Senior Marketing Specialist, EMEA
Senior Marketing Specialist, EMEA

Senior Marketing Specialist, EMEA

Temporary 50000 - 65000 ÂŁ / year (est.) Home office (partial)
OpenTable

At a Glance

  • Tasks: Create and manage exciting events for OpenTable across EMEA, engaging diners and restaurants.
  • Company: Join OpenTable, a leader in restaurant reservations with a passion for hospitality.
  • Benefits: Enjoy flexible work, mental health support, generous vacation, and professional development opportunities.
  • Why this job: Make a real impact in the dining scene while working with a dynamic global team.
  • Qualifications: 5+ years in event management, fluent in German, and a passion for restaurants.
  • Other info: Collaborative environment with strong focus on inclusion and career growth.

The predicted salary is between 50000 - 65000 ÂŁ per year.

Events Fixed Term Contract 12 Months

Location: London, UK (Hybrid, in office 2 days per week)

About OpenTable

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world‑class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

The position

We are seeking a fluent English & German speaking, hardworking and dedicated Senior Marketing Specialist to work on all aspects of and implement multi‑faceted events for OpenTable across our international markets with focus on EMEA. The ideal candidate has at least 5+ years experience working in industry‑facing B2B events, integrated B2C events, has a strong track record of crafting unforgettable experiences for the audience and can hit the ground running. This person should have a passion for the dining scene and get excited to craft and execute experiences that will get both restaurants and diners excited about OpenTable and its network, including customer dinners, partnership events, thought‑leadership series, trade shows, sponsorships and occasional diner facing events like chefs collabs, special experiences and food festivals.

People skills and passion for building relationships with our partners, suppliers, customers and internally within OpenTable are of paramount importance, along with a strong understanding of KPI and ROI metrics, results interpretation and presentation.

In this role, you will:

  • Report to and work closely with the Senior Marketing Manager, Events; you will also partner with our wider International Marketing team and various OpenTable departments (Sales, Design, Legal, Analytics, and Finance) to cultivate strong internal and external relationships.
  • Support in the creation of industry event experiences, content, marketing materials, branded giveaways and hospitality initiatives to solidify OpenTable’s role as a trusted and valued partner within the restaurant community.
  • Initiate and develop industry‑facing B2B events and integrated B2C events to increase brand awareness and create positive brand perception among restaurateurs and diners.
  • Develop scalable and creative tactics in generating sales leads from B2B events, create opportunities for in‑person engagement and relationship building.
  • Be prepared to roll your sleeves up for hands‑on execution work with event venues and agency/production companies in the run up to and during the events.

This role offers the opportunity to help drive a world‑class events marketing strategy for the world’s leading restaurant reservations provider within collaborative teams across EMEA markets.

Requirements

  • BA/BS degree required
  • 5+ years of event management experience
  • Full working proficiency in German language is a must – additional European languages e.g French/Italian is a bonus
  • A tenacious solution‑oriented self‑starter who can hit the ground running, take ownership and show initiative
  • Meticulous attention to detail and highly‑organised with the ability to identify roadblocks and troubleshoot efficiently and effectively
  • A passion for restaurants, ideally paired with knowledge and understanding of hospitality
  • Strong communication and collaborative relationship building skills as this role will interface regularly with diverse and cross‑functional internal and external stakeholders
  • Comfortable with a wide variety of technologies (LLMs) and software (SalesForce) and ability to learn quickly
  • Understanding of KPIs, comfort with data, numbers, budgets and focus on events leads and ROI measurement
  • Strong project management skills; results focused with superb execution and follow‑through – “no job is too small or too big” attitude
  • Experience exhibiting at trade shows
  • Ability to travel abroad, to run and attend industry/company events which can on occasion include weekends and evenings
  • A sense of humour, love of food and positive outlook to fit in with our strong performing team is a plus!

Benefits & perks

  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well‑being
  • Company‑paid therapy sessions through SpringHealth
  • Company‑paid subscription to Headspace
  • Annual company‑wide week off a year – the whole team fully recharges (and returns without a pile‑up of work!)
  • Paid parental leave
  • 5 weeks vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth
  • Leadership development
  • Access to thousands of on‑demand e‑learnings
  • Travel discounts
  • Employee Resource Groups
  • Private health & dental insurance
  • Income protection and life assurance
  • Employee Assistance Program – including 24/7 GP & free legal advice
  • Pension plan contributions
  • Discounted gym membership
  • Bike2Work
  • Season ticket loan
  • Social events & Thursday happy hours
  • Free office lunch 2 days per week

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications – via calls, Slack messages, or emails – outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we’re building a team as dynamic as the diners and restaurants we serve — and fostering a culture where everyone feels welcome to be themselves. If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

Senior Marketing Specialist, EMEA employer: OpenTable

OpenTable is an exceptional employer that prioritises employee well-being and growth, offering a hybrid work model in the vibrant city of London. With a strong focus on mental health, generous vacation policies, and opportunities for professional development, employees are empowered to thrive both personally and professionally. The collaborative and inclusive culture fosters creativity and innovation, making it an ideal place for passionate individuals to make a meaningful impact in the hospitality industry.
OpenTable

Contact Detail:

OpenTable Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Specialist, EMEA

✨Network Like a Pro

Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.

✨Show Off Your Skills

When you get the chance to chat with potential employers, make sure to highlight your event management experience and any creative tactics you've used to drive engagement. We want to see how you can bring your unique flair to the role!

✨Be Ready to Roll Up Your Sleeves

In this line of work, hands-on experience is key. Be prepared to discuss specific examples where you’ve taken initiative and tackled challenges head-on. Show us you’re not afraid to dive into the nitty-gritty!

✨Apply Through Our Website

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the OpenTable family.

We think you need these skills to ace Senior Marketing Specialist, EMEA

Event Management
B2B Marketing
B2C Marketing
Fluent in German
Communication Skills
Relationship Building
KPI Understanding
ROI Measurement
Project Management
Attention to Detail
Problem-Solving Skills
SalesForce Proficiency
Creative Tactics Development
Collaboration with Cross-Functional Teams
Hands-On Execution

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Specialist role. Highlight your experience in B2B and B2C events, and don’t forget to showcase your passion for the dining scene. We want to see how you can bring unforgettable experiences to life!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for OpenTable. Share specific examples of past events you've managed and how they made an impact. We love a good story!

Show Off Your People Skills: Since this role involves building relationships with various stakeholders, make sure to highlight your people skills. Whether it's through your CV or cover letter, let us know how you've successfully collaborated with teams and partners in the past.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at OpenTable!

How to prepare for a job interview at OpenTable

✨Know Your Stuff

Before the interview, dive deep into OpenTable's mission and values. Familiarise yourself with their recent events and marketing strategies, especially in the EMEA region. This will not only show your genuine interest but also help you tailor your answers to align with their goals.

✨Showcase Your Experience

Prepare specific examples from your past roles that highlight your event management skills, particularly in B2B and B2C contexts. Be ready to discuss how you've crafted memorable experiences and measured success through KPIs and ROI metrics.

✨Demonstrate Your People Skills

Since this role involves building relationships with various stakeholders, practice articulating how you've successfully collaborated with teams and partners in the past. Share anecdotes that showcase your communication skills and ability to work cross-functionally.

✨Be Ready for Hands-On Questions

Expect questions about your hands-on experience with event execution. Think of scenarios where you had to troubleshoot on the spot or manage logistics under pressure. Highlight your 'no job is too small or too big' attitude to demonstrate your commitment to getting things done.

Senior Marketing Specialist, EMEA
OpenTable

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