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For Companies At a Glance
- Tasks: Create and manage engaging social media content to inspire future patients.
- Company: Join Optical Express, a leading vision correction provider transforming lives across the UK and Europe.
- Benefits: Enjoy career development, discounted vision surgery, and a dynamic team environment.
- Why this job: Make a real impact by helping people see clearly and confidently take control of their lives.
- Qualifications: Strong social media knowledge, creativity, and excellent communication skills are essential.
- Other info: This is a full-time, office-based role in Glasgow City Centre.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Location - Glasgow City Centre
Hours of work - FT 40 hrs per week, office based
Be Part of a Visionary Team Changing Lives
At Optical Express, we’re transforming the way people see the world—literally. As a leading provider of vision correction surgery in the UK and Europe, we’re proud to offer life-enhancing treatments that make a real difference. The most common thing our patients tell us? “I wish I’d done it sooner.” Now, we’re looking for passionate and creative Social Media Executives to help us inspire the patients of tomorrow.
Your Role
- You’ll be at the heart of our social media presence—developing, managing and delivering engaging content across all platforms.
- With a focus on real patient stories, lifestyle benefits, and bold calls to action, you’ll help drive awareness and encourage people to take the first step towards life without glasses or contact lenses.
- Working closely with our marketing and clinical teams, you’ll:
- Plan and create compelling, brand-aligned social media content
- Engage with our growing community across Instagram, Facebook, TikTok, LinkedIn and X
- Amplify the voices of happy patients through testimonials, video snippets and lifestyle-focused posts
- Monitor trends, performance metrics and engagement to refine strategy
- Support paid social campaigns and influencer collaborations
- Promote our services in a way that’s informative, ethical and emotionally impactful
What We’re Looking For
- A strong understanding of social media platforms, content trends and performance analytics
- Creativity, curiosity and confidence in creating both visual and written content
- Excellent communication and storytelling skills
- An interest in health, wellbeing, or lifestyle brands is a plus
- Experience in a similar digital or social media role is desirable
This is an opportunity to be part of something meaningful. You’ll be helping people see the world more clearly—literally and figuratively—and giving them the confidence to take control of their lives.
Why Join Optical Express?
- Be part of a market-leading healthcare provider with a vision-driven purpose
- Purpose built state of the art office facilities
- Career development and training opportunities
- Staff benefits including discounted vision correction surgery
- Dynamic, supportive team environment
Make your next career move one that really makes a difference. Apply now and help us reach more people with the message that clearer vision—and a brighter future—is within reach.
Social Media Marketing Specialist employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist
✨Tip Number 1
Familiarise yourself with Optical Express's brand voice and values. Understanding their mission to transform lives through vision correction will help you tailor your approach during interviews and discussions, showcasing how your personal values align with theirs.
✨Tip Number 2
Engage with Optical Express on their social media platforms. Commenting on their posts or sharing relevant content can demonstrate your genuine interest in the company and its mission, while also giving you insights into their current marketing strategies.
✨Tip Number 3
Prepare examples of your previous social media campaigns that highlight your creativity and ability to drive engagement. Be ready to discuss specific metrics and outcomes, as this will show your understanding of performance analytics, which is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in social media marketing, especially within the health and lifestyle sectors. Being able to discuss recent trends or successful campaigns during your interview will demonstrate your passion and proactive approach to the industry.
We think you need these skills to ace Social Media Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Executive at Optical Express. Tailor your application to highlight relevant experience and skills that align with their needs.
Showcase Your Creativity: In your CV and cover letter, include examples of your previous social media campaigns or content you've created. Use metrics to demonstrate your impact, such as engagement rates or follower growth.
Highlight Relevant Experience: If you have experience in health, wellbeing, or lifestyle brands, make sure to emphasise this in your application. Discuss how your background can contribute to Optical Express's mission.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role. Mention why you want to work for Optical Express and how you can help them inspire future patients.
How to prepare for a job interview at Optical Express
✨Showcase Your Creativity
As a Social Media Marketing Specialist, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to engage audiences. Bring visuals or links to your work to make a strong impression.
✨Know the Brand Inside Out
Research Optical Express thoroughly before your interview. Understand their mission, values, and recent campaigns. This will help you tailor your responses and show genuine interest in contributing to their vision.
✨Be Ready to Discuss Trends
Stay updated on the latest social media trends and analytics. Be prepared to discuss how you would apply these trends to enhance Optical Express's social media strategy and engage their audience effectively.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle negative comments or create a campaign around a new service. Practising these scenarios can help you articulate your thought process clearly.