At a Glance
- Tasks: Lead marketing strategy to drive revenue growth and customer retention in a dynamic environment.
- Company: Fast-paced B2B startup focused on innovation and growth.
- Benefits: Hybrid working, competitive salary, health cover, pension, and gym discounts.
- Other info: Opportunity for career growth in a supportive and entrepreneurial culture.
- Why this job: Shape impactful marketing strategies and lead a talented team in a thriving industry.
- Qualifications: Experience in B2B marketing, team leadership, and familiarity with HubSpot and Salesforce.
The predicted salary is between 70000 - 90000 £ per year.
About the Role
We're looking for a commercially minded Head of Marketing to lead the development of a scalable, measurable marketing engine that drives mid‐market and enterprise pipeline growth, supports customer expansion and retention, and drives revenue operations, reporting, and attribution. This is a hands‐on role for a senior B2B marketer who's as comfortable shaping strategy as they are rolling up their sleeves to deliver in an entrepreneurial environment. You'll work closely with the wider Commercial team to keep everything aligned to our growth goals.
You'll own a clear pipeline and revenue contribution target and be a key member of the revenue leadership team responsible for overall company performance. You'll also lead a small team across content, demand generation, and product marketing, with the opportunity to develop and shape the function as the business scales.
Key Responsibilities
- Own the end‐to‐end marketing strategy and execution to drive sustained revenue growth.
- Operationalise positioning and messaging framework across all marketing communications, channels, campaigns, and go‐to‐market activity.
- Own marketing budget management, ensuring efficient allocation of spend and a strong focus on ROI across all marketing activities.
- Drive mid‐market and enterprise pipeline growth by developing and executing a sophisticated Account‐Based Marketing (ABM) strategy.
- Design and execute programmes that generate predictable, measurable pipeline in close partnership with AMs and AEs.
- Develop and optimise a diversified channel mix across inbound, outbound support, partnerships, and campaigns, prioritising scalable, cost‐effective pipeline generation aligned with target payback periods.
Customer Expansion & Retention
- Own marketing's contribution to Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and churn reduction.
- Support and develop customer lifecycle programmes from onboarding through to adoption and expansion to drive product adoption.
- Partner closely with Account Management, Customer Success, and Support to identify and engage at‐risk customers.
Product Marketing
- Optimise product marketing foundations, including ICP definition, positioning, messaging architecture, and competitive intelligence.
- Own competitive intelligence, including the development of battle cards, win–loss analysis, and ongoing market insights to strengthen commercial strategy.
- Enable sales and customer‐facing teams with high‐impact product marketing assets.
- Lead, coach, and develop the marketing team.
- Build a culture of accountability, experimentation, and high execution standards.
- Identify future hiring needs as the business grows.
Revenue Operations & Reporting
- Own marketing attribution and performance measurement.
- Partner closely with commercial leadership and the Revenue Operations department to improve data hygiene, reporting structures and forecasting accuracy across the revenue engine.
- Ensure marketing activities are clearly tied to pipeline and revenue outcomes.
Success Measures (KPIs)
- 4–5x marketing‐generated pipeline coverage against revenue targets.
- Measurable contribution to Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
About You
We're open to candidates who come from either a demand generation or product marketing background, as long as you're commercially well‐rounded. You've previously worked as a Head of Marketing or Marketing Director in a fast‐paced, high‐growth B2B startup environment, with experience targeting mid‐market and enterprise customers. You're comfortable owning revenue‐linked KPIs and know how to measure success in a meaningful way. You've managed and developed marketing teams, and you're equally at ease setting strategy and getting hands‐on when needed. You're also familiar with modern marketing tech stacks, particularly HubSpot and Salesforce. Experience in the pharmaceutical, biotechnology, or scientific software space would be a bonus.
What We Offer
We offer hybrid & flexible working, a competitive base salary, pension contribution, employee private medical and dental cover, life assurance, corporate gym discount and cycle to work scheme.
Head of Marketing in London employer: Optibrium
As a leading player in the B2B marketing landscape, we pride ourselves on fostering a dynamic and entrepreneurial work culture that empowers our employees to take ownership of their roles. With a strong focus on professional development, we offer ample opportunities for growth within a supportive team environment, complemented by competitive benefits such as hybrid working, private medical cover, and a corporate gym discount. Join us to make a meaningful impact while driving innovative marketing strategies in a fast-paced setting.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and strategies. This is your chance to showcase how you can drive revenue growth and customer retention, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies. Be ready to discuss how you would optimise their pipeline and contribute to their revenue goals. We love candidates who come in with fresh ideas!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our growth.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B marketing, especially with mid-market and enterprise customers. We want to see how you've driven revenue growth and managed teams!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing strategy and execution that align with our goals.
Showcase Your Data Skills:Since this role involves owning marketing attribution and performance measurement, make sure to highlight your experience with data analysis and reporting. We love candidates who can demonstrate how they've used data to drive decisions and improve outcomes.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Can't wait to see what you bring to the table!
How to prepare for a job interview at Optibrium
✨Know Your Numbers
As a Head of Marketing, you'll need to be comfortable with KPIs and metrics. Brush up on your understanding of revenue growth, customer retention rates, and marketing attribution. Be ready to discuss how you've driven these metrics in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing marketing strategies, especially in B2B environments. Have specific examples ready that demonstrate your ability to align marketing efforts with business goals and drive pipeline growth.
✨Team Leadership Matters
You'll be leading a small team, so highlight your leadership style and how you've developed teams in the past. Share examples of how you've fostered a culture of accountability and experimentation, and be prepared to discuss your approach to coaching and mentoring.
✨Familiarity with Tech Stacks
Since modern marketing relies heavily on technology, make sure you're well-versed in tools like HubSpot and Salesforce. Be ready to discuss how you've used these platforms to optimise marketing operations and improve data hygiene in your previous roles.
