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For Companies At a Glance
- Tasks: Create and manage engaging social media content to inspire future patients.
- Company: Join Optical Express, a leading vision correction provider transforming lives across the UK and Europe.
- Benefits: Enjoy career development, discounted vision surgery, and a dynamic team environment.
- Why this job: Make a real impact by helping people see clearly and confidently take control of their lives.
- Qualifications: Strong social media knowledge, creativity, and excellent communication skills are essential.
- Other info: This is a full-time, office-based role in Glasgow City Centre.
The predicted salary is between 28800 - 43200 ÂŁ per year.
Location - Glasgow City Centre
Hours of work - FT 40 hrs per week, office based
Be Part of a Visionary Team Changing Lives
At Optical Express, we’re transforming the way people see the world—literally. As a leading provider of vision correction surgery in the UK and Europe, we’re proud to offer life-enhancing treatments that make a real difference. The most common thing our patients tell us? “I wish I’d done it sooner.” Now, we’re looking for passionate and creative Social Media Executives to help us inspire the patients of tomorrow.
Your Role
- You’ll be at the heart of our social media presence—developing, managing and delivering engaging content across all platforms.
- With a focus on real patient stories, lifestyle benefits, and bold calls to action, you’ll help drive awareness and encourage people to take the first step towards life without glasses or contact lenses.
- Working closely with our marketing and clinical teams, you’ll:
- Plan and create compelling, brand-aligned social media content
- Engage with our growing community across Instagram, Facebook, TikTok, LinkedIn and X
- Amplify the voices of happy patients through testimonials, video snippets and lifestyle-focused posts
- Monitor trends, performance metrics and engagement to refine strategy
- Support paid social campaigns and influencer collaborations
- Promote our services in a way that’s informative, ethical and emotionally impactful
What We’re Looking For
- A strong understanding of social media platforms, content trends and performance analytics
- Creativity, curiosity and confidence in creating both visual and written content
- Excellent communication and storytelling skills
- An interest in health, wellbeing, or lifestyle brands is a plus
- Experience in a similar digital or social media role is desirable
This is an opportunity to be part of something meaningful. You’ll be helping people see the world more clearly—literally and figuratively—and giving them the confidence to take control of their lives.
Why Join Optical Express?
- Be part of a market-leading healthcare provider with a vision-driven purpose
- Purpose built state of the art office facilities
- Career development and training opportunities
- Staff benefits including discounted vision correction surgery
- Dynamic, supportive team environment
Make your next career move one that really makes a difference. Apply now and help us reach more people with the message that clearer vision—and a brighter future—is within reach.
Social Media Marketing Specialist employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist
✨Tip Number 1
Familiarise yourself with Optical Express's brand voice and values. Understanding their mission to transform lives through vision correction will help you tailor your approach during interviews and discussions, showing that you're genuinely aligned with their goals.
✨Tip Number 2
Engage with Optical Express on their social media platforms. Comment on their posts, share relevant content, and demonstrate your knowledge of current trends in social media marketing. This not only shows your enthusiasm but also gives you insights into their audience and engagement strategies.
✨Tip Number 3
Prepare examples of successful social media campaigns you've managed or contributed to in the past. Be ready to discuss how you measured success and adapted strategies based on performance metrics, as this will highlight your analytical skills and creativity.
✨Tip Number 4
Network with professionals in the healthcare and lifestyle sectors. Attend industry events or join online forums where you can connect with others in social media marketing. Building these relationships can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Media Marketing Specialist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Executive at Optical Express. Familiarise yourself with their brand voice and the type of content they produce.
Tailor Your CV: Highlight your relevant experience in social media marketing. Include specific examples of campaigns you've worked on, platforms you've managed, and any measurable results you've achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and how it aligns with Optical Express's mission. Mention your creativity and understanding of health and lifestyle brands to stand out.
Showcase Your Work: If possible, include links to your previous social media work or a portfolio. This could be posts you've created, campaigns you've led, or analytics reports demonstrating your impact.
How to prepare for a job interview at Optical Express
✨Showcase Your Creativity
As a Social Media Marketing Specialist, creativity is key. Prepare examples of your previous work that highlight your ability to create engaging content. Bring along a portfolio or screenshots of successful campaigns you've managed.
✨Know the Brand Inside Out
Familiarise yourself with Optical Express and their mission. Understand their services and how they engage with patients. This will help you tailor your answers and demonstrate your genuine interest in the company during the interview.
✨Prepare for Content Strategy Questions
Expect questions about how you would approach content creation and community engagement. Think about strategies you would implement to amplify patient voices and drive awareness. Be ready to discuss trends and metrics you would monitor.
✨Demonstrate Your Analytical Skills
Since performance analytics are crucial for this role, be prepared to discuss how you measure success on social media. Share specific tools you’ve used and how you’ve adjusted strategies based on data insights in your previous roles.
