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- Tasks: Create and implement exciting marketing strategies to boost our brand visibility.
- Company: Join Optical Express, the UK's leading provider of eye care services.
- Benefits: Enjoy a competitive salary, free optical products, and career progression.
- Other info: Work in a modern environment with top-notch technology support.
- Why this job: Make a real impact in a dynamic role that shapes patient engagement.
- Qualifications: 2+ years in marketing with a degree in Marketing or Communications preferred.
The predicted salary is between 28800 - 48000 £ per year.
Location - Glasgow City Centre, Fully Office based
As the UK's leading private provider of laser eye, premium intraocular lens and cataract surgery, our expert Surgeons undertake more procedures collectively than any other national provider. For over 35 years, millions of patients have trusted Optical Express with their eye care. We are focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology.
An exciting opportunity has become available for a talented and dynamic Marketing Executive to join our team in Glasgow City Centre. The successful candidate will play a pivotal role in developing and implementing comprehensive marketing strategies to enhance visibility and drive growth for Optical Express.
As a Marketing Executive your main duties will involve:
- Developing and implementing targeted social media strategies to engage, educate and support our patient community.
- Managing content planning and publishing across platforms including Facebook, Instagram, X, LinkedIn and TikTok.
- Delivering personalised, compliant messaging with a focus on engagement and performance.
- Producing clear, compelling written content suitable for both patient and healthcare professional audiences.
- Optimising website copy, including blog articles, landing pages and digital resources, applying SEO best practices and brand tone of voice.
- Providing logistical and marketing support in the planning and execution of trade shows, conferences, and exhibitions.
- Assisting in the development of recruitment marketing initiatives that attract top-tier talent and reflect our employer brand.
- Gathering and curating impactful patient testimonials that reflect the value and quality of our services.
- Collaborating with internal teams to develop and execute integrated marketing plans aligned with strategic business objectives.
Qualifications:
- Degree in Marketing, Communications, or a related field would be preferred.
- Proven experience (2+ years) in a marketing role.
- Strong understanding of marketing principles, brand management, and marketing communications.
Competitive salary
Free or discounted optical products/procedures
Career progression
Modern working environment with superb technology support
Marketing Executive/Manager/Director in Glasgow employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive/Manager/Director in Glasgow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend marketing events, join relevant groups on social media, and don’t be shy to reach out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any successful campaigns or projects you've managed. This is your chance to demonstrate how you can drive growth and enhance visibility, just like we do at Optical Express.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals, especially in areas like social media engagement and content creation. Tailor your responses to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to the amazing work we do at Optical Express.
We think you need these skills to ace Marketing Executive/Manager/Director in Glasgow
Some tips for your application 🫡
Show Your Passion for Marketing: When writing your application, let your enthusiasm for marketing shine through! We want to see how you can bring your unique flair to the role and contribute to our mission at Optical Express.
Tailor Your Content: Make sure to customise your application to highlight relevant experience and skills that match the job description. We love seeing how your background aligns with our needs, so don’t hold back!
Be Clear and Compelling: Your written content should be engaging and easy to read. Use a friendly tone and ensure your application reflects the clarity and professionalism we value at Optical Express.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Optical Express
✨Know Your Stuff
Before the interview, dive deep into Optical Express and their marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of past marketing projects where you’ve developed engaging content or successful campaigns. Be ready to discuss your thought process and the results achieved. This is your chance to shine and demonstrate how your creativity aligns with their brand.
✨Be Data-Driven
Marketing isn’t just about creativity; it’s also about numbers. Brush up on how you’ve used analytics to inform your strategies in previous roles. Be prepared to talk about how you measure success and optimise campaigns based on performance data.
✨Ask Smart Questions
At the end of the interview, don’t shy away from asking insightful questions. Inquire about their current marketing challenges or future initiatives. This shows that you’re not just interested in the role, but also in contributing to their long-term success.