At a Glance
- Tasks: Lead marketing strategy to drive revenue growth and customer retention in a dynamic environment.
- Company: Fast-paced B2B startup focused on innovation and growth.
- Benefits: Hybrid working, competitive salary, private medical cover, and gym discounts.
- Other info: Opportunity for career growth in a supportive and entrepreneurial culture.
- Why this job: Shape impactful marketing strategies and lead a talented team in a thriving company.
- Qualifications: Experience in B2B marketing, team leadership, and familiarity with HubSpot and Salesforce.
The predicted salary is between 70000 - 90000 £ per year.
About the Role
We're looking for a commercially minded Head of Marketing to lead the development of a scalable, measurable marketing engine that drives mid‐market and enterprise pipeline growth, supports customer expansion and retention, and drives revenue operations, reporting, and attribution. This is a hands‐on role for a senior B2B marketer who's as comfortable shaping strategy as they are rolling up their sleeves to deliver in an entrepreneurial environment. You'll work closely with the wider Commercial team to keep everything aligned to our growth goals. You'll own a clear pipeline and revenue contribution target and be a key member of the revenue leadership team responsible for overall company performance. You'll also lead a small team across content, demand generation, and product marketing, with the opportunity to develop and shape the function as the business scales.
Key Responsibilities
- Own the end‐to‐end marketing strategy and execution to drive sustained revenue growth.
- Operationalise positioning and messaging framework across all marketing communications, channels, campaigns, and go‐to‐market activity.
- Own marketing budget management, ensuring efficient allocation of spend and a strong focus on ROI across all marketing activities.
- Drive mid‐market and enterprise pipeline growth by developing and executing a sophisticated Account‐Based Marketing (ABM) strategy.
- Design and execute programmes that generate predictable, measurable pipeline in close partnership with AMs and AEs.
- Develop and optimise a diversified channel mix across inbound, outbound support, partnerships, and campaigns, prioritising scalable, cost‐effective pipeline generation aligned with target payback periods.
Customer Expansion & Retention
- Own marketing's contribution to Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and churn reduction.
- Support and develop customer lifecycle programmes from onboarding through to adoption and expansion to drive product adoption.
- Partner closely with Account Management, Customer Success, and Support to identify and engage at‐risk customers.
Product Marketing
- Optimise product marketing foundations, including ICP definition, positioning, messaging architecture, and competitive intelligence.
- Own competitive intelligence, including the development of battle cards, win–loss analysis, and ongoing market insights to strengthen commercial strategy.
- Enable sales and customer‐facing teams with high‐impact product marketing assets.
- Lead, coach, and develop the marketing team.
- Build a culture of accountability, experimentation, and high execution standards.
- Identify future hiring needs as the business grows.
Revenue Operations & Reporting
- Own marketing attribution and performance measurement.
- Partner closely with commercial leadership and the Revenue Operations department to improve data hygiene, reporting structures and forecasting accuracy across the revenue engine.
- Ensure marketing activities are clearly tied to pipeline and revenue outcomes.
Success Measures (KPIs)
- 4–5x marketing‐generated pipeline coverage against revenue targets.
- Measurable contribution to Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
About You
We're open to candidates who come from either a demand generation or product marketing background, as long as you're commercially well‐rounded. You've previously worked as a Head of Marketing or Marketing Director in a fast‐paced, high‐growth B2B startup environment, with experience targeting mid‐market and enterprise customers. You're comfortable owning revenue‐linked KPIs and know how to measure success in a meaningful way. You've managed and developed marketing teams, and you're equally at ease setting strategy and getting hands‐on when needed. You're also familiar with modern marketing tech stacks, particularly HubSpot and Salesforce. Experience in the pharmaceutical, biotechnology, or scientific software space would be a bonus.
What We Offer
We offer hybrid & flexible working, a competitive base salary, pension contribution, employee private medical and dental cover, life assurance, corporate gym discount and cycle to work scheme.
Growth-Driven Head of Marketing in London employer: Optibrium
Join a dynamic and innovative company that values entrepreneurial spirit and offers a collaborative work culture, perfect for a Growth-Driven Head of Marketing. With a focus on employee development, you will have the opportunity to lead a talented team while driving impactful marketing strategies that contribute directly to revenue growth. Enjoy a range of benefits including hybrid working, competitive salary, and health coverage, all within a supportive environment that encourages accountability and experimentation.
StudySmarter Expert Advice🤫
We think this is how you could land Growth-Driven Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and strategies. This is your chance to showcase how you can drive growth and revenue, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies. Be ready to discuss how you can contribute to their goals, especially around pipeline growth and customer retention. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our growth journey.
We think you need these skills to ace Growth-Driven Head of Marketing in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in B2B marketing, especially in driving pipeline growth and managing teams. We want to see how your skills align with our goals!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing strategy and execution that relate to our needs.
Showcase Your Results:When detailing your experience, focus on measurable outcomes. We love numbers! Whether it's revenue growth or customer retention rates, show us how you've made an impact in previous roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Optibrium
✨Know Your Numbers
As a Head of Marketing, you'll need to be comfortable with KPIs and metrics. Brush up on your understanding of revenue growth, Net Revenue Retention (NRR), and Gross Revenue Retention (GRR). Be ready to discuss how you've driven these metrics in previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing marketing strategies, especially around Account-Based Marketing (ABM). Have specific examples ready that demonstrate how your strategies have led to measurable pipeline growth and customer retention.
✨Team Leadership Matters
You'll be leading a small team, so highlight your leadership style and how you've developed teams in the past. Share stories about how you've built a culture of accountability and experimentation, and be prepared to discuss your approach to coaching and mentoring.
✨Familiarity with Tech Stacks
Since modern marketing relies heavily on tech, make sure you're well-versed in tools like HubSpot and Salesforce. Be ready to explain how you've used these platforms to optimise marketing operations and improve data hygiene and reporting accuracy.
