Shape How the World Discovers Hospitality with OpenTable Are you a strategic marketer who thrives at the intersection of high-impact brand media and performance growth? Do you want the agility, ownership, and speed of a tech startup, backed by the scale and resources of a global industry leader? With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. You'll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. We're looking for an experienced Senior Marketing Manager to lead upper-funnel brand media and help scale our growth across international markets. You'll take strategic ownership of international brand investment, shape channel strategies across Out-of-Home (OOH), Connected TV (CTV) and digital video, and play an important role in defining how we grow and reach diners internationally. Build systems, test new channels and move quickly, while having the backing of world-class data, resources and an established global brand. From building investment cases and managing agency relationships to designing lift studies and getting hands-on with execution, you'll have real ownership of the outcome. You'll bring together media agencies, regional market leads, performance marketing, creative partners and adtech engineering teams to make sure everyone is moving in the same direction. International Brand Media Strategy: Own the end-to-end strategy, channel selection and investment allocation for upper-funnel activity across key international markets, including OOH, CTV and digital video. Full-Funnel Growth: Connect brand media with performance channels, CRM, organic and social to create a seamless diner journey and maximise ROI.Advanced Brand Measurement: Move beyond last-click attribution by establishing frameworks for lift studies, brand tracking and econometrics to better understand and optimise the impact of international investment. Partner with creative and engineering teams to build campaign infrastructure and explore how AI-powered tooling can help us move faster across markets. Executive Leadership Alignment: Turn complex media and growth insights into clear strategies, business cases and roadmaps that help senior leaders make informed decisions. Test, Learn and Scale: Spot opportunities, test ideas quickly, learn from the results and scale what works.You bring proven experience in integrated, brand or growth marketing, ideally in-house within a consumer tech brand or high-growth international business. You've directly planned and executed campaigns across upper-funnel channels, such as OOH, CTV, linear TV or digital video, and understand how to measure their incremental impact. You understand how brand, paid digital, CRM, content and product growth work together, and you're equally comfortable thinking about the big picture and getting into the detail. You're genuinely excited by restaurants, hospitality and the unique energy of dining culture. 5 weeks paid vacationPrivate health & dental insuranceWork from (almost) anywhere for up to 20 days per yearFocus on mental health and well-being: Paid parental leaveTime off for your birthdayPaid volunteer timeFocus on your career growth: Development DollarsLeadership developmentAccess to thousands of on-demand e-learningsTravel DiscountsEmployee Resource GroupsIncome protection and life assuranceEmployee Assistance Program - including 24/7 GP & free legal advicePension plan contributionsDiscounted gym membershipBike2WorkSeason ticket loanSocial events & Thursday happy hoursFree lunch 2 days per weekThe best connections happen face-to-face, whether you're sitting down to dinner or having coffee with a coworker. That's why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility. Work Environment & FlexibilityAt OpenTable, we pride ourselves on fostering a global and dynamic work environment. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. Please reach out to your recruiter to request any accommodations.#LI-Hybrid
Senior Marketing & CRM Officer in London employer: OpenTable
OpenTable is an exceptional employer that prioritises employee well-being and professional growth, offering a hybrid work model that balances in-office collaboration with flexibility. With generous benefits such as company-paid therapy sessions, extensive vacation time, and a focus on mental health, employees are empowered to thrive both personally and professionally. The inclusive culture fosters a sense of belonging, making it an ideal place for those looking to make a meaningful impact in the hospitality industry.
