At a Glance
- Tasks: Create and manage engaging social media content to inspire future patients.
- Company: Optical Express is a leading provider of vision correction surgery in the UK and Europe.
- Benefits: Enjoy career development, discounted vision correction surgery, and a dynamic team environment.
- Why this job: Make a real difference by helping people see the world more clearly and confidently.
- Qualifications: Strong social media knowledge, creativity, excellent communication skills, and relevant experience preferred.
- Other info: Join a visionary team in a state-of-the-art office in Glasgow City Centre.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Location – Glasgow City Centre
Hours of work – FT 40 hrs per week, office based
Be Part of a Visionary Team Changing Lives
At Optical Express, we’re transforming the way people see the world—literally. As a leading provider of vision correction surgery in the UK and Europe, we’re proud to offer life-enhancing treatments that make a real difference. The most common thing our patients tell us? “I wish I’d done it sooner.” Now, we’re looking for passionate and creative Social Media Executives to help us inspire the patients of tomorrow.
Your Role
- You’ll be at the heart of our social media presence—developing, managing and delivering engaging content across all platforms.
- With a focus on real patient stories, lifestyle benefits, and bold calls to action, you’ll help drive awareness and encourage people to take the first step towards life without glasses or contact lenses.
- Working closely with our marketing and clinical teams, you’ll:
- Plan and create compelling, brand-aligned social media content
- Engage with our growing community across Instagram, Facebook, TikTok, LinkedIn and X
- Amplify the voices of happy patients through testimonials, video snippets and lifestyle-focused posts
- Monitor trends, performance metrics and engagement to refine strategy
- Support paid social campaigns and influencer collaborations
- Promote our services in a way that’s informative, ethical and emotionally impactful
What We’re Looking For
- A strong understanding of social media platforms, content trends and performance analytics
- Creativity, curiosity and confidence in creating both visual and written content
- Excellent communication and storytelling skills
- An interest in health, wellbeing, or lifestyle brands is a plus
- Experience in a similar digital or social media role is desirable
This is an opportunity to be part of something meaningful. You’ll be helping people see the world more clearly—literally and figuratively—and giving them the confidence to take control of their lives.
Why Join Optical Express?
- Be part of a market-leading healthcare provider with a vision-driven purpose
- Purpose built state of the art office facilities
- Career development and training opportunities
- Staff benefits including discounted vision correction surgery
- Dynamic, supportive team environment
Make your next career move one that really makes a difference. Apply now and help us reach more people with the message that clearer vision—and a brighter future—is within reach.
Social Media Executive Optical Express employer: Optical Express Group
Contact Detail:
Optical Express Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive Optical Express
✨Tip Number 1
Familiarise yourself with Optical Express's brand voice and values. Understanding their mission to transform lives through vision correction will help you tailor your approach during interviews and discussions, showcasing how your personal values align with theirs.
✨Tip Number 2
Engage with Optical Express on their social media platforms. Comment on their posts, share relevant content, and demonstrate your enthusiasm for their work. This not only shows your interest but also gives you insights into their current campaigns and audience engagement strategies.
✨Tip Number 3
Prepare examples of your previous social media campaigns that highlight your creativity and analytical skills. Be ready to discuss how you measured success and adapted strategies based on performance metrics, as this will resonate well with their focus on data-driven content.
✨Tip Number 4
Stay updated on the latest trends in health and lifestyle branding, particularly in the context of social media. Being knowledgeable about current trends will allow you to contribute fresh ideas during your interview and demonstrate your passion for the industry.
We think you need these skills to ace Social Media Executive Optical Express
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Social Media Executive at Optical Express. Familiarise yourself with their social media presence and think about how your skills can contribute to their mission.
Tailor Your CV: Customise your CV to highlight relevant experience in social media management, content creation, and analytics. Use specific examples that demonstrate your creativity and understanding of different platforms.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for health and wellbeing, as well as your storytelling abilities. Mention how you can engage with their community and drive awareness through innovative content.
Showcase Your Work: If possible, include links to your previous social media campaigns or content you've created. This will give them a clear idea of your style and effectiveness in engaging audiences.
How to prepare for a job interview at Optical Express Group
✨Know Your Platforms
Familiarise yourself with the social media platforms mentioned in the job description. Understand their unique features and audience demographics, as this will help you discuss how you can tailor content for each platform effectively.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your creativity in content creation. Whether it's engaging posts, videos, or campaigns, be ready to discuss how you approached these projects and the impact they had.
✨Understand the Brand's Voice
Research Optical Express and their brand messaging. Be prepared to explain how you would align your content with their vision and values, especially focusing on patient stories and lifestyle benefits.
✨Discuss Analytics and Trends
Be ready to talk about how you monitor social media trends and performance metrics. Share any tools you use for analytics and how you've used data to refine your strategies in past roles.