Sales Manager - UK in City of Westminster

Opply is modernising how scaling food and consumer goods brands buy ingredients, solving a £1 trillion market inefficiency that has been overlooked for decades. Right now, SMB brands waste 70% of stock and pay 40% above market rate because they lack access to enterprise-level supplier networks and smart automation. We have built an AI-powered platform that changes this entirely: automated ordering, predictive forecasting, supplier matching, and embedded credit that lets brands sell before they pay. We are a scaling, VC-backed company with unicorn angels from GoCardless, Flow.io, and Trouva. We have won StartUp of the Year and Supply Chain Specialists of the Year, and we are scaling fast across the UK and internationally.

The Role: As Sales Manager at Opply, you will lead and grow the UK commercial team—managing Account Executives and BDRs/SDRs while also carrying an individual quota and closing deals yourself. This is a true player-coach role. You will be accountable for pipeline health, conversion, execution standards, and coaching—while personally running strategic opportunities, improving win rates, and tightening the sales motion end-to-end.

What You Will Be Doing:

• Team Leadership and Performance: Lead, coach, and performance-manage a team of AEs and BDRs/SDRs; set weekly priorities, activity standards, and pipeline targets across the team; run 1:1s, call coaching, deal reviews, and structured feedback loops; build a culture of high ownership, pace, and commercial excellence; recruit and ramp new hires as the team scales.
• Own Pipeline Quality and Forecasting: Ensure top-of-funnel output is high-quality and aligned to the right ICP; maintain disciplined CRM hygiene, pipeline governance, and forecasting accuracy; diagnose bottlenecks and fix them; partner with Marketing to sharpen targeting, messaging, and campaigns.
• Close Deals (Player-Coach): Personally run a portion of opportunities end-to-end; step into late-stage deals to unblock stakeholders, handle complex objections, and drive urgency; build commercial business cases and value narratives tied to cashflow, margin, and operational efficiency; negotiate terms and ensure clean handoffs into onboarding/delivery.
• Improve the Sales Motion: Build and iterate playbooks for outbound, discovery, qualification, and negotiation; share market feedback with Product to influence roadmap and product; track competitor moves, market trends, and customer pain points to refine positioning; represent Opply at industry events and in the wider market.

What We Are Looking For:

• A player-coach: credible on the floor, leading by example and still closing.
• A strong sales operator: you run pipeline like a system, metrics, rhythm, accountability.
• A sharp coach: you can improve discovery, objection handling, and deal control quickly.
• Commercially credible: you speak fluently about value, outcomes, and trade-offs.
• High ownership: you solve problems fast and raise the standard around you.

Experience we expect:

• 2–4+ years in B2B sales, with meaningful closing experience.
• 2+ years managing AEs/SDRs (or a clear player-coach track record leading a pod).
• Consistent quota performance (as an individual contributor and/or team lead).
• Strong forecasting discipline and comfort owning a number.
• SaaS/tech sales experience preferred; food/consumer goods experience a plus.

Why Now: Opply is at an inflection point. We are scaling with strong customer traction, scaling revenue, expanding internationally, and building out the commercial team to match our ambition. You will join early enough to have an outsized impact: shaping playbooks, owning territory, and growing into leadership as the business scales.

Training & Development: You won't be left to figure it out alone. We have built a structured development environment to turn high-potential sellers into confident commercial operators:

• Full onboarding programme with clear ramp expectations and success metrics.
• Weekly 1:1 coaching and feedback loops to build consistency and confidence.
• Classroom learning and role plays for discovery, objection handling, and deal progression.

What You Will Learn Here: This role is a career accelerator. You will develop skills that compound:

• Outbound excellence: Multi-channel prospecting done right.
• Modern discovery: Combine qualitative insight with quantitative value logic to uncover real urgency.
• Commercial fluency: Speak credibly about cashflow, operational efficiency, and growth readiness.
• Market expertise: Deep understanding of the scaling F&B world.
• Unshakeable confidence: Built through repetition, feedback, and high standards.

What We Offer:

• Compensation: £50-£60k base salary + uncapped commission (estimated year 1 OTE £20-£25k).
• 25 days holiday plus UK bank holidays.
• Flexible hybrid working.
• Regular team socials and global offsites to connect, collaborate, and celebrate.
• Pension scheme.