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- Tasks: Lead startup marketing strategies and engage with founders across EMEA.
- Company: Join OpenAI, a pioneering AI research company on a mission for humanity.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Shape the future of AI while collaborating with innovative startups and ecosystem leaders.
- Qualifications: 5-7 years in startup or field marketing, with strong strategic and execution skills.
- Other info: Dynamic role with travel opportunities and a chance to influence AI adoption.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About OpenAI
OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI’s platform. Supporting this ecosystem—credibly, responsibly, and at scale—is a core priority for OpenAI.
About the Team
The Marketing team contributes directly to our mission of responsible and widespread AI adoption. The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI’s platform through field programs, events, content, community initiatives, and ecosystem partnerships.
About the Role
This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA. You will own the regional execution of OpenAI’s startup field marketing strategy—translating global priorities into high-impact, locally relevant programs that drive startup adoption, pipeline support, and long-term ecosystem strength.
What You’ll Do
- Startup GTM & Field Execution
- Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams.
- Translate GTM priorities into programs that drive adoption and measurable business outcomes.
- Balance strategic planning with hands-on execution, context-switching effectively as priorities evolve.
- Act as a key partner to the regional startup team.
- Programs, Events & Scalable Platforms
- Build and evolve OpenAI’s external startup programs as core engagement channels.
- Plan and execute high-impact startup and investor-focused events across EMEA.
- Design scalable, repeatable program formats and playbooks that can be reused across markets.
- Ensure programs and activations deliver clear business and ecosystem outcomes.
- Community, Ecosystem & Distribution
- Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA.
- Partner with ecosystem leaders to build early relationships with high-potential founders.
- Identify and launch new distribution channels to reach builders with differentiated, useful content.
- Surface ecosystem insights and opportunities back to internal teams.
- Co-Marketing, Social & Amplification
- Collaborate with ecosystem and technology partners on co-marketing initiatives.
- Work with Communications to amplify OpenAI’s startup presence and success stories.
- Partner with startups, founders, and customer marketing to co-create and scale social content.
- Content, Narrative & Product Translation
- Develop and localise startup-focused content, including case studies, guides, playbooks, and ecosystem resources.
- Translate API and platform launches into startup-relevant narratives.
- Build systems and processes that allow startup marketing output to scale without sacrificing quality.
- Insights & AI-Native Ways of Working
- Gather insights from founders and partners and turn them into actionable feedback.
- Use OpenAI’s tools and AI-enabled workflows to scale your own impact.
- Act as a role model for AI-powered marketing execution within the EMEA team.
Who You Are
- 5–7+ years of experience in startup marketing, field marketing, ecosystem marketing, or community-led roles.
- Equally comfortable setting strategy and executing hands-on.
- Strong systems thinker with experience building scalable programs.
- Deep familiarity with the EMEA startup ecosystem.
- Proven experience owning and executing field programs tied to GTM goals.
- AI- and tech-savvy, with a track record of using modern tools.
- Strong storyteller with experience creating and localising content.
- Comfortable operating cross-functionally with various teams.
- Highly organised, proactive, and effective in fast-moving environments.
- Based in EU (London preferred), with willingness to travel regionally for events.
- Additional language skills (French or German) a bonus.
Why Join OpenAI
This role offers a unique opportunity to shape how startups across EMEA engage with OpenAI at a pivotal moment for AI adoption. You will work directly with founders, investors, and ecosystem leaders, influence real GTM outcomes, and help position OpenAI as a trusted partner to the startup community across the region.
Startup & Field Marketing Manager - EMEA in City of London employer: OpenAI
Contact Detail:
OpenAI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Startup & Field Marketing Manager - EMEA in City of London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the startup scene. Attend events, join online communities, and don’t be shy about reaching out to founders and investors on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Tip Number 2
Show your passion for AI and startups! When you get the chance to chat with someone from OpenAI or any other company, make sure to express your enthusiasm for their mission. Share your ideas on how you can contribute to their goals—this will set you apart from the crowd.
✨Tip Number 3
Be ready to demonstrate your skills! Whether it’s through a presentation, a case study, or even a casual conversation, be prepared to showcase what you can bring to the table. Think of it as your personal pitch—make it engaging and relevant to the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative to apply directly. It shows you're serious about joining us at OpenAI. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Startup & Field Marketing Manager - EMEA in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Startup & Field Marketing Manager role. Highlight your experience in startup marketing and how it aligns with OpenAI's mission. We want to see how you can contribute to our goals!
Showcase Your Impact: When detailing your past roles, focus on the measurable outcomes of your work. Did you drive adoption or pipeline support? Use numbers and examples to illustrate your success. We love seeing how you've made a difference!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to know who you are beyond your professional achievements. Share your passion for AI and startups—this is your chance to stand out!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role there!
How to prepare for a job interview at OpenAI
✨Know Your Stuff
Before the interview, dive deep into OpenAI's mission and the specific role of a Startup & Field Marketing Manager. Familiarise yourself with their products and how they impact startups in EMEA. This will help you speak confidently about how your experience aligns with their goals.
✨Showcase Your Flexibility
This role requires someone who can switch between strategy and execution seamlessly. Prepare examples from your past where you've successfully balanced long-term planning with hands-on tasks. Highlight your adaptability to fast-paced environments, as this is crucial for success.
✨Build Connections
Since relationship-building is key, think of ways to demonstrate your networking skills. Share stories of how you've engaged with founders, investors, or ecosystem partners in the past. This will show that you understand the importance of community in driving startup success.
✨Be Data-Driven
OpenAI values measurable outcomes, so come prepared with metrics from your previous roles. Discuss how you've used data to inform marketing strategies or measure the success of events. This will illustrate your ability to drive results and support pipeline generation effectively.
