Creative Campaigns Producer

Southampton Part-Time

The role incorporates both marketing/communications and development functions, allowing for expansive thinking about how we communicate with all those who want to engage with our programmes and projects – audiences, community participants, partners and supporters.

The CCP will take the lead on evolving an original and compelling public identity for OperaUpClose, reflecting and amplifying how we work with our stakeholders and communities both local and nationwide, not as passive recipients, but as collaborators and co-creators who enliven and deepen everything we do.

We’re interested in applications from individuals with specific experience in marketing, fundraising and campaigning, but if you think you could be the right person for this role, we’d love to hear from you, whatever career route you have taken. This is a position with training and professional development opportunities and room to grow.

Brand and awareness

Communicate the OperaUpClose brand, informed by our vision, mission and values -maintaining a strong and consistent visual identity and external profile
Maintain and build our reputation for outstanding artistic practice in the media (working in collaboration with external agencies where appropriate)
Devise and write effective, accurate copy that reflects OperaUpClose’s ethos and brand strategy
Develop the company’s knowledge of our audiences, supporters and engagement through data capture and web analytics, using the findings to drive our approach
Build strategic partnerships with other organisations and stakeholders to enhance and develop OperaUpClose’s mission and key values

Communications and sales

Generate innovative approaches to attracting new audiences to our work
Develop and implement creative and data-driven campaign plans for all of our productions, projects and creative engagement activities (working in collaboration with external agencies where appropriate)
Build strong and trusted relationships with venues and partner organisations, coordinating marketing campaigns and ensuring high standards in all communications
Develop comprehensive marketing packs and materials for distribution to venues and partners
Manage reciprocal marketing swaps with other relevant organisations
Distribute press stories, working with external PR teams and monitoring the company’s press profile

Content creation:

Manage and oversee the creation and sourcing of content for our communications channels, including newsletters, digital channels, social media and the company website, liaising with other staff where required
Co-ordinate the creation of production print and digital equivalents including posters, flyers and programmes, ensuring accurate crediting of contributors and funders, and sourcing quotes and commissioning additional written content where appropriate
Work with creative teams, external designers and other freelancers (eg photographers) where required to create and develop engaging assets including publicity images, production & rehearsal photography, video content (trailers, vox pops and behind the scenes footage), print artwork, and artwork for digital and print advertising

Development and fundraising

Work with the Artistic Director/CEO and wider team to develop and implement compelling campaigns to build paid membership and individual giving schemes
Identify and build positive relationships with potential funding sources including corporate sponsors and individual donors.
Assist in planning and publicising fundraising events, campaigns and activities to deepen our relationship with our supporters
Keep up to date with current individual giving and sponsorship trends and opportunities, integrating these into campaigns where appropriate
Administration and general responsibilities
Manage and maintain relevant databases including through Mailchimp and Donorfy
Contribute to the continuous improvement of the OperaUpClose’s work by analysing performance and feedback, making suggestions as appropriate and attending training
Collect and support the collation of data for key funder reports and quarterly reports to the Board of Trustees and Arts Council England
Actively contribute to regular team meetings, business reviews and planning processes; follow up on actions whenever required
Contribute to the activities of the organisation in whatever way necessary, to promote the interests of the organisation and achieve its business plan and strategic objectives
Assist and support colleagues whenever required, promoting our ethos and a flexible and inclusive work environment
Attend performances and events, acting as an advocate and ambassador for the organisation, consistently promoting OperaUpClose
Understanding of developing and implementing effective marketing, digital and communication strategies
Skills in digital content creation for use across multiple platforms
A strategic and creative mindset with excellent problem-solving skills
Excellent verbal and written communication skills
The ability to write clear and compelling copy
Experience of managing multiple projects and campaigns concurrently to meet deadlines, with a high level of organisational skills
The ability and confidence to build positive relationships with a range of external partners, supporters and other stakeholders
Familiarity with a range of audience analysis tools and the ability to interpret data to drive audience development
A highly motivated, proactive approach
A demonstrable passion for the arts

Desirable

Experience of working collaboratively as part of a small team
Knowledge and understanding of touring theatre models
Experience of successfully driving income generation through membership or syndicate schemes
Experience of developing and managing budgets
Experience of working with venue marketing teams and external agencies
Casual dress
Company pension
Sick pay
Work from home