At a Glance
- Tasks: Drive digital presence and sales support through innovative marketing strategies across various channels.
- Company: Join Opensignal, a global leader in network experience insights.
- Benefits: Competitive pay, flexible work-life balance, and professional development opportunities.
- Other info: Enjoy a diverse culture with regular events and community volunteering opportunities.
- Why this job: Make a real impact on brand visibility and business growth while collaborating with a global team.
- Qualifications: 5+ years in B2B SaaS demand generation and excellent copywriting skills required.
The predicted salary is between 56700 - 69300 £ per year.
How you will make an impact: The Demand Generation Manager is a strategic and hands-on role responsible for driving digital presence and sales support for our Europe, Middle East, and Africa regions. You will lead the development and execution of integrated marketing strategies across events, social, email, and content channels to enhance brand visibility, generate qualified leads, and support measurable business growth. You'll collaborate closely with Sales, Product, Customer Success, and leadership to build campaigns that truly move the needle. If you're passionate about storytelling, data-driven marketing, and helping a global brand grow, we’d love to meet you. This is an individual contributor role.
Primary Responsibilities:
- Events & Experiential Marketing: Plan and deliver virtual and in-person events, conferences, and sponsorships to build awareness and generate qualified leads. Manage logistics, content, and post-event follow-up to maximize impact.
- Regional Campaigns & Demand Generation: Build and run marketing programs that support committed events, accelerate deals, and directly support revenue targets.
- Analytics & Optimization: Track and report on KPIs, measure campaign effectiveness, and optimize initiatives based on performance data.
- Email Strategy & Execution: Write and program email marketing outreach to our targeted markets to drive brand awareness and lead generation.
- Cross-Functional Partnership: Work closely with Product, Sales, and Customer Success teams to align marketing initiatives with broader company goals.
Knowledge & Skill:
- Minimum of 5 years of B2B SaaS demand generation experience with a track record of executing events and campaigns for measurable pipeline and revenue growth.
- Minimum of 2 years of sales enablement and content marketing to technical audiences in a B2B or SaaS environment.
- Minimum of 2 years of recent hands-on experience using HubSpot, Google Analytics, and LinkedIn Campaign Manager.
- Proven track record of managing integrated marketing campaigns that deliver results.
- Excellent copywriting skills.
- Experience managing webinars, local events, and sales outreach programs.
- Highly organized, self-motivated, and capable of managing multiple projects in a fast-paced environment.
- Comfortable working across time zones with a global team.
Preferred
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience in the analytics, telecom, or technology industry.
About Us
Opensignal is the leading global provider of independent insight and data into network experience and market performance. Our user-centric approach allows communication providers to constantly improve their network and maximize commercial performance. Leading analysts, investors and financial institutions place a high value on our independent analysis, and we are regular contributors to their reports. Real network experience is our focus and ultimately that’s what influences customer choice. Our mission is to advance connectivity for all and here at Opensignal, the team is leading the industry in enabling operators to link their network experience and market performance in a way that has never been possible. With offices in London, Boston Victoria, British Columbia, and Warsaw, and employees around the world, we are a truly global organization. We are an equal-opportunity employer dedicated to building an inclusive and diverse workforce.
Benefits
We believe we are stronger when we not only celebrate our many differences, values, and voices but also include them in everyday practice. Having a diverse and inclusive culture is essential, which is why we offer a flexible approach to work-life balance, operating in a remote-hybrid way. We’ll help you get set up with the essentials you need to work from home or the office. We also offer an attractive range of additional benefits, including:
- Competitive compensation packages; including a long-term equity program.
- Comprehensive group benefits package.
- Company sponsored retirement savings plan.
- Professional development opportunities: education reimbursement, learning allowance, company-sponsored workshops, and more!
- Generous holiday allowance, sick leave, parental leave, flexibility including Summer Fridays, and the opportunity to work from abroad.
- Charity matching and time off for community volunteering.
- Regular virtual and in-person events and socials.
Demand Generation Manager in London employer: Opensignal
Opensignal is an excellent employer for those looking to make a meaningful impact in the tech industry. With a focus on professional development and a flexible working environment, employees are encouraged to grow their skills while contributing to innovative data solutions in the vibrant city of London. The company's commitment to competitive compensation and a collaborative work culture makes it an attractive place for passionate individuals seeking rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Opensignal and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Opensignal are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Opensignal on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Opensignal. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Opensignal. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Opensignal:Show us that you’ve done your homework! In your application, briefly mention what you admire about Opensignal’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Opensignal
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Opensignal will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Opensignal, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
