At a Glance
- Tasks: Lead innovative marketing strategies and drive customer engagement across digital and physical channels.
- Company: Established consumer business with a focus on growth and collaboration.
- Benefits: Competitive salary, hands-on role, and the chance to influence marketing direction.
- Other info: Join a dynamic team and work closely with senior leaders for career growth.
- Why this job: Make a real impact in a growing company and see your ideas come to life.
- Qualifications: 5+ years of marketing experience with a strong B2C background.
The predicted salary is between 56250 - 68750 £ per year.
We’re working with an established and growing consumer business to appoint an experienced Marketing Manager into a key position within its head office team.
About the Role
This is an opportunity for a commercially minded marketer who enjoys combining strategy with hands-on delivery. You’ll take ownership of the wider marketing approach, working closely with senior leadership and internal teams to drive customer acquisition, conversion, retention and long-term growth across both digital and physical channels. This isn’t a role where you’ll simply inherit a marketing calendar and manage campaigns. You’ll be expected to understand the commercial objectives of the business, build a clear marketing plan around them and make sure activity delivers measurable results.
The Role
You’ll take responsibility for developing and delivering an effective, KPI-led marketing strategy across multiple customer channels. Working alongside ecommerce, operational and senior leadership teams, you’ll be responsible for:
- Developing and delivering the overall marketing strategy and campaign calendar
- Translating commercial objectives into clear, measurable marketing plans
- Driving customer acquisition, conversion, retention and repeat business
- Overseeing activity across SEO, PPC/search, paid social, email, CRM and content
- Developing effective performance marketing strategies and monitoring ROI
- Using customer and performance data to identify new growth opportunities
- Developing CRM, retention and loyalty activity
- Ensuring a consistent brand and customer experience across digital and physical channels
- Supporting campaigns designed to increase both online conversion and physical customer footfall
- Working closely with ecommerce colleagues to ensure digital activity supports the wider commercial strategy
- Setting meaningful KPIs and regularly reporting performance to senior stakeholders
- Managing marketing budgets with a strong focus on commercial return
- Reviewing campaign performance and using findings to continuously improve future activity
- Working collaboratively across different areas of the business to ensure marketing activity is delivered effectively
Qualifications
Around 5+ years of relevant marketing experience. Experience at Marketing Manager, Senior Marketing Manager or a comparable level.
Required Skills
- A strong B2C, retail, ecommerce or consumer-focused background
- Good knowledge of SEO, PPC, paid social, email marketing and CRM
- Experience using analytics and performance data to inform marketing decisions
- A strong understanding of customer acquisition, conversion and retention
- Experience developing and reporting against marketing KPIs
- Strong commercial awareness and an understanding of marketing ROI
- Experience managing or influencing marketing budgets
- The confidence to present plans, results and recommendations to senior stakeholders
- Strong communication and cross-functional collaboration skills
- A proactive, self-starting approach
- A willingness to remain hands-on rather than simply delegating execution
- Experience working across both ecommerce and physical customer channels would be particularly valuable.
Preferred Skills
- Experience working across both ecommerce and physical customer channels
- Previous experience within a mature-audience, age-restricted, regulated or advertising-restricted consumer sector
The Opportunity
You’ll be joining an established business at an interesting stage of its growth, with genuine scope to influence how marketing is approached rather than simply executing an existing strategy. You’ll have regular exposure to senior decision-makers and the autonomy to introduce ideas, improve existing activity and build a structured, measurable marketing approach. This would suit somebody who enjoys being close to the commercial side of a business and wants to see the direct impact of their work. Candidates must be within a realistic daily commute of the South Yorkshire area and comfortable working from the company’s head office on a full-time basis. If you’re an experienced, commercially focused Marketing Manager looking for a position where you can genuinely influence the direction of an established consumer business, we’d be keen to hear from you.
Marketing Manager employer: OpenSourced Ltd Careers
As a GovTech company based in Edinburgh, we pride ourselves on being an excellent employer by offering a supportive hybrid work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through our generous training budgets and regular company meet-ups, ensuring that you are not only part of impactful work but also continuously developing your skills. With 30 days of holiday plus your birthday off, enhanced parental leave, and a focus on maintaining a modern codebase, we provide a rewarding workplace where your contributions directly support public services.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OpenSourced Ltd Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OpenSourced Ltd Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OpenSourced Ltd Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OpenSourced Ltd Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OpenSourced Ltd Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OpenSourced Ltd Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about OpenSourced Ltd Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OpenSourced Ltd Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OpenSourced Ltd Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OpenSourced Ltd Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
