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- Tasks: Lead a dynamic team in optimising marketing operations and analytics for a global brand.
- Company: Join OpenTable, a leader in restaurant technology with a passion for hospitality.
- Benefits: Enjoy remote work options, mental health support, generous vacation, and free lunches.
- Why this job: Make a real impact in a culture that values innovation and collaboration.
- Qualifications: 10+ years in Marketing Operations/Analytics; strong analytical skills and team leadership experience required.
- Other info: Flexible working hours to accommodate global teams and a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Director – Marketing Operations and Analytics
London
With millions of diners, 60,000 restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and our portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
OpenTable is seeking an analytical and entrepreneurial Director of Marketing Operations & Analytics. This highly cross-functional role will partner closely with Engineering and Analytics to advance measurement capabilities and attribution models, optimizing marketing spend and performance. You will play a pivotal role in shaping how OpenTable leverages first-party user data, building a comprehensive 360-degree view of our diners to inform lifecycle marketing, personalisation, segmentation, and full-funnel performance measurement.
In this role, you will:
Lead, coach, and develop a marketing operations and analytics team, fostering a culture of excellence, accountability, and continuous improvement.
Collaborate with Engineering to implement and maintain best-in-class measurement frameworks, tools, and technologies to optimize marketing investment and conversion.
Partner with channel owners and drive the development of the B2C MarTech stack, including CRM and measurement tools, ensuring integration and effective usage.
Partner with the central analytics team to deliver actionable insights and recommendations on marketing strategies, including driving thinking around Diner LTV.
Develop and refine multi-touch attribution models to accurately assign credit for traffic and conversions across diverse marketing channels and touchpoints.
Guide efficient capital allocation through testing, attribution modeling, and media mix modeling.
Collaborate with Data Engineering to unlock the value of first-party data in marketing efforts.
Champion a test-and-learn culture, supporting A/B testing, experimentation, and advanced analytics to improve marketing effectiveness.
Qualifications:
BA/BS degree, preferably in mathematics, marketing, analytics, or a related field.
10+ years of experience in Marketing Operations and/or Analytics, with a proven track record of team leadership.
Experience managing ESPs; marketing automation platforms such as Iterable or Braze; CDPs like Salesforce Marketing Cloud and Segment; testing platforms like Optimizely
Advanced proficiency in SQL and experience with analytics platforms and reporting tools.
Strong analytical and problem-solving skills with meticulous attention to detail.
Proven ability to work cross-functionally and communicate complex technical concepts to non-technical stakeholders.
Deep knowledge of ROI-driven paid media, customer LTV, multi-touch attribution, and incrementality testing.
Ability to balance high-level strategic thinking with hands-on execution.
Exceptional analytical and executive communication skills.
Benefits and Perks
Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
Company-paid therapy sessions through SpringHealth
Company-paid subscription to Headspace
Annual company-wide week off a year – the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Generous paid vacation + time off for your birthday
Focus on your career growth:
Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
Income protection and life assurance
Employee Assistance Program – including 24/7 GP & free legal advice
Pension plan contributions
Discounted gym membership
Bike2Work
Season ticket loan
Social events & Thursday happy hours
Free lunch 2 days per week
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications – via calls, Slack messages, or emails – outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we\’re building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.
If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
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Director - Marketing Operations and Analytics employer: OpenTable
Contact Detail:
OpenTable Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director - Marketing Operations and Analytics
✨Tip Number 1
Familiarise yourself with the latest trends in marketing operations and analytics. Understanding current technologies and methodologies, such as multi-touch attribution and customer lifetime value (LTV), will help you speak confidently about how you can contribute to OpenTable's goals.
✨Tip Number 2
Network with professionals in the marketing analytics field, especially those who have experience in the hospitality sector. Engaging with industry peers can provide insights into the role and may even lead to referrals within OpenTable.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully developed teams in the past. OpenTable values a culture of excellence and accountability, so showcasing your ability to foster a positive team environment will be crucial.
✨Tip Number 4
Be ready to demonstrate your analytical skills through real-world examples. Highlight specific projects where you've used data to drive marketing decisions, as this will resonate well with the expectations for the Director role at OpenTable.
We think you need these skills to ace Director - Marketing Operations and Analytics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations and analytics. Focus on your leadership roles and any specific achievements that demonstrate your ability to optimise marketing spend and performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and how your analytical skills can contribute to OpenTable's mission. Mention specific tools and methodologies you have used in previous roles that align with the job description.
Showcase Your Analytical Skills: Provide examples of how you've successfully implemented measurement frameworks or attribution models in past positions. Highlight your proficiency in SQL and any analytics platforms you've worked with, as these are crucial for the role.
Demonstrate Cross-Functional Collaboration: Illustrate your experience working with different teams, such as Engineering and Analytics. Use specific examples to show how you’ve communicated complex concepts to non-technical stakeholders, which is essential for this position.
How to prepare for a job interview at OpenTable
✨Showcase Your Analytical Skills
As a Director of Marketing Operations and Analytics, you'll need to demonstrate your strong analytical abilities. Prepare examples of how you've used data to drive marketing decisions in the past, particularly focusing on multi-touch attribution models and ROI-driven strategies.
✨Understand the Tech Stack
Familiarise yourself with the specific marketing technologies mentioned in the job description, such as Iterable, Braze, and Salesforce Marketing Cloud. Being able to discuss how these tools can be integrated and optimised will show your technical competence and readiness for the role.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various teams, including Engineering and Analytics. Be ready to discuss your experience in cross-functional collaboration and how you’ve effectively communicated complex concepts to non-technical stakeholders.
✨Emphasise Leadership Experience
With a focus on leading and developing a team, it's crucial to highlight your leadership style and past experiences. Share specific instances where you've fostered a culture of excellence and accountability within your teams, and how you plan to do the same at OpenTable.