At a Glance
- Tasks: Lead and grow the UK sales team while closing deals yourself.
- Company: Join a VC-backed startup revolutionising the food and consumer goods industry.
- Benefits: Competitive salary, uncapped commission, flexible working, and 25 days holiday.
- Other info: Structured development environment to accelerate your career growth.
- Why this job: Make a real impact in a fast-scaling company with innovative solutions.
- Qualifications: 2-4 years in B2B sales and experience managing teams.
The predicted salary is between 50000 - 60000 € per year.
Location: EC2M4YJ Central London, In office 3-5 days per week
About Opply
Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that has been overlooked for decades. Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We have built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay. We are a scaling, VC-backed company with unicorn angels from GoCardless, Flow.io, and Trouva. We have won StartUp of the Year and Supply Chain Specialists of the Year, and we are scaling fast across the UK and internationally. This is category-defining work in a massive, underserved market.
The Role
As Sales Manager at Opply, you will lead and grow the UK commercial team—managing Account Executives and BDRs/SDRs while also carrying an individual quota and closing deals yourself. This is a true player-coach role. You will be accountable for pipeline health, conversion, execution standards, and coaching—while personally running strategic opportunities, improving win rates, and tightening the sales motion end-to-end. If you are a hands-on leader who can coach rigorously, build repeatable processes, and still get deals over the line, you will have a massive impact here.
What You Will Be Doing
- Team Leadership and Performance
- Lead, coach, and performance-manage a team of AEs and BDRs/SDRs
- Set weekly priorities, activity standards, and pipeline targets across the team
- Run 1:1s, call coaching, deal reviews, and structured feedback loops
- Build a culture of high ownership, pace, and commercial excellence
- Recruit and ramp new hires as the team scales
- Own Pipeline Quality and Forecasting
- Ensure top-of-funnel output is high-quality and aligned to the right ICP
- Maintain disciplined CRM hygiene, pipeline governance, and forecasting accuracy
- Diagnose bottlenecks (connect rates, show rates, conversion, cycle time) and fix them
- Partner with Marketing to sharpen targeting, messaging, and campaigns
- Close Deals (Player-Coach)
- Personally run a portion of opportunities end-to-end: discovery → demo → proposal → negotiation → close
- Step into late-stage deals to unblock stakeholders, handle complex objections, and drive urgency
- Build commercial business cases and value narratives tied to cashflow, margin, and operational efficiency
- Negotiate terms and ensure clean handoffs into onboarding/delivery
- Improve the Sales Motion
- Build and iterate playbooks for outbound, discovery, qualification, and negotiation
- Share market feedback with Product to influence roadmap and product
- Track competitor moves, market trends, and customer pain points to refine positioning
- Represent Opply at industry events and in the wider market
What We Are Looking For
You will thrive here if you are:
- A player-coach: credible on the floor, leading by example and still closing
- A strong sales operator: you run pipeline like a system, metrics, rhythm, accountability
- A sharp coach: you can improve discovery, objection handling, and deal control quickly
- Commercially credible: you speak fluently about value, outcomes, and trade-offs
- High ownership: you solve problems fast and raise the standard around you
Experience we expect:
- 2–4+ years in B2B sales, with meaningful closing experience
- 2+ years managing AEs/SDRs (or a clear player-coach track record leading a pod)
- Consistent quota performance (as an individual contributor and/or team lead)
- Strong forecasting discipline and comfort owning a number
- SaaS/tech sales experience preferred; food/consumer goods experience a plus
Why Now
Opply is at an inflection point. We are scaling with strong customer traction, scaling revenue, expanding internationally, and building out the commercial team to match our ambition. You will join early enough to have an outsized impact: shaping playbooks, owning territory, and growing into leadership as the business scales.
Training & Development
You will not be left to figure it out alone. We have built a structured development environment to turn high-potential sellers into confident commercial operators:
- Full onboarding programme with clear ramp expectations and success metrics
- Weekly 1:1 coaching and feedback loops to build consistency and confidence
- Classroom learning and role plays for discovery, objection handling, and deal progression
What You Will Learn Here
This role is a career accelerator. You will develop skills that compound:
- Outbound excellence: Multi-channel prospecting done right (phone, LinkedIn, email, events)
- Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
- Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness
- Market expertise: Deep understanding of the scaling F&B world (supply chain challenges, margin pressure, and what operators actually care about)
- Unshakeable confidence: Built through repetition, feedback, and high standards
What We Offer
Compensation: £50-£60k base salary + uncapped commission (estimated year 1 OTE £20-£25k)
25 days holiday plus UK bank holidays
Flexible hybrid working (balance autonomy with collaboration)
Regular team socials and global offsites to connect, collaborate, and celebrate
Pension scheme
Sales Manager - UK in London employer: Opply
At Opply, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture in the heart of London. Our commitment to employee growth is evident through structured development programmes, regular coaching, and the opportunity to make a significant impact in a rapidly scaling VC-backed startup. With competitive compensation, flexible working arrangements, and a vibrant team atmosphere, we empower our employees to thrive both personally and professionally while tackling meaningful challenges in the food and consumer goods sector.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy to reach out for informational chats. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you’re genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it aligns with the role. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them impactful.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the role. And remember, apply through our website for the best chance at landing that dream job!
We think you need these skills to ace Sales Manager - UK in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Sales Manager role at Opply. Highlight your experience in B2B sales and managing teams, and don’t forget to showcase any relevant SaaS or tech sales experience. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for the player-coach role. Share specific examples of how you've led teams to success and closed deals. Make it personal and engaging – we love a good story!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and metrics to demonstrate your success in hitting quotas and improving sales processes. We’re all about results here at Opply!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Opply
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss your quota performance, pipeline management, and how you've improved conversion rates in previous roles. This will show that you’re not just a talker but someone who delivers results.
✨Understand Opply's Value Proposition
Dive deep into what Opply does and how it stands out in the market. Familiarise yourself with their AI-powered platform and the specific pain points it addresses for food and consumer goods brands. This knowledge will help you articulate how you can contribute to their mission.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during the interview, especially around discovery calls or objection handling. Practise these scenarios beforehand so you can demonstrate your coaching skills and sales techniques effectively. It’s all about showing you can lead by example!
✨Showcase Your Coaching Style
Since this role is a player-coach position, be prepared to discuss your coaching philosophy. Share examples of how you've developed team members in the past, focusing on specific strategies you've used to improve their performance and confidence in sales.
