We're working with an established and growing consumer business to appoint an experienced Marketing Manager into a key position within its head office team.
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.
About the Role
This is an opportunity for a commercially minded marketer who enjoys combining strategy with hands-on delivery. You'll take ownership of the wider marketing approach, working closely with senior leadership and internal teams to drive customer acquisition, conversion, retention and long-term growth across both digital and physical channels. This isn't a role where you'll simply inherit a marketing calendar and manage campaigns. You'll be expected to understand the commercial objectives of the business, build a clear marketing plan around them and make sure activity delivers measurable results.
The Role
You'll take responsibility for developing and delivering an effective, KPI-led marketing strategy across multiple customer channels. Working alongside ecommerce, operational and senior leadership teams, you'll be responsible for:
- Developing and delivering the overall marketing strategy and campaign calendar
- Translating commercial objectives into clear, measurable marketing plans
- Driving customer acquisition, conversion, retention and repeat business
- Overseeing activity across SEO, PPC/search, paid social, email, CRM and content
- Developing effective performance marketing strategies and monitoring ROI
- Using customer and performance data to identify new growth opportunities
- Developing CRM, retention and loyalty activity
- Ensuring a consistent brand and customer experience across digital and physical channels
- Supporting campaigns designed to increase both online conversion and physical customer footfall xgikmsk
- Working closely with ecommerce colleagues to ensure digital activity supports the wider commercial strategy
- Setting meaningful KPIs and regularly reporting performance to senior stakeholders
- Managing marketing budgets with a strong focus on commercial return
- Reviewing campaign performance and using findings to continuously improve future activity
- Working collaboratively across different areas of the business to ensure marketing activity is delivered effectively
Qualifications
- Around 5+ ...
Marketing Manager in Conisbrough employer: OpenSourced Ltd Careers
As a GovTech company based in Edinburgh, we pride ourselves on being an excellent employer by offering a supportive hybrid work environment that fosters collaboration and innovation. Our commitment to employee growth is evident through our generous training budgets and regular company meet-ups, ensuring that you are not only part of impactful work but also continuously developing your skills. With 30 days of holiday plus your birthday off, enhanced parental leave, and a focus on maintaining a modern codebase, we provide a rewarding workplace where your contributions directly support public services.
