Senior SEO Freelancer in Manchester

Role Purpose

We are seeking a high-caliber SEO Partner-level freelancer to support with the organic strategy for a leading international travel brand. This is a senior leadership position responsible for translating a high-level search vision into actionable, best-in-class strategies that work across traditional search and AI-driven environments.

Client & Context

The client is a major international travel business with a unique model powered by over 1,600 travel consultants.

The Challenge

• Rapidly shifting search landscapes due to AI dominance and the need to consolidate premium leisure offerings onto a single authoritative domain.

The Opportunity

• Leveraging a massive internal network of experts to drive an E‑E‑A‑T strategy that leapfrogs generic competitors.

Core Responsibilities

• Strategic Integration: Lead the integrated SEO and Generative Engine Optimisation (GEO) strategy, ensuring the brand remains visible in AI snapshots and LLM environments like ChatGPT and Google AI Overviews.
• Client Stewardship: Act as the primary strategic advisor for senior stakeholders, simplifying complex technical shifts into clear, commercial narratives.
• Quality Assurance: Take a hands‑on approach to ensure that strategic thinking is accurately reflected in every technical implementation and content piece.
• Workstream Management: Oversight of four interconnected workstreams: Technical Foundations, Content Strategy, Authority Building, and AI‑led Reporting.

Immediate 12‑Month Roadmap

• Phase 1 (Foundations): Technical audits, Core Web Vitals optimisation, and establishing SEO tracking infrastructure.
• Phase 2 (Activation): Delivering SEO training to the 1,600+ consultants and launching a push of 100+ optimised content pieces.
• Phase 3 (Future‑Proofing): Optimising FAQs for AI search features and introducing semantic markup.
• Phase 4 (Expansion): Scaling top‑performing content for international rollout.

Candidate Requirements

• Experience: 6‑8+ years of organic search experience with a proven track record in the travel sector or a comparable high‑volume vertical.
• Technical & GEO Proficiency: Deep expertise in technical SEO, content strategy, and digital PR, with early adoption of GEO and AI-driven platforms.
• Commercial Mindset: Ability to manage SEO financial reporting and link search performance directly to revenue growth (forecasting a £2.5M revenue uplift for this client).
• Communication: Mastery of storytelling—translating technical data into compelling insights for non‑technical stakeholders.
• Ways of Working: Agency Values: We expect a \”Smarter, Faster, Better\” approach—embracing the next generation of search while adapting quickly to market shifts.
• Engagement: Ongoing retainer-based contract.

Collaboration

Working directly with internal Copy Partners, Senior Client Partners, and the client\’s Head of Growth.

About Open Partners

Open Partners was founded in 2017 to be The Agency of Next. Designed to be constantly focused on the future, we think ahead for our clients, quickly pivoting them to new areas of opportunity as they arise. Delivering marketing transformations for over 50 clients, Open Partners’ integrated Media, Data and Creative capabilities drive more accountable and effective returns for international performance advertisers. We strive to always be smarter, faster, and better—all the while upholding the very highest standards of commercial and operational integrity.

#J-18808-Ljbffr