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- Tasks: Lead and innovate marketing strategies for top healthcare brands.
- Company: Join Optical Express, a leader in healthcare and aesthetics.
- Benefits: Competitive salary, discounts on services, and a modern work environment.
- Why this job: Make a real impact in healthcare marketing and lead a dynamic team.
- Qualifications: 5+ years in senior marketing roles, strong digital marketing skills.
- Other info: Opportunity for career growth in a supportive and innovative culture.
The predicted salary is between 36000 - 60000 £ per year.
Location: Glasgow City Centre
Salary: Package commensurate with position and experience
Optical Express is focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology. Our group of companies includes Optical Express and ACES, two of the leading ophthalmology providers in the UK, The Harley Medical Group, the leading UK authority in cosmetic surgery, and sk:n clinics, a leading provider of aesthetics in the UK.
We are seeking to recruit a dynamic and motivated Head of Marketing to join our management team at the Optical Express Group to take ownership of our healthcare brands. The Head of Marketing will manage and mentor our in-house marketing team to foster a high performance culture, whilst leading the development and execution of strategic marketing initiatives that enhance awareness, drive engagement, and support business growth across our healthcare brands. This role will be pivotal in positioning our group of companies as leaders in their sectors.
Key Responsibilities- Develop and implement comprehensive marketing strategies aligned with our brands' goals.
- Lead integrated campaigns across digital and traditional channels.
- Collaborate with senior leadership to align marketing with business development and service delivery.
- Lead and deliver the full marketing strategy, including execution of 2026 brand plans.
- Strengthen brand presence and accelerate digital growth across brands and products.
- Oversee the full marketing mix with emphasis on digital performance, brand development, customer engagement, and demand generation.
- Manage, mentor, and scale a high-performing marketing team.
- Deliver impactful, insight-led campaigns aligned to commercial goals.
- Work cross-functionally with product, sales, and communications teams.
- Manage external agencies and suppliers to ensure quality and cost-effectiveness.
- Conduct market research and competitor analysis to inform strategy.
- Track KPIs and ROI across campaigns and channels.
- Prepare reports and forecasts for senior management.
- A minimum of 5 years in a senior marketing or leadership position, ideally within healthcare or related sectors.
- Strong experience in digital marketing and integrated campaign management.
- Proven experience managing and developing direct reports and/or scaling teams.
- Expertise in brand strategy, brand building and performance growth.
- Excellent communication, interpersonal and project management skills.
- Bachelor's degree in Marketing, Business or related field.
- Competitive salary, commensurate with position and experience.
- Free or discounted group products/procedures.
- Workplace pension.
- Modern working environment with superb technology support.
The Optical Express group is an equal opportunities employer.
Head Of Marketing in Glasgow employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Marketing in Glasgow
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend marketing events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Marketing role.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past marketing campaigns and successes. This is a great way for us to demonstrate our expertise and creativity beyond the CV.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brands, recent campaigns, and market position. We want to impress them with our knowledge and passion for their mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team at Optical Express.
We think you need these skills to ace Head Of Marketing in Glasgow
Some tips for your application 🫡
Check Your CV: Before you hit that apply button, give your CV a good once-over. Make sure it’s tailored to the Head of Marketing role and highlights your relevant experience in healthcare marketing.
Read the Job Description Carefully: Take a moment to really digest the job description. Understanding the key responsibilities and essential skills will help you align your application with what we’re looking for.
Showcase Your Achievements: When writing your application, don’t just list your duties from past roles. Instead, focus on your achievements and how they relate to driving engagement and business growth in a marketing context.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Optical Express
✨Know Your Stuff
Before the interview, make sure you thoroughly understand Optical Express and its brands. Familiarise yourself with their marketing strategies, recent campaigns, and overall mission. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be expected to manage and mentor a team. Prepare examples from your past experiences where you've successfully led a team or project. Highlight how you fostered a high-performance culture and drove results, as this will resonate well with the interviewers.
✨Be Data-Driven
Since the role involves tracking KPIs and ROI, come prepared with specific metrics from your previous campaigns. Discuss how you used data to inform your marketing strategies and the impact it had on business growth. This will demonstrate your analytical skills and strategic thinking.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current marketing challenges or future goals. This shows that you're not just interested in the position but are also thinking about how you can contribute to their success.
