At a Glance
- Tasks: Join a dynamic team to create and manage digital marketing campaigns across various platforms.
- Company: Innovative company automating finance processes, focused on impactful marketing.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Exciting chance to shape the brand's voice and strategy in a small, ambitious team.
- Why this job: Be part of a transformative marketing journey and make a real difference.
- Qualifications: Experience in digital marketing, familiarity with SEO, Google Ads, and HubSpot.
The predicted salary is between 29700 - 36300 £ per year.
We automate invoicing, ordering and reconciliation: the everyday finance work that costs the most time and money when it's done by hand. Built to flex across industries and to work with the ERP our customers already have.
We're not trying to be everything to everyone. The transaction is what we do, and we do it properly, which means less firefighting, less scope creep, and more time solving problems that matter.
We're growing, but we've kept hold of what made us worth joining in the first place: you'll know what you're working on and why it matters, not just where it sits on someone else's roadmap.
We're in the process of a big transformation within Marketing and the business, with a complete rebrand, new website, and new tone of voice & messaging. This is a chance to help deliver and contribute to the marketing strategy through our digital channels.
If that sounds like your kind of place, we'd like to meet you.
The Role
This is a digital marketing role for someone who is comfortable switching between tasks and enjoys the variety that comes with being part of a small, ambitious team. From setting up a new campaign, updating our Google Ads, building a new website page to working on Hubspot automations, everyday will be different.
This will be a new role within Marketing at Open ECX and the fourth person to join the team. They will report to the Head of Marketing but also work with the Demand Generation Manager and
Product Marketing Manager. You will bring your experience to help us deliver our primary goal of bringing more inbound leads as well as enabling Sales to bring in outbound leads.
Responsibilities
Website Operations
- Develop and build out new pages in our website CMS, Webflow, ensuring everything is onbrand, responsive and error-free.
- Manage the campaign calendar (blogs, case studies etc.) and keep the team on track with
SEO & AEO
- Apply on-page SEO basics; meta titles, descriptions, internal linking, schema and heading structure to all published content.
- Stay across SEO/AEO best practices as AI search continues to evolve and adjust keyword targeting using tools like SEMRush and Search Console.
- Look for opportunities to find new SEO/AEO opportunities we can build new pages for/amend current pages.
- Google & Linked
In Ads
- Monitor, maintain & analyse Google Ads search campaigns across search campaigns primarily but potentially display and video ads as well.
- Create, monitor & analyse Linked In Ad campaigns that align with the campaigns that the Demand Generation Manager is working with Sales to deliver.
Campaign Delivery
- Deliver campaign collateral from brief through to finished assets, including social media posts and assets.
Hubspot & Marketing Ops
- Complete Hub Spot day-to-day tasks list management, email builds, data quality checks and workflow automation. QA campaigns before send and keep CRM records tidy,
- Source and enrich data across Apollo, Cognism and Clay, and get into the detail of these tools (such as intent signals in Clay) to keep them properly optimised.
- Build and maintain list segmentation for campaigns and support lead scoring and lifecycle stage management as prospects move through the funnel.
- Dashboard building and performance reporting.
Skills, Knowledge & Experience
- Experience in a digital marketing role, whether in-house or agency.
- You know what good B2B Saa S marketing looks like.
- Working knowledge of Hub Spot or a similar CRM and marketing automation tool.
- Comfortable with website CMS platforms. Webflow experience is a nice bonus.
- A solid grasp of SEO fundamentals and a willingness to get up to speed on AEO.
- Familiar with Google Ads and how to manage & monitor campaigns.
- Organised and proactive. You manage your own time well and don't need to be chased.
- A good writer and a creative mind... AI can't write like us and we want you to bring ideas to
- #J-18808-Ljbffr
Digital Marketer in Manchester employer: Open ECX
At Open ECX, we pride ourselves on being an excellent employer by fostering a dynamic and collaborative work culture that values innovation and creativity. As a Digital Marketer, you'll have the opportunity to contribute to exciting projects like our complete brand transformation while working alongside a small, ambitious team dedicated to making a meaningful impact in the B2B SaaS space. With a focus on employee growth and development, we offer a supportive environment where your contributions are recognised and valued, ensuring you know exactly how your work drives our success.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketer in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Open ECX and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Open ECX are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Open ECX on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Open ECX. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketer in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Open ECX. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Open ECX:Show us that you’ve done your homework! In your application, briefly mention what you admire about Open ECX’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Open ECX
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Open ECX will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Open ECX, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
