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- Tasks: Drive digital marketing campaigns to attract and convert leads.
- Company: Join The Optical Express Group, a leader in healthcare marketing.
- Benefits: Enjoy a full-time role with opportunities for growth and learning.
- Why this job: Be part of a dynamic team making an impact in the healthcare sector.
- Qualifications: 2+ years in digital marketing; strong analytical and communication skills required.
- Other info: Work in a fast-paced environment with a focus on innovation.
The predicted salary is between 28800 - 43200 £ per year.
The Optical Express Group is seeking a results-driven Digital Marketing Lead Generator to join our marketing team. This role is responsible for developing and executing strategies to attract and convert high-quality leads through digital channels. The ideal candidate will have a strong understanding of digital marketing tactics, lead generation funnels, and CRM systems.
Responsibilities
- Develop and implement lead generation campaigns across digital platforms
- Create and optimize landing pages, email campaigns, and content offers to capture leads
- Manage and monitor paid advertising campaigns to maximize ROI
- Use SEO and content marketing strategies to drive organic traffic and lead conversion
- Collaborate with sales and marketing teams to align lead generation efforts with business goals
- Analyze campaign performance and report on KPIs such as conversion rates, cost per lead, and lead quality
- Maintain and update CRM systems with lead data and ensure proper lead nurturing workflows
- A/B test creatives, messaging, and targeting to improve campaign effectiveness
Qualifications
- Proven experience in digital marketing and lead generation (2+ years preferred)
- Proficiency with tools like Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, or Salesforce
- Strong analytical skills and experience with data-driven marketing
- Excellent written and verbal communication skills
- Knowledge of SEO, SEM, email marketing, and marketing automation
- Ability to work independently and as part of a team in a fast-paced environment
Skills
- Experience in B2C or B2B lead generation
- Familiarity with AI tools for marketing automation
- Understanding of customer journey mapping and funnel optimization
Details
- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing
- Industries: Hospitals and Health Care
Note: The listing regarding other roles and posting dates has been omitted to maintain focus on this position.
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Digital Marketing Lead Generator employer: Optical Express
Contact Detail:
Optical Express Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead Generator
✨Tip Number 1
Familiarise yourself with the latest digital marketing trends and tools. Since the role requires proficiency in platforms like Google Ads and HubSpot, consider taking online courses or certifications to boost your knowledge and show your commitment to potential employers.
✨Tip Number 2
Network with professionals in the digital marketing field. Attend industry events, webinars, or join relevant online communities. Building connections can lead to valuable insights and even job referrals that could help you land the position at Optical Express.
✨Tip Number 3
Prepare to discuss your past lead generation campaigns in detail. Be ready to share specific examples of how you optimised landing pages or improved conversion rates, as this will demonstrate your hands-on experience and analytical skills during interviews.
✨Tip Number 4
Stay updated on SEO best practices and content marketing strategies. Since these are crucial for driving organic traffic, showcasing your knowledge in these areas during discussions can set you apart from other candidates and highlight your suitability for the role.
We think you need these skills to ace Digital Marketing Lead Generator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and lead generation. Use specific examples of campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of lead generation strategies. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive marketing decisions. Mention any tools you are proficient in, such as Google Ads or HubSpot.
Highlight Team Collaboration: Since the role involves collaboration with sales and marketing teams, include examples of successful teamwork in your application. This will show that you can work well in a fast-paced environment.
How to prepare for a job interview at Optical Express
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest digital marketing trends and tools. Be prepared to discuss your experience with platforms like Google Ads and HubSpot, as well as any successful campaigns you've led in the past.
✨Demonstrate Analytical Skills
Since this role requires strong analytical skills, be ready to share examples of how you've used data to drive decisions. Discuss specific KPIs you've tracked and how you optimised campaigns based on performance metrics.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific lead generation challenges. Think about your approach to creating landing pages or managing paid advertising campaigns, and be ready to explain your thought process.
✨Highlight Collaboration Experience
This position involves working closely with sales and marketing teams. Share examples of how you've successfully collaborated in the past, and how you align lead generation efforts with broader business goals.
