Digital and Paid Social Manager - cirquedusoleil

*Le poste étant basé en Angleterre, la description de poste est disponible uniquement en anglais.* *As this position in based in England, the job description is available in English only.*

Digital and Paid Social Manager Sales & Marketing Full-Time Position

Department: Marketing-Touring Shows Location: London Reports to: Senior Marketing Manager

Scope of the Job

The Digital and Social Manager plays a critical role in achieving the business objectives of Cirque du Soleil's Marketing team by leading the digital marketing, social media, and content strategy across multiple markets and productions. This role is responsible for driving audience growth, brand engagement, and ticket sales by delivering integrated digital campaigns, compelling social content, and high-performing paid media initiatives throughout the customer journey—from awareness to conversion.

The ideal candidate combines strategic thinking with hands‑on execution, leveraging data, creativity, and emerging technologies to optimize marketing investments while building meaningful audience engagement across digital and social platforms. Working closely with internal teams, creative partners, media agencies, and platform partners, they ensure all digital and social initiatives align with business objectives and deliver measurable results.

Main Responsibilities

• Lead the development and execution of integrated digital marketing strategies across multiple international markets.
• Plan, launch, optimize and report on paid media campaigns across Google, Meta, TikTok, YouTube, Display, Programmatic and emerging platforms.
• Collaborate with media agencies to develop media strategies that maximize awareness, engagement, ticket sales and return on investment.
• Continuously optimize campaigns through audience segmentation, creative testing, bid strategies and budget allocation.
• Monitor campaign performance using KPIs including ROAS, CPA, CTR, conversion rate, revenue and customer acquisition.
• Analyze campaign and customer data to identify optimization opportunities and provide strategic recommendations.
• Develop dashboards and executive performance reports.
• Develop and execute social media strategies across Instagram, TikTok, Facebook, YouTube, LinkedIn and emerging platforms.
• Build and manage social content calendars aligned with marketing campaigns, premieres, partnerships and seasonal initiatives.
• Plan, brief and coordinate the production of engaging social-first content including Reels, TikTok videos, Stories, behind‑the‑scenes content, interviews and promotional assets.
• Ensure all content reflects Cirque du Soleil's brand voice while adapting messaging and creative for each platform.
• Identify content opportunities around performances, artists, partnerships and live events.