At a Glance
- Tasks: Lead marketing strategy to drive revenue growth and customer retention in a dynamic B2B environment.
- Company: Fast-paced, high-growth startup focused on innovative marketing solutions.
- Benefits: Hybrid working, competitive salary, pension, private medical cover, and gym discounts.
- Other info: Opportunity to develop a team and influence marketing direction as the business scales.
- Why this job: Shape the future of marketing while making a real impact on company growth.
- Qualifications: Experience in demand generation or product marketing with strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
About the Role
We’re looking for a commercially minded Head of Marketing to lead the development of a scalable, measurable marketing engine that drives mid‑market and enterprise pipeline growth, supports customer expansion and retention, and drives revenue operations, reporting, and attribution. This is a hands‑on role for a senior B2B marketer who’s as comfortable shaping strategy as they are rolling up their sleeves to deliver in an entrepreneurial environment. You’ll work closely with the wider Commercial team to keep everything aligned to our growth goals. You’ll own a clear pipeline and revenue contribution target and be a key member of the revenue leadership team responsible for overall company performance. You’ll also lead a small team across content, demand generation, and product marketing, with the opportunity to develop and shape the function as the business scales.
Key Responsibilities
- Own the end‑to‑end marketing strategy and execution to drive sustained revenue growth.
- Operationalise positioning and messaging framework across all marketing communications, channels, campaigns, and go‑to‑market activity.
- Own marketing budget management, ensuring efficient allocation of spend and a strong focus on ROI across all marketing activities.
- Drive mid‑market and enterprise pipeline growth by developing and executing a sophisticated Account‑Based Marketing (ABM) strategy.
- Design and execute programmes that generate predictable, measurable pipeline in close partnership with AMs and AEs.
- Develop and optimise a diversified channel mix across inbound, outbound support, partnerships, and campaigns, prioritising scalable, cost‑effective pipeline generation aligned with target payback periods.
- Own marketing’s contribution to Net Revenue Retention (NRR), Gross Revenue Retention (GRR), and churn reduction.
- Support and develop customer lifecycle programmes from onboarding through to adoption and expansion to drive product adoption.
- Partner closely with Account Management, Customer Success, and Support to identify and engage at‑risk customers.
- Optimise product marketing foundations, including ICP definition, positioning, messaging architecture, and competitive intelligence.
- Own competitive intelligence, including the development of battle cards, win–loss analysis, and ongoing market insights to strengthen commercial strategy.
- Enable sales and customer‑facing teams with high‑impact product marketing assets.
- Lead, coach, and develop the marketing team.
- Build a culture of accountability, experimentation, and high execution standards.
- Identify future hiring needs as the business grows.
- Own marketing attribution and performance measurement.
- Partner closely with commercial leadership and the Revenue Operations department to improve data hygiene, reporting structures and forecasting accuracy across the revenue engine.
- Ensure marketing activities are clearly tied to pipeline and revenue outcomes.
Success Measures (KPIs)
- 4–5x marketing‑generated pipeline coverage against revenue targets.
- Measurable contribution to Net Revenue Retention (NRR) and Gross Revenue Retention (GRR).
About You
We’re open to candidates who come from either a demand generation or product marketing background, as long as you’re commercially well‑rounded. You’ve previously worked as a Head of Marketing or Marketing Director in a fast‑paced, high‑growth B2B startup environment, with experience targeting mid‑market and enterprise customers. You’re comfortable owning revenue‑linked KPIs and know how to measure success in a meaningful way. You’ve managed and developed marketing teams, and you’re equally at ease setting strategy and getting hands‑on when needed. You’re also familiar with modern marketing tech stacks, particularly HubSpot and Salesforce. Experience in the pharmaceutical, biotechnology, or scientific software space would be a bonus.
What We Offer
We offer hybrid & flexible working, a competitive base salary, pension contribution, employee private medical and dental cover, life assurance, corporate gym discount and cycle to work scheme.
Head of Marketing employer: Optibrium
As a leading player in the B2B marketing landscape, we pride ourselves on fostering a dynamic and entrepreneurial work culture that empowers our employees to take ownership of their roles. Our commitment to employee growth is evident through our supportive environment, where you will have the opportunity to lead a talented marketing team while driving impactful strategies that contribute directly to our revenue goals. With flexible working arrangements and a comprehensive benefits package, including private medical cover and a corporate gym discount, we ensure that our team members thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Head of Marketing role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get your personal brand sorted! Update your LinkedIn profile to reflect your skills and experiences relevant to the role. Share insights about marketing strategies or trends to showcase your expertise and attract attention from potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own success stories. Focus on how you've driven revenue growth and managed teams in previous roles, as these will resonate with hiring managers looking for a Head of Marketing.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight your experience in B2B marketing and how you can contribute to our growth goals.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in B2B marketing, especially in demand generation and product marketing. We want to see how you've driven revenue growth and managed teams in fast-paced environments.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your achievements in marketing strategy and execution, and how you’ve contributed to pipeline growth and customer retention.
Showcase Your Data Skills:Since this role involves a lot of data-driven decision-making, make sure to highlight your experience with marketing attribution and performance measurement. Let us know how you've used data to optimise campaigns and improve ROI in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Optibrium
✨Know Your Numbers
As a Head of Marketing, you'll need to be comfortable with KPIs and metrics. Brush up on your understanding of revenue-linked KPIs like NRR and GRR. Be ready to discuss how you've previously driven pipeline growth and what measurable impacts your strategies have had.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing marketing strategies, especially in a B2B environment. Think of specific examples where you’ve operationalised positioning and messaging frameworks, and how that contributed to revenue growth.
✨Team Leadership Matters
This role involves leading a small team, so be prepared to discuss your leadership style. Share examples of how you've coached and developed your team members, and how you foster a culture of accountability and high execution standards.
✨Familiarity with Tech Stacks
Since the job mentions familiarity with HubSpot and Salesforce, make sure you can speak confidently about your experience with these tools. Discuss how you've used them to optimise marketing operations and improve data hygiene and reporting accuracy.
