Manager, Outbound Growth Operations

The Manager, Outbound Growth Operations owns the day‑to‑day operational and analytical backbone of OPEN Health’s outbound growth engine. Working at the intersection of the Head of Outbound Growth (who sets strategy), the Senior Manager, Growth Data & Intelligence (who builds the targeting and analytical models), and Growth Operations (who maintains the systems), this role is responsible for making the engine actually run: building and enriching target lists, launching campaigns, configuring workflows, maintaining performance dashboards, and telling the team what is and isn’t converting and why. This is not a cold‑calling or SDR role. It is an ops‑and‑analytics role for someone who wants to be hands‑on in the tools every day (Salesforce, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, AI‑enabled prospecting platforms) while also owning the reporting, attribution, and optimisation that determines whether those tools are generating real pipeline. The right person is equally comfortable pulling a target list from ZoomInfo and presenting a conversion analysis to senior leadership.

Targeting, List Build & Data Operations

• Build, segment, and maintain target account and contact lists using ZoomInfo, LinkedIn Sales Navigator, and Salesforce.
• Own data accuracy, deduplication, enrichment, and compliance with data governance standards.
• Maintain and refine ICP criteria and buyer persona inputs across pharma, biotech, and life sciences, updating based on win/loss data and pipeline conversion patterns.
• Use AI‑powered prospecting and intent data tools (Eva Boot, ZoomInfo intent signals, LinkedIn buyer insights) to flag trigger events such as funding rounds, leadership changes, pipeline milestones, and regulatory actions.
• Prepare data‑rich account briefs and pursuit packages for Global Client Partners and outbound leads, including account context, stakeholder maps, propensity indicators, and recommended entry points.
• Own list upload, enrichment QA, and data hand‑off into SalesLoft cadences, ensuring every campaign launches with clean, verified data.

Campaign Operations & Growth Engine Enablement

• Draft campaign briefs in partnership with the Head of Outbound Growth: target segments, channel sequencing (email, LinkedIn, SalesLoft cadences), timing, and success metrics.
• Maintain and evolve a library of campaign templates and playbooks segmented by practice area (GMAC, PMED/PE, Evidence & Access, Digital), buyer persona, and engagement stage.
• Partner with Growth Operations to set up and automate the workflows behind the outbound engine: cadence configuration, routing rules, enrichment triggers, and data hand‑offs between tools.
• Document and refine the end‑to‑end operating process (sourcing to enrichment to outreach to pipeline) so that new tools, new campaigns, and new team members can plug in without friction.
• Run A/B and multivariate testing on messaging, subject lines, and sequencing.
• Analyse results and translate findings into concrete changes to active campaigns.
• Identify where manual steps are slowing the engine down.
• Bring automation ideas and new tools to Growth Ops for evaluation and implementation.
• Serve as the outbound team’s go‑to resource on how to get the most out of the tech stack: creating quick guides, templates, and informal coaching on Salesforce, SalesLoft, ZoomInfo, LinkedIn Sales Navigator, and AI prospecting tools.

Performance Analytics, Attribution & Reporting

• Build and maintain campaign performance dashboards in Salesforce (and supporting tools) tracking activity volume, response rates, opportunity conversion, pipeline attribution, and channel‑level ROI.
• Deliver weekly and monthly performance readouts to the Head of Outbound Growth and senior stakeholders, using data visualisation to highlight trends, flag underperformance, and recommend evidence‑based pivots.
• Conduct pipeline velocity, conversion funnel, and cohort analysis to pinpoint where and why pipeline is or isn’t converting, and recommend tactical fixes.
• Work with Growth Operations to maintain data capture standards and taxonomy across the outbound tech stack so that activity data flows cleanly into Salesforce for accurate multi‑touch attribution.
• Support conference and event‑driven campaigns by coordinating pre‑event targeting, post‑event follow‑up cadences, and pipeline tracking and attribution.

Cross‑Functional Coordination

• Coordinate campaign launch timelines across content readiness (Marketing), targeting readiness (Data & Intelligence), system configuration (Growth Operations), and outreach execution (Outbound Leads).
• Run weekly campaign stand‑ups with the Head of Outbound Growth, Growth Data & Intelligence, Growth Operations, and outbound leads, using live dashboard data to review active campaigns, surface blockers, and prioritise next actions.
• Maintain a shared campaign calendar and initiative pipeline, ensuring transparency and visibility across the enterprise growth team.

Qualifications & Experience

• Experience in revenue operations, growth operations, demand generation, commercial operations, or data‑driven marketing, ideally within life sciences, healthcare, or professional services.
• Hands‑on, daily‑use proficiency with Salesforce (strongly preferred) and outbound/prospecting tools such as SalesLoft, ZoomInfo, LinkedIn Sales Navigator, or comparable platforms.
• Strong analytical capability: comfortable building dashboards, working with data visualisation tools, analysing funnel metrics, conducting attribution analysis, and translating data into tactical recommendations.
• Experience building and managing target lists, enrichment workflows, and data quality processes across CRM and prospecting platforms.
• Ability to coordinate multiple campaigns simultaneously across cross‑functional stakeholders with clear project management discipline.
• Clear, concise communication: able to write campaign briefs and present data‑driven performance insights to senior leaders.

Preferred

• Experience in pharma/biotech or medical communications agency environments.
• Familiarity with medical affairs, MSL engagement, publications, or HEOR buyer landscapes.
• Exposure to AI‑enabled prospecting, intent data platforms, or predictive analytics tools in a commercial context.
• Comfort with data manipulation tools (Excel/Google Sheets at an advanced level, or exposure to SQL, Python, or BI platforms such as Tableau or Power BI).
• Understanding of the pharma procurement cycle and RFP/RFI processes.

What Success Looks Like

In the first 90 days

• Fully embedded in the outbound growth team’s rhythm: attending pipeline reviews, understanding active campaigns, building working relationships with Growth Ops, Data & Intelligence, outbound leads, and Practice BD.
• Fluent in the tech stack and able to independently build lists, configure cadences, and pull reporting from Salesforce, SalesLoft, and ZoomInfo.
• Campaign performance dashboard live in Salesforce and delivering weekly analytical readouts to the Head of Outbound Growth.
• First set of campaign playbooks drafted and in active use for at least one practice area.
• Initial pursuit packages with data‑rich targeting intelligence delivered to GCPs for priority accounts.

By Six Months

• Campaign playbook library growing across priority practice areas, with embedded performance benchmarks and testing results.
• Established working rhythm with Data & Intelligence and Growth Ops for targeting, list development, and enrichment, with clear SLAs and repeatable processes.
• Measurable improvement in list quality, campaign launch velocity, and clean reporting accuracy.
• Delivering pipeline conversion analysis that directly informs strategic decisions by the Head of Outbound Growth.
• Recognised internally as the person who knows how the outbound engine works, what it is producing, and where it needs to improve.

What We Offer

• Competitive pay, generous paid vacation, holidays and more, across all our locations.
• Ongoing training and development opportunities which foster and shape your individual career path.
• An active and growing commitment to bettering the communities our employees call home through our Corporate Social Responsibility program.
• The opportunity to thrive in a global, collaborative environment while working every day to improve health outcomes and patient wellbeing.
• Diverse, inclusive culture that encourages you to bring your whole self to work.

OPEN Health does not discriminate on the basis of race, sex, colour, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.