Product Marketing Manager in Aberdeen

OPITO is committed to strategic growth and diversification, aiming to increase global adoption of its products and services to ensure continued provision of expertise and solutions to elevate safety, skills and competence across a global workforce in safety critical industries. Through technology and innovation, the organisation will develop pioneering solutions that leverage cutting-edge advancements. A focus on data-driven intelligence will enable OPITO to harness insights into global workforce and safety trends, ensuring informed decision-making. In alignment with social value principles and the UN Sustainable Development Goals, OPITO will enhance educational opportunities, promote inclusive career pathways, support economic growth, and drive industry innovation and infrastructure. Lastly, through business effectiveness, OPITO will implement targeted and measurable continuous improvement initiatives, ensuring operational excellence across all aspects of its operations.

Operating for over 50 years, OPITO is an industry-owned organisation, with regional centres of excellence in five key regions – UK and Europe, Middle East and Africa, Asia Pacific, the Americas and Brazil – OPITO drives safety and competency improvements across a diverse range of industries. We drive consistency and safety compliance across global standards and qualifications, creating workforce development solutions. OPITO is a global leader in workforce safety, leading the skills focused dialogue with international governments as our industry prepares to meet Net Zero targets. Each year, more than 500,000 people are trained to OPITO standards through one of over 240 OPITO approved centres operating across 50 countries globally.

At OPITO, we are committed to fostering an inclusive, dynamic, and engaging workplace where individuals can bring their authentic selves to work. We value diversity, collaboration, and a spirited approach to our mission, believing that a strong team is built on mutual respect, passion, and a shared commitment to excellence. Guided by our core values, we are steadfast in our commitment to:

• Integrity – Acting with honesty and responsibility in all that we do.
• Collaboration – Working together to achieve common goals and drive success.
• Adaptability – Embracing change to stay ahead in a dynamic environment.
• Care – Prioritising the well-being and growth of our team, partners, and industry.

As Product Marketing Manager reporting to the Director of Products and Services, you will be responsible for the marketing of OPITO’s Products & Services portfolio through the full product marketing lifecycle, and for leading outbound product marketing activities that strengthen OPITO’s product brand, increase product adoption, and support strategic and commercial objectives. The postholder will translate product and programme capability into clear value propositions and messaging; lead go-to-market planning for launches and updates; develop and deliver multi-channel campaigns; and enable internal and external stakeholders (e.g., training centres, partners, and internal teams) with the content, tools and insights required to position OPITO products effectively in the market.

Your responsibilities may include but not limited to:

• Gather and analyse customer, competitor, and market insights to inform product strategy, positioning, and planning.
• Define value propositions and develop clear, compelling messaging and narratives tailored to target audiences and regions.
• Lead the planning and execution of product launches and integrated marketing campaigns across relevant channels.
• Create and maintain high-quality product marketing materials (e.g. web content, sales tools, case studies, campaigns).
• Work closely with internal teams and external stakeholders to align messaging, support product adoption, and deliver communications and training.
• Set KPIs, track product and campaign performance, and use insights to optimise marketing effectiveness and product uptake.
• Support strategies for market expansion, product growth, and lifecycle management, including enhancements and repositioning.
• Maintain marketing plans, trackers, and reporting; coordinate suppliers, meetings, and documentation to support delivery.
• Support wider business initiatives, uphold organisational values, and undertake additional responsibilities as required.
• Any other duties commensurate with the level of responsibility of this role.

Main functions may include some or all of the following:

• Complying with relevant Company Health and Safety policies and procedures.
• Managing and maintaining controlled documents relating to Industry Standards.
• Ensuring all Standards related processes and procedures are complied with at all times.
• Contributing to the annual review of Standards ISO related processes and procedures.

Knowledge, Skills and Abilities – Essential vs Desirable

Essential

• Previous experience as a Product Marketing Manager, Brand Manager, or similar role.
• Demonstrated experience in market research and analysis.
• Proven track record of working collaboratively with Marketing, Product, and Business Development teams to influence product development and external messaging.
• Experience in stakeholder management, with the ability to secure buy-in and influence decisions.
• Strong track record of taking ownership and delivering measurable results.

Skills and Abilities

• Strong understanding of product marketing tactics, including integrated marketing campaigns.
• Strong analytical and quantitative skills, with the ability to use data and metrics to support decision-making and evaluate outcomes.
• Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends).
• Excellent communication, presentation, and project management skills.
• High attention to detail.

Desirable

• Background in design and/or copywriting.
• Understanding of the Energy sector and/or training and competency environments.
• Relevant marketing and/or communications qualification (degree level or equivalent).
• Ability to speak additional languages such as Spanish or Portuguese would be advantageous.

Main functions may include some or all of the following:

• Occasional travel within the region and other regions as required.
• Undertakes special projects as appropriate and fulfils other duties as may reasonably be required by the company, in line with the incumbent’s skills, knowledge, abilities and personal development opportunities.
• Maintaining the company values and culture.