At a Glance
- Tasks: Create and optimise lifecycle marketing programs across email and in-app messaging.
- Company: Join OpenTable, a leader in restaurant technology with a passion for hospitality.
- Benefits: Competitive hourly rate, hybrid work model, and a supportive team culture.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Make a real impact on customer engagement while working with innovative marketing tools.
- Qualifications: 2-5 years in lifecycle marketing and hands-on experience with Marketo and Pendo.
The predicted salary is between 38 - 42 £ per hour.
This is a temporary 6-month role.
Location: Toronto, Canada (Hybrid Position, in office 2 days per week)
With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.
Role Overview
We are seeking a Lifecycle Marketing Specialist to support the development, execution, and optimization of cross‑channel lifecycle marketing programs across email and in‑app messaging. This role will primarily own lifecycle execution and orchestration across Marketo and Pendo, helping create scalable customer journeys that drive activation, feature adoption, retention, expansion, and customer engagement throughout the lifecycle. The ideal candidate has hands‑on experience building lifecycle programs across both marketing automation and in‑app engagement platforms, with a strong operational and analytical mindset.
This position will partner closely with Marketing, RevOps, SFDC Operations, Product Marketing, and cross‑functional stakeholders to create coordinated customer experiences that improve engagement and business outcomes.
Responsibilities
- Lifecycle Strategy & Cross‑Channel Orchestration
- Build and manage cross‑channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys.
- Develop scalable customer journeys leveraging email and in‑app messaging across Marketo and Pendo.
- Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization.
- Create coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement tools.
- Identify opportunities to improve lifecycle engagement and conversion through multi‑channel orchestration and journey optimization.
- Support future lifecycle channel expansion opportunities including SMS and additional customer engagement platforms.
- Marketing Automation & Operations
- Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo.
- Build and manage in‑app messaging experiences, targeting, and customer engagement campaigns in Pendo.
- Validate audience logic, behavioral triggers, and lifecycle program structure to ensure campaigns are scalable and operationally sound.
- Partner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies needed to support lifecycle automation.
- Troubleshoot data flow and sync issues impacting campaign execution across systems such as SFDC, Marketo, Pendo, SendGrid, and other lifecycle tools.
- Support the evolution of scalable lifecycle infrastructure and automation best practices.
- Optimization & Growth
- Continuously audit and optimize lifecycle programs to improve activation, feature adoption, retention, and expansion outcomes.
- Support A/B testing strategies across messaging, timing, targeting, channel mix, and journey structure.
- Monitor lifecycle performance and identify opportunities to improve engagement, conversion, and customer progression throughout the funnel.
- Collaborate with RevOps to support existing reporting, expand reporting, performance visibility, and measurement frameworks.
- Help identify new lifecycle growth opportunities through customer behavior analysis and journey performance insights.
- Process Improvement & QA
- Improve campaign workflows, templates, and QA processes to reduce manual effort and increase speed‑to‑launch.
- Leverage AI tools and automation workflows to streamline campaign execution, QA, link validation, and campaign accuracy.
- Help standardize lifecycle documentation, program structures, and operational processes for scalability.
- Ensure campaigns meet brand, legal, compliance, and quality standards.
Qualifications
- 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement.
- Hands‑on experience with Marketo required.
- Experience working within Pendo or similar in‑app engagement/customer journey platforms required.
- Experience building automated nurture and lifecycle programs across multiple customer touchpoints.
- Familiarity with customer journey orchestration and cross‑channel engagement strategies.
- Familiarity with Salesforce (SFDC) and marketing operations workflows.
- Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys.
- Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion.
- Strong attention to detail and organizational skills.
- Comfortable collaborating cross‑functionally with Marketing, RevOps, Product Marketing, and Operations teams.
- Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus.
- Experience leveraging AI tools or automation workflows to improve marketing execution is a plus.
The expected range of compensation for this position based in Toronto, Canada, is $38-$42 CAD / hour. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.
Work Environment & Flexibility
At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.
Inclusion
We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we’re building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
Temporary Lifecycle Marketing Specialist (Hybrid) in London employer: OpenTable UK
OpenTable, as part of Booking Holdings, is an exceptional employer that fosters a culture of collaboration and growth, making it an ideal place for professionals seeking to make a meaningful impact in the global restaurant technology sector. With a focus on employee development, you will have access to numerous growth opportunities while working remotely, allowing for a flexible work-life balance. The company's commitment to innovation and standardization in accounting processes ensures that you will be at the forefront of industry advancements, all within a supportive and dynamic team environment.
StudySmarter Expert Advice🤫
We think this is how you could land Temporary Lifecycle Marketing Specialist (Hybrid) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
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We think you need these skills to ace Temporary Lifecycle Marketing Specialist (Hybrid) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at OpenTable UK from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at OpenTable UK specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at OpenTable UK
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at OpenTable UK, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show OpenTable UK you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure OpenTable UK that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for OpenTable UK, so think on your feet and don't hesitate to showcase your creativity!
