WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com .
3214 - Director, AI Enablement - GCS
Role Summary and Impact
We are seeking a Director, AI Enablement to oversee enablement activities across a portfolio of client accounts within the Open Media Studio ecosystem. This role is ideal for someone who thrives in a hands-on environment, working closely with clients, agencies, and internal teams to drive adoption, engagement, and measurable value from WPP Media products. You will be responsible for ensuring that enablement plans are executed effectively, that client teams are trained and supported, and that feedback loops are established to continuously improve the client experience. You will work alongside regional and global enablement leaders to ensure your cluster’s enablement efforts align with WPP Media’s broader business objectives.
WHAT YOU WILL DO
- Client Enablement Oversight: Manage enablement programs for a portfolio of smaller client accounts within your cluster. Ensure clients are onboarded effectively, trained on OMS products (including Open Media Assistant/ Agent Hub and Open Intelligence), and supported through adoption phases. Partner with account teams to identify opportunities to expand product usage and deliver measurable business impact.
- Hands-On Enablement Delivery: Conduct product walkthroughs, demos, and training sessions tailored to client needs. Support change management initiatives to help client teams transition to OMS-enabled workflows. Provide practical guidance and best practices to drive day-to-day adoption.
- Collaboration & Liaison: Act as the primary enablement contact for your cluster, connecting clients with product, engineering, and data strategy teams. Gather and relay client feedback to inform product improvements and roadmap priorities. Coordinate with regional enablement peers to share learnings and ensure consistency across accounts.
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Director, AI Enablement - wppmedia employer: OpenTalent
At TwinStream, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our hybrid working model in Cheltenham allows for flexibility while providing ample opportunities for professional growth and development within the tech sector. With a focus on meaningful projects that support government organisations, employees can find purpose in their work while enjoying competitive benefits and a supportive team environment.
