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For Companies At a Glance
- Tasks: Lead global marketing strategy and execution for a cutting-edge fintech company.
- Company: Join OpenFX, a fast-growing fintech transforming cross-border payments.
- Benefits: Competitive salary, equity, and a collaborative work culture focused on growth.
- Other info: Diverse and inclusive workplace committed to personal and professional development.
- Why this job: Make a significant impact on global financial infrastructure in a dynamic startup environment.
- Qualifications: 10+ years in fintech marketing with expertise in brand and demand generation.
The predicted salary is between 80000 - 100000 £ per year.
OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems. We are building the infrastructure that will power the next generation of cross-border payment systems for institutions. The team's execution has been exceptional, and we're scaling at a remarkable pace. Our stellar early team comes with experience in companies like J.P. Morgan, Goldman Sachs, FalconX, Paypal, Affirm, Polygon, Kraken, Nium & others. We’re backed by Accel, Lightspeed, NfX, and other top-tier investors.
Role Overview
We are seeking an exceptional Head of Marketing to lead OpenFX’s global marketing strategy and execution. This role owns the brand narrative, demand generation engine, product marketing, and industry presence that will position OpenFX as the leading institutional FX and cross-border payments platform worldwide. The ideal candidate is both strategic and execution-oriented — comfortable building scalable systems for awareness, acquisition, and lifecycle engagement in a fast-moving fintech.
Key Responsibilities
- Brand & Market Leadership
- Establish OpenFX as the most trusted and recognizable brand in institutional FX and cross-border payments.
- Develop and execute a global brand strategy across thought leadership, research, and media channels.
- Build a strong executive voice through articles, reports, awards, and partnerships that highlight OpenFX’s role in transforming institutional liquidity.
- Grow engagement across owned and earned channels, driving measurable increases in reach and brand recall.
- Demand Generation & Growth Marketing
- Build a high-performance inbound engine that drives qualified enterprise leads and pipeline contribution across regions.
- Develop and manage multi-channel campaigns that span content, digital, and event marketing.
- Maintain effective ROAS and marketing budget that shows measurable results.
- Partner with Sales and Product teams to refine targeting, messaging, and nurture workflows to maximize conversion.
- Product & Content Marketing
- Lead marketing strategy for new products, currency pairs, and platform features.
- Develop positioning, messaging, and collateral that communicate OpenFX’s unique value to institutional clients.
- Lead the development of sales enablement materials that close institutional fintech deals.
- Deliver a cohesive enablement suite — from case studies to sales playbooks — that improves conversion and sales efficiency.
- Translate product innovation into compelling narratives for customers, partners, and media.
- Events & Industry Presence
- Establish OpenFX as a key player in global fintech, payments, and crypto events.
- Design and execute high-impact activations, including sponsorships, panels, and executive speaking engagements.
- Build an event performance framework for lead capture, attribution, and ROI analysis.
- Ensure marketing activities reinforce OpenFX’s credibility and generate qualified institutional interest.
- Operate in a player/coach role, leading a multidisciplinary marketing team spanning content, growth, and product marketing.
- Manage strategic agency relationships and ensure alignment with OpenFX’s brand and growth objectives.
- Foster a performance-driven, data-informed culture that values creativity, precision, and speed of execution.
What we are looking for
Must-haves
- 10+ years of experience leading marketing in fintech, payments, or enterprise B2B technology, and a strong understanding of stablecoins and crypto.
- Proven ability to scale brand and demand generation for institutional audiences.
- Exceptional communication, storytelling, and executive presence.
- Experience managing multi-channel campaigns and event strategies globally.
- Expertise in HubSpot, attribution modeling, SEO/SEM, and marketing automation & measurement.
- Strong operational discipline with comfort navigating analytics, CRM, and funnel metrics.
What helps you stand out
- Deep understanding of the institutional FX, payments, or liquidity landscape.
- Experience in high-growth or startup environments, scaling from early to growth stage.
- A track record of thought leadership in financial services or fintech.
- Comfort operating in fast-paced, ambiguous settings with a data-driven approach to decision-making.
What We Offer
- Competitive salary and benefits package.
- Equity in a rapidly growing company.
- Opportunity to work in a fast-paced startup at the forefront of fintech innovation.
- Opportunity to make a significant impact on global financial infrastructure.
- Collaborative work culture with emphasis on personal and professional growth.
We are committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Head of Marketing employer: OpenFX
Contact Detail:
OpenFX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fintech space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in marketing and fintech. Whether it’s writing articles, sharing insights on social media, or even starting a blog, let your voice be heard. This not only builds your personal brand but also attracts attention from companies like OpenFX.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s mission and values. Understand their products and market position. When you can speak their language and align your experience with their goals, you’ll stand out as a candidate who truly gets what they’re about.
✨Tip Number 4
Don’t just apply anywhere; apply through our website! It shows you’re genuinely interested in the role and helps us see your application faster. Tailor your approach for each position, highlighting how your skills can help OpenFX achieve its ambitious goals.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in fintech and how it aligns with OpenFX's mission. We want to see how you can contribute to our brand narrative and demand generation!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven growth or improved brand awareness in previous roles. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can bring creativity and passion to the team. Share your unique perspective on marketing in the fintech space!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at OpenFX
✨Know Your Fintech Stuff
Make sure you brush up on the latest trends in fintech, especially around cross-border payments and stablecoins. Being able to discuss these topics confidently will show that you're not just familiar with the industry but also passionate about it.
✨Showcase Your Strategic Mindset
Prepare examples of how you've developed and executed successful marketing strategies in previous roles. Highlight your experience with multi-channel campaigns and how they drove demand generation, as this is crucial for the Head of Marketing position.
✨Demonstrate Your Leadership Skills
Be ready to talk about your experience leading teams and managing agency relationships. Share specific instances where you fostered a performance-driven culture and how you navigated challenges in a fast-paced environment.
✨Engage with Their Brand Narrative
Research OpenFX’s brand and current market positioning. Think about how you can contribute to their narrative and what unique insights you can bring to enhance their visibility and credibility in the fintech space.