Digital Growth & Distribution Lead
Direct e-commerce, CRM, SEO, OTAs and the evidence behind every decision
Role overview
Every Carpe Diem booking begins online. The Digital Growth & Distribution Lead owns the digital infrastructure that turns customer interest into profitable bookings: website conversion, CRM, SEO, analytics, OTA performance and new distribution opportunities.
You will be the commercial owner of every bookable digital journey, prioritising our own websites while managing OTAs and other partners deliberately as part of the wider channel mix.
This is a hands‑on role for someone who can move comfortably between commercial performance, customer journeys, platform relationships, product listings and technical detail.
Reports to: Marketing Director
Direct report: Distribution Assistant
Location: In person, London
Contract: Full-time, permanent
Salary: £42,000 per year + performance based bonuses
Core systems: Analytics and tagging platforms, CMS, CRM and email systems, Ventrata, reporting tools and OTA/partner portals
The person we’re looking for
- Commercially hungry. You care about profitable revenue and understand the difference between traffic, bookings, net revenue and contribution.
- Comfortable in the detail. Booking journeys, product data, analytics, APIs, reservation systems, listings and dashboards do not make you switch off.
- A sharp decision‑maker. You can act quickly with the available data, explain the commercial trade‑off and improve the evidence as you go.
- A channel operator and relationship-builder. You are equally comfortable reviewing a conversion funnel, solving a connectivity problem or negotiating an opportunity with an OTA partner.
- Customer‑focused. You understand that small points of friction—from unclear product information to a broken booking step—can cost the business meaningful revenue.
- A capable manager. You can set clear priorities for the Distribution Assistant, maintain high standards and build simple, repeatable processes.
- AI‑first. You use AI practically to analyse data, identify opportunities, improve workflows and move faster without compromising accuracy or judgment.
What you’ll bring
- Experience growing online sales through owned e-commerce, marketplaces, OTAs, ticketing platforms or another digitally bookable environment.
- Strong working knowledge of analytics, tag management, attribution, conversion‑rate optimisation, SEO and CRM automation.
- Experience improving websites, landing pages, product pages and online booking journeys.
- An understanding of customer segmentation, lifecycle communications and email performance.
- The ability to manage product and listing data and investigate connectivity or booking‑path issues with technical and operational teams.
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Digital Growth & Distribution Lead - Carpe Diem Rome employer: OpenTalent
At TwinStream, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our hybrid working model in Cheltenham allows for flexibility while providing ample opportunities for professional growth and development within the tech sector. With a focus on meaningful projects that support government organisations, employees can find purpose in their work while enjoying competitive benefits and a supportive team environment.
