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- Tasks: Lead marketing strategies and campaigns for top healthcare brands.
- Company: Join Optical Express, a leader in healthcare innovation.
- Benefits: Competitive salary, discounts on services, and a modern workplace.
- Why this job: Make a real impact in healthcare marketing and grow your career.
- Qualifications: 5+ years in senior marketing roles, preferably in healthcare.
- Other info: Dynamic team environment with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Location: Glasgow City Centre
Salary: Package commensurate with position and experience
Optical Express is focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology. Our group of companies includes Optical Express and ACES, two of the leading ophthalmology providers in the UK, The Harley Medical Group the leading UK authority in cosmetic surgery, and sk:n clinics a leading provider of aesthetics in the UK.
We are seeking to recruit a dynamic and motivated Head of Marketing to join our management team at the Optical Express Group to take ownership of our healthcare brands. The Head of Marketing will manage and mentor our in-house marketing team to foster a high performance culture, whilst leading the development and execution of strategic marketing initiatives that enhance awareness, drive engagement, and support business growth across our healthcare brands. This role will be pivotal in positioning our group of companies as leaders in their sectors.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with our brands goals.
- Lead integrated campaigns across digital and traditional channels.
- Collaborate with senior leadership to align marketing with business development, and service delivery.
- Lead and deliver the full marketing strategy, including execution of 2026 brand plans.
- Strengthen brand presence and accelerate digital growth across brands and products.
- Oversee the full marketing mix with emphasis on digital performance, brand development, customer engagement, and demand generation.
- Manage, mentor, and scale a high-performing marketing team.
- Deliver impactful, insight-led campaigns aligned to commercial goals.
- Work cross-functionally with product, sales, and communications teams.
- Manage external agencies and suppliers to ensure quality and cost-effectiveness.
- Conduct market research and competitor analysis to inform strategy.
- Track KPIs and ROI across campaigns and channels.
- Prepare reports and forecasts for senior management.
Essential Skills & Experience
- A minimum of 5 years in a senior marketing or leadership position, ideally within healthcare or related sectors.
- Strong experience in digital marketing and integrated campaign management.
- Proven experience managing and developing direct reports and/or scaling teams.
- Expertise in brand strategy, brand building and performance growth.
- Excellent communication, interpersonal and project management skills.
- Bachelor's degree in Marketing, Business or related field.
What’s in it for you?
- Competitive salary, commensurate with position and experience.
- Free or discounted group products/procedures.
- Workplace pension.
- Modern working environment with superb technology support.
The Optical Express group is an equal opportunities employer.
Head Of Marketing employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity, especially for a role like Head of Marketing.
✨Tip Number 3
Prepare for interviews by researching the company thoroughly. Understand their brands, recent campaigns, and market position. This will help you tailor your responses and show that you’re genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Optical Express team and making an impact in the healthcare marketing space.
We think you need these skills to ace Head Of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing role. Highlight your experience in digital marketing and integrated campaigns, as well as any leadership roles you've held. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about healthcare marketing and how you can contribute to our brands. Be sure to mention specific strategies you've implemented in the past that led to success.
Showcase Your Achievements: When detailing your experience, focus on your achievements rather than just responsibilities. Use metrics to demonstrate your impact, like increased engagement or successful campaign outcomes. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Optical Express
✨Know Your Brands Inside Out
Before the interview, dive deep into the Optical Express Group's brands. Understand their unique selling points, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion and strategic thinking during the discussion.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be managing a team. Be prepared to discuss your leadership approach and how you've successfully mentored teams in the past. Share specific examples of how you've fostered a high-performance culture and driven results.
✨Prepare for Strategic Discussions
Expect questions about developing and executing marketing strategies. Think about how you would align marketing initiatives with business goals. Bring examples of past campaigns that have driven engagement and growth, especially in the healthcare sector.
✨Demonstrate Data-Driven Decision Making
Highlight your experience with tracking KPIs and ROI. Be ready to discuss how you've used data to inform your marketing strategies and improve campaign performance. This will show that you can deliver impactful, insight-led campaigns aligned with commercial goals.
