Being knowledgeable about new features on platforms like Instagram, TikTok, and LinkedIn will demonstrate your proactive approach and readiness to innovate within the role, making you a standout candidate.
We think you need these skills to ace Social Media Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Executive at Optical Express. Tailor your application to highlight relevant experience and skills that align with their needs.
Showcase Your Creativity: In your CV and cover letter, include examples of past social media campaigns you've worked on. Highlight your creativity and ability to engage audiences through compelling content, as this is crucial for the role.
Highlight Relevant Skills: Emphasise your understanding of various social media platforms and analytics tools. Mention any experience you have with content creation, community engagement, and performance monitoring to demonstrate your fit for the position.
Craft a Compelling Cover Letter: Write a personalised cover letter that reflects your passion for the role and the company. Use it to tell a story about why you're interested in working for Optical Express and how you can contribute to their mission.
How to prepare for a job interview at Optical Express
✨Showcase Your Creativity
As a Social Media Marketing Specialist, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Bring visuals or links to your work to make a strong impression.
✨Know the Brand Inside Out
Research Optical Express thoroughly before your interview. Understand their mission, values, and recent campaigns. This will help you tailor your responses and show genuine interest in contributing to their vision.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and analytics. Be prepared to discuss how you would apply these trends to enhance Optical Express's social media strategy and engage their audience effectively.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle negative comments or create a campaign around a new service. Practising these scenarios can help you articulate your thought process clearly.
