At a Glance
- Tasks: Lead innovative marketing strategies to drive B2B growth in the hospitality sector.
- Company: Join OpenTable, a leader in restaurant technology with a vibrant culture.
- Benefits: Enjoy 5 weeks vacation, health insurance, remote work options, and career development.
- Other info: Hybrid work model with a focus on collaboration and flexibility.
- Why this job: Make a real impact in the dining industry while working with cutting-edge marketing tools.
- Qualifications: 8+ years in B2B marketing with strong skills in content creation and data analysis.
The predicted salary is between 56250 - 68750 £ per year.
London, UK (Hybrid position, in office 2 days per week). With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
About the Job: We are seeking a strategic, highly autonomous Marketing Manager, International B2B, who loves building scalable systems, navigating open-ended briefs, and driving expansion across international B2B dining and hospitality markets. In this role, you will lead the end-to-end content strategy, execution, and optimisation of growth hacking projects, prospecting initiatives, and customer engagement campaigns.
Responsibilities:
- Design, build, and scale high-impact growth hacking systems and marketing campaigns to accelerate B2B customer acquisition and expansion across international markets.
- Plan and produce B2B content campaigns e.g. research, case studies, gated assets, that speak to restaurant and hospitality decision-makers and convert into qualified pipeline.
- Own and optimise the end-to-end content strategy, email and website creation, and lead gen campaigns to maximise audience engagement and pipeline conversion.
- Maintain robust end-to-end B2B lead tracking reporting and multi-channel attribution frameworks.
- Leverage AI tools and predictive analytics to enhance audience segmentation, campaign personalisation, and operational efficiency across marketing workflows.
Minimum Qualifications:
- 8+ years of relevant experience in growth marketing, lifecycle marketing, or performance marketing within a B2B environment.
- Demonstrated ability to connect the dots on multi-channel B2B attribution, full-funnel lead tracking, and campaign performance measurement.
- Experience producing B2B content with a clear line from content to lead generation.
- Strong understanding of full-funnel data, lead tracking, and attribution frameworks.
- Practical experience applying AI tools or automation to streamline marketing workflows.
- Hands-on experience building landing pages and web assets with strong knowledge of HTML, CSS and Wordpress.
- Proficiency in managing core B2B marketing systems, including Salesforce and Marketo.
- Strong writing/editing instincts, with experience briefing designers or working with content/SEO/brand teams.
- Hands-on experience implementing multi-touch attribution models.
- Experience evaluating and integrating emerging AI marketing technologies.
- Passion for restaurants, hospitality, and dining culture.
Benefits and Perks:
- 5 weeks paid vacation
- Private health & dental insurance
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being: Paid parental leave
- Time off for your birthday
- Paid volunteer time
- Focus on your career growth: Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Income protection and life assurance
- Employee Assistance Program - including 24/7 GP & free legal advice
- Pension plan contributions
- Discounted gym membership
- Bike2Work
- Season ticket loan
- Social events & Thursday happy hours
- Free lunch 2 days per week
The best connections happen face-to-face, whether you're sitting down to dinner or having coffee with a coworker. That's why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week—giving employees the best of both worlds: in-person collaboration and flexibility.
Work Environment & Flexibility: At OpenTable, we pride ourselves on fostering a global and dynamic work environment. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications outside of regular working hours.
We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
Head of Marketing b2b in London employer: OpenTable
OpenTable is an exceptional employer that prioritises employee well-being and professional growth, offering a hybrid work model that balances in-office collaboration with flexibility. With generous benefits such as company-paid therapy sessions, extensive vacation time, and a focus on mental health, employees are empowered to thrive both personally and professionally. The inclusive culture fosters a sense of belonging, making it an ideal place for those looking to make a meaningful impact in the hospitality industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing b2b in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OpenTable and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OpenTable are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OpenTable on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OpenTable. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing b2b in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OpenTable. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OpenTable:Show us that you’ve done your homework! In your application, briefly mention what you admire about OpenTable’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OpenTable
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OpenTable will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OpenTable, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
