At a Glance
- Tasks: Lead product marketing efforts and create compelling campaigns to boost brand visibility.
- Company: Join a dynamic team at OPITO, a leader in the energy sector.
- Benefits: Enjoy competitive pay, career growth, and opportunities for travel.
- Other info: Collaborative environment with a focus on innovation and personal development.
- Why this job: Make an impact by shaping product messaging and driving market success.
- Qualifications: Experience in product marketing and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
As Product Marketing Manager reporting to the Director of Products and Services, you will be responsible for the marketing of OPITO’s Products & Services portfolio through the full product marketing lifecycle, and for leading outbound product marketing activities that strengthen OPITO’s product brand, increase product adoption, and support strategic and commercial objectives. The postholder will translate product and programme capability into clear value propositions and messaging; lead go-to-market planning for launches and updates; develop and deliver multi-channel campaigns; and enable internal and external stakeholders (e.g., training centres, partners, and internal teams) with the content, tools and insights required to position OPITO products effectively in the market.
Responsibilities
- Gather and analyse customer, competitor, and market insights to inform product strategy, positioning, and planning.
- Define value propositions and develop clear, compelling messaging and narratives tailored to target audiences and regions.
- Lead the planning and execution of product launches and integrated marketing campaigns across relevant channels.
- Create and maintain high-quality product marketing materials (e.g., web content, sales tools, case studies, campaigns).
- Work closely with internal teams and external stakeholders to align messaging, support product adoption, and deliver communications and training.
- Set KPIs, track product and campaign performance, and use insights to optimise marketing effectiveness and product uptake.
- Support strategies for market expansion, product growth, and lifecycle management, including enhancements and repositioning.
- Maintain marketing plans, trackers, and reporting; coordinate suppliers, meetings, and documentation to support delivery.
- Support wider business initiatives, uphold organisational values, and undertake additional responsibilities as required.
- Any other duties commensurate with the level of responsibility of this role.
Health & Safety / Quality Assurance
- Complying with relevant Company Health and Safety policies and procedures.
- Managing and maintaining controlled documents relating to Industry Standards.
- Ensuring all Standards related processes and procedures are complied with at all times.
- Contributing to the annual review of Standards ISO related processes and procedures.
Knowledge, Skills and Abilities – Essential vs Desirable
Essential
- Previous experience as a Product Marketing Manager, Brand Manager, or similar role.
- Demonstrated experience in market research and analysis.
- Proven track record of working collaboratively with Marketing, Product, and Business Development teams to influence product development and external messaging.
- Experience in stakeholder management, with the ability to secure buy-in and influence decisions.
- Strong track record of taking ownership and delivering measurable results.
Skills and Abilities
- Strong understanding of product marketing tactics, including integrated marketing campaigns.
- Strong analytical and quantitative skills, with the ability to use data and metrics to support decision-making and evaluate outcomes.
- Working knowledge of web analytics tools (e.g., Google Analytics, WebTrends).
- Excellent communication, presentation, and project management skills.
- High attention to detail.
Desirable
- Background in design and/or copywriting.
- Understanding of the Energy sector and/or training and competency environments.
- Relevant marketing and/or communications qualification (degree level or equivalent).
- Ability to speak additional languages such as Spanish or Portuguese would be advantageous.
General
- Occasional travel within the region and other regions as required.
- Undertakes special projects as appropriate and fulfils other duties as may reasonably be required by the company, in line with the incumbent’s skills, knowledge, abilities and personal development opportunities.
- Maintaining the company values and culture.
Product Marketing Manager employer: OPITO International
At OPITO, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Product Marketing Manager, you will benefit from comprehensive professional development opportunities, a supportive team environment, and the chance to make a meaningful impact in the energy sector. Our commitment to employee well-being and growth, combined with our strategic location, makes OPITO a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OPITO International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OPITO International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OPITO International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OPITO International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OPITO International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OPITO International:Show us that you’ve done your homework! In your application, briefly mention what you admire about OPITO International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OPITO International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OPITO International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OPITO International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
