Sales Development Representative, UK (Software Startup) in London

Location: UK (Hybrid) | Team: Commercial (Growth)

Compensation: £35,000 – £40,000 base + uncapped OTE (Year 1 OTE £25,000)

About Opply

Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that has been overlooked for decades. Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We have built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay. We are a scaling, VC‐backed by Index Ventures, Anthemis, and Chalfen Ventures, with unicorn angels from GoCardless, Flow.io, and Trouva. We have won StartUp of the Year and Supply Chain Specialists of the Year, and we are scaling fast across the UK and internationally. This is category‐defining work in a massive, underserved market.

The Role

As an SDR at Opply, you will create new business opportunities with scaling UK food and consumer goods brands. You will own the top of the funnel: prospecting, qualifying, and booking high‐quality discovery meetings for the commercial team. This isn’t a script‐reading role. You will have open territory, real autonomy, and the backing to build outbound mastery in a fast‐growth environment. If you are competitive, curious, and want to accelerate into an elite sales career, this is the role.

What You Will Be Doing

• Pipeline Generation
• Prospect and engage UK brands through cold calling, email, LinkedIn, and industry events
• Book meetings with founders and operators at scaling food and consumer goods companies
• Build multi‐channel sequences that break through noise and create genuine conversations
• Discovery and Qualification
• Run discovery‐style calls focused on operational pain, cashflow pressure, and supply chain challenges
• Qualify opportunities with precision: budget, authority, need, and timeline
• Set up high‐quality handoffs to Account Executives with clear context and next steps
• Market Intelligence
• Keep the CRM clean, accurate, and actionable (your pipeline is your reputation)
• Share insights from the market with Growth, Marketing, and Product to sharpen targeting and messaging
• Represent Opply professionally at industry events and in the broader market

What We Are Looking For

You will thrive here if you are:

• Outbound‐driven: You create your own pipeline. You don’t wait for leads to come to you.
• A confident communicator: Clear, concise, and human. You sound like a peer, not a telemarketer.
• Naturally consultative: You ask smart questions, listen properly, and understand the buyer’s world before pitching solutions.
• Commercially sharp: You speak credibly about value, outcomes, and what matters to scaling businesses.
• Resilient and consistent: Rejection doesn’t slow you down. You’re relentless in execution.
• High ownership: You take initiative, solve problems, and make things happen, even with ambiguity.

Experience We Expect

• 1–2 years in sales or business development (B2B & SAAS experience strongly preferred)
• Track record of hitting or exceeding targets (consistent performance, not one‐off wins)
• Interest or experience in food/consumer goods is a plus, but hunger and aptitude matter more

Why Now

Opply is at an inflection point. We are scaling with strong customer traction, scaling revenue, expanding internationally, and building out the commercial team to match our ambition. You will join early enough to have an outsized impact: shaping playbooks, owning territory, and growing into leadership as the business scales.

Training & Development

You won’t be left to figure it out alone. We have built a structured development environment to turn high‐potential sellers into confident commercial operators:

• Full onboarding programme with clear ramp expectations and success metrics
• Weekly 1:1 coaching and feedback loops to build consistency and confidence
• Classroom learning and role plays for discovery, objection handling, and deal progression

What You Will Learn Here

This role is a career accelerator. You will develop skills that compound:

• Outbound excellence: Multi‐channel prospecting done right (phone, LinkedIn, email, events)
• Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency
• Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness
• Market expertise: Deep understanding of the scaling F&B world (supply chain challenges, margin pressure, and what operators actually care about)
• Unshakeable confidence: Built through repetition, feedback, and high standards

What We Offer

• Competitive base salary (£35,000–£40,000) + uncapped OTE (Year 1 OTE £25,000)
• 25 days holiday plus UK bank holidays
• Flexible hybrid working (balance autonomy with collaboration)
• Regular team socials and global offsites to connect, collaborate, and celebrate
• Pension scheme