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- Tasks: Lead startup marketing strategies and engage with founders across EMEA.
- Company: Join OpenAI, a pioneering AI research company shaping the future.
- Benefits: Competitive salary, flexible work environment, and opportunities for growth.
- Why this job: Make a real impact in the startup ecosystem while working with cutting-edge AI technology.
- Qualifications: 5-7 years in startup or field marketing, with strong community engagement skills.
- Other info: Dynamic role with travel opportunities and a chance to influence AI adoption.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.
About OpenAI
OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI's platform. Supporting this ecosystem credibly, responsibly, and at scale is a core priority for OpenAI.
About the Team
The Marketing team contributes directly to our mission of responsible and widespread AI adoption. The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI's platform through field programs, events, content, community initiatives, and ecosystem partnerships.
About the Role
This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA. You will own the regional execution of OpenAI's startup field marketing strategy—translating global priorities into high-impact, locally relevant programs that drive startup adoption, pipeline support, and long-term ecosystem strength.
What You'll Do
- Startup GTM & Field Execution: Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams. Translate GTM priorities into programs that drive adoption and measurable business outcomes.
- Programs, Events & Scalable Platforms: Build and evolve OpenAI's external startup programs as core engagement channels. Plan and execute high-impact startup and investor-focused events across EMEA.
- Community, Ecosystem & Distribution: Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA.
- Co-Marketing, Social & Amplification: Collaborate with ecosystem and technology partners on co-marketing initiatives, joint events, and shared programs.
- Content, Narrative & Product Translation: Develop and localise startup-focused content, including case studies, guides, playbooks, and ecosystem resources.
- Insights & AI-Native Ways of Working: Gather insights from founders and partners and turn them into actionable feedback for internal teams.
Who You Are
- 5-7+ years of experience in startup marketing, field marketing, ecosystem marketing, or community-led roles, ideally in tech or high-growth environments.
- Equally comfortable setting strategy and executing hands-on, with the ability to context-switch effectively between the two.
- Strong systems thinker with experience building scalable programs, frameworks, or platforms.
- Deep familiarity with the EMEA startup ecosystem, including founders, investors, accelerators, and key industry events.
- Proven experience owning and executing field programs tied to GTM goals, pipeline support, or deal acceleration.
- AI- and tech-savvy, with a track record of using modern tools to scale output and impact.
- Strong storyteller with experience creating and localising content across multiple formats.
- Comfortable operating cross-functionally with various teams.
- Highly organised, proactive, and effective in fast-moving, evolving environments.
- Based in EU (London preferred), with willingness to travel regionally for events as needed.
Why Join OpenAI
This role offers a unique opportunity to shape how startups across EMEA engage with OpenAI at a pivotal moment for AI adoption. You will work directly with founders, investors, and ecosystem leaders, influence real GTM outcomes, and help position OpenAI as a trusted partner to the startup community across the region.
Startup & Field Marketing Manager - EMEA in London employer: OpenAI
Contact Detail:
OpenAI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Startup & Field Marketing Manager - EMEA in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the startup scene. Attend events, join online communities, and don’t be shy about reaching out to founders and investors on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for AI and startups! When you get the chance to chat with someone from OpenAI or at an event, share your ideas and enthusiasm. Let them know how you can contribute to their mission. Authenticity goes a long way!
✨Tip Number 3
Be ready to demonstrate your skills! If you land an interview, prepare to discuss specific projects you've worked on. Bring examples of how you've driven marketing strategies or built community engagement. Show us what you can do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team. Don’t miss out on this opportunity—get your application in today!
We think you need these skills to ace Startup & Field Marketing Manager - EMEA in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Startup & Field Marketing Manager role. Highlight your experience in startup marketing and how it aligns with OpenAI's mission. We want to see how you can contribute to our goals!
Showcase Your Impact: When detailing your past roles, focus on the measurable outcomes you've achieved. Use numbers and specific examples to illustrate how you've driven adoption or supported pipeline generation. This will help us understand the value you can bring to our team.
Be Authentic: Let your personality shine through in your application. We appreciate candidates who are genuine and passionate about AI and startups. Share your story and what excites you about this opportunity at OpenAI!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. This helps us keep track of applications and ensures you’re considered for the role. We can't wait to see what you bring to the table!
How to prepare for a job interview at OpenAI
✨Know Your Stuff
Before the interview, dive deep into OpenAI's mission and the startup ecosystem in EMEA. Familiarise yourself with recent projects, partnerships, and events that OpenAI has been involved in. This will not only show your genuine interest but also help you connect your experience to their goals.
✨Showcase Your Flexibility
This role requires a balance between strategic thinking and hands-on execution. Be prepared to discuss examples from your past where you've successfully switched between these two modes. Highlight specific instances where your adaptability led to successful outcomes in fast-paced environments.
✨Build Relationships
Since this position involves engaging with founders, investors, and ecosystem partners, come ready with ideas on how to foster these relationships. Share your experiences in building networks and how you’ve leveraged them for successful marketing initiatives in the past.
✨Be a Storyteller
As a marketing manager, storytelling is key. Prepare to discuss how you've created compelling narratives around products or initiatives. Bring examples of content you've developed that resonated with audiences, especially in the tech or startup space, to demonstrate your ability to communicate effectively.
