Reference 12178 Closing date 31/8/2026 Brand British Airways Career area Head Office Business area Operations, Planning & Strategy Contract type Permanent Full Time Location Waterside, British Airways Head Office, London
A career without limits
As the nation’s flag carrier, we take great pride in connecting Britain with the world and the world with Britain.
It’s something we’ve been doing for over 100 years, ever since we launched the world’s first international scheduled air service between London and Paris.
This originality has been in our blood since day one. It’s the spirit we share with the people that fly with us, our partners, and our colleagues.
So, whether you are a reassuring voice on the end of a phone, a smile at the door, under a wing keeping the turbines spinning or landing us gently in far-flung places, a job at British Airways is yours to make.
We know great things can happen when you’re inspired to think big and bring your ambition to work every day, which is why, at British Airways the sky is never the limit.
The role: Digital Analytics & Insights Analyst
How do you improve a digital experience used by millions of customers worldwide?
Join the Digital Performance Analytics team within Commercial Leisure Strategy, Planning & Analytics and help shape the future of BA.com and the British Airways app. From booking a flight to managing a trip, our digital platforms are a key part of every customer’s journey.
Curious about why customers behave the way they do? Love turning data into ideas that make a real difference? This could be the role for you!
Working with Product, Digital and Commercial teams, you’ll use customer, digital and commercial data to uncover opportunities, solve problems and influence decisions. Whether it’s understanding customer behaviour, improving a digital journey or testing a new idea, your insights will help create better experiences for our customers and better outcomes for the business.
What you’ll do:
- Improve customer journeys across BA.com and the British Airways app.
- Use data from analytics tools, customer research, surveys and session replays to uncover actionable insights.
- Support experimentation and A/B testing to help teams learn what works best.
- Turn business questions into clear analysis and practical recommendations.
- Spot opportunities to improve customer engagement, conversion and digital performance.
- Deliver insight, reporting and forecasting to support key business decisions.
- Bring data to life through engaging storytelling and stakeholder presentations.
- Leverage AI-driven tools to transform analytical processes, generate actionable insights and provide data-led recommendations.
What you’ll bring:
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Digital Analytics & Insights Analyst - British Airways employer: OpenTalent
At TwinStream, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our hybrid working model in Cheltenham allows for flexibility while providing ample opportunities for professional growth and development within the tech sector. With a focus on meaningful projects that support government organisations, employees can find purpose in their work while enjoying competitive benefits and a supportive team environment.
