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- Tasks: Engage startups across EMEA, translating global marketing strategies into impactful local programmes.
- Company: Join OpenAI, a leader in AI innovation dedicated to benefiting humanity.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Shape the future of AI by connecting with founders and driving real change.
- Qualifications: 5-7+ years in startup or field marketing, with a strong understanding of the EMEA ecosystem.
- Other info: Dynamic role with travel opportunities and a chance to influence the startup community.
The predicted salary is between 36000 - 60000 £ per year.
You will work with OpenAI to engage startups across the EMEA region, translating global startup marketing priorities into locally relevant programs that drive adoption, pipeline support, and ecosystem strength. This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA.
About OpenAI
OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI’s platform.
About the Team
The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI’s platform through field programs, events, content, community initiatives, and ecosystem partnerships. In EMEA, this work is integrated with regional GTM efforts and delivered in partnership with Sales, Partnerships, Developer Experience, Product, and Comms, while remaining aligned with global startup strategy and messaging.
What You’ll Do
- Startup GTM & Field Execution
Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams. Translate GTM priorities into programs that drive adoption and measurable business outcomes. Balance strategic planning with hands-on execution, context-switching effectively as priorities evolve. Act as a key partner to the regional startup team. - Programs, Events & Scalable Platforms
Build and evolve OpenAI’s external startup programs as core engagement channels, owning the value proposition and end-to-end founder experience. Plan and execute high-impact startup and investor-focused events across EMEA, including owned events and priority third-party ecosystem moments. Design scalable, repeatable program formats and playbooks that can be reused across markets. Ensure programs and activations deliver clear business and ecosystem outcomes, not just visibility. - Community, Ecosystem & Distribution
Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA. Partner with ecosystem leaders to build early relationships with high-potential founders. Identify and launch new distribution channels to reach builders with differentiated, useful content beyond traditional marketing surfaces. Surface ecosystem insights and opportunities back to internal teams. - Co-Marketing, Social & Amplification
Collaborate with ecosystem and technology partners on co-marketing initiatives, joint events, and shared programs. Work with Comms to amplify OpenAI’s startup presence and success stories through media, events, and ecosystem moments. Partner with startups, founders, and customer marketing to co-create and scale social content that drives authentic, peer-to-peer reach. - Content, Narrative & Product Translation
Develop and localise startup-focused content, including case studies, guides, playbooks, and ecosystem resources. Translate API and platform launches into startup-relevant narratives and practical guidance with Product and Solutions teams. Build systems and processes that allow startup marketing output to scale without sacrificing quality. - Insights & AI-Native Ways of Working
Gather insights from founders and partners and turn them into actionable feedback for Product, GTM, Sales, and Partnerships teams. Use OpenAI’s tools and AI-enabled workflows to scale your own impact and amplify output across planning, execution, and reporting. Act as a role model for AI-powered marketing execution within the EMEA team.
Who You Are
5–7+ years of experience in startup marketing, field marketing, ecosystem marketing, or community-led roles, ideally in tech or high-growth environments. Equally comfortable setting strategy and executing hands-on, with the ability to context-switch effectively between the two. Strong systems thinker with experience building scalable programs, frameworks, or platforms that can be reused across markets. Deep familiarity with the EMEA startup ecosystem, including founders, investors, accelerators, and key industry events. Proven experience owning and executing field programs tied to GTM goals, pipeline support, or deal acceleration. AI- and tech-savvy, with a track record of using modern tools to scale output and impact. Strong storyteller with experience creating and localising content across multiple formats. Comfortable operating cross-functionally with GTM, Product, Partnerships, Developer Experience, and Comms teams. Highly organised, proactive, and effective in fast-moving, evolving environments. Experience working with global teams and deploying centrally owned programs. Based in EU (London preferred), with willingness to travel regionally for events as needed. Additional language skills (French or German) a bonus.
Why Join OpenAI
This role offers a unique opportunity to shape how startups across EMEA engage with OpenAI at a pivotal moment for AI adoption. You will work directly with founders, investors, and ecosystem leaders, influence real GTM outcomes, and help position OpenAI as a trusted, long-term partner to the startup community across the region.
About OpenAI
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
Startup & Field Marketing Manager - EMEA employer: OpenAI
Contact Detail:
OpenAI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Startup & Field Marketing Manager - EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the startup scene. Attend events, join online communities, and don’t be shy about reaching out to founders and VCs. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes. This is your chance to demonstrate how you can drive adoption and create impactful marketing strategies, just like you would in the role.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out directly to companies you admire, like OpenAI, and express your interest. Share ideas on how you could contribute to their startup marketing efforts—this shows initiative and passion!
✨Tip Number 4
Leverage social media! Use platforms like LinkedIn to share insights about the startup ecosystem and engage with relevant content. This not only builds your personal brand but also positions you as a knowledgeable player in the field, making you more attractive to potential employers.
We think you need these skills to ace Startup & Field Marketing Manager - EMEA
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Startup & Field Marketing Manager role. Highlight your experience in startup marketing and how it aligns with our mission at OpenAI. We want to see how you can translate global strategies into local successes!
Showcase Your Impact: When detailing your past roles, focus on measurable outcomes. Did you drive adoption or increase pipeline support? Use numbers and specific examples to illustrate your achievements. We love seeing how you've made a difference in previous positions!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know what makes you tick. Share your passion for startups and AI, and how you envision contributing to our community at OpenAI.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at OpenAI
✨Know Your Stuff
Before the interview, dive deep into OpenAI's mission and how it relates to startups in the EMEA region. Familiarise yourself with their products and think about how you can translate global marketing strategies into localised programmes that resonate with founders and builders.
✨Showcase Your Experience
Be ready to discuss your past experiences in startup marketing and field execution. Prepare specific examples of how you've successfully driven adoption and measurable outcomes in previous roles. This will demonstrate your ability to balance strategic planning with hands-on execution.
✨Build Connections
Highlight your familiarity with the EMEA startup ecosystem during the interview. Talk about your relationships with founders, VCs, and accelerators, and how you can leverage these connections to enhance OpenAI’s community engagement and ecosystem strength.
✨Be a Storyteller
Since this role involves creating and localising content, practice articulating your ideas clearly and engagingly. Think about how you can translate complex AI concepts into relatable narratives for startups, showcasing your storytelling skills and understanding of the audience.
