At a Glance
- Tasks: Lead marketing efforts to launch and grow a revolutionary wine brand.
- Company: Open Cellar, a bold start-up shaking up the wine industry.
- Benefits: Founding-level equity, unlimited holiday, and huge creative freedom.
- Other info: Join us in Scotland for collaborative sessions and be part of something exciting.
- Why this job: Shape a fresh brand and make a real impact in a traditional industry.
- Qualifications: Experience in marketing leadership within start-ups and a passion for brand building.
The predicted salary is between 60000 - 80000 € per year.
Open Cellar are on the search for an outstanding marketing lead to join us as we launch a bold, ambitious new business set to shake up the wine industry. This isn't your average start‐up, and this certainly isn't your average marketing role. At Open Cellar, we're on a mission to reinvent how people discover, enjoy, and connect with wine. We're just about ready to launch (think product in development, big ideas in place, strong momentum building) but now we need someone who can help take Open Cellar from exciting concept to category‐defining brand.
We'd love someone with strong marketing instincts, creative flair, and a clear understanding of how modern brands grow. Someone who knows how to build attention, community, and genuine excitement around a product people actually care about.
Who Are We Looking For?
- Someone who is a rare blend of strategic thinker and hands‐on doer - the kind of person who can talk positioning and brand strategy in the morning, then jump into paid social, partnerships, or campaign ideas in the afternoon.
- You ideally have marketing leadership experience within a start-up or high‐growth environment i.e. you know what it takes to build momentum from scratch (and keep things moving when start‐up life inevitably gets a little chaotic).
- Know how to build and launch a brand, including positioning, storytelling, audience growth, community‐building, and go‐to‐market strategy.
- Have experience supporting fundraising, investment processes, or early‐stage growth plans whether that's helping shape pitch decks, refining the brand story, or making a business investor‐ready.
- Feel confident across digital, social, PR, partnerships, influencer/creator marketing, and growth channels.
Location
The role is UK‐based. Open Cellar is proudly being built in Scotland, so ideally you're within a commutable distance of Edinburgh for the occasional co‐working day, coffee, strategy session, or wine‐fuelled brainstorm (although this isn't a deal‐breaker for the right person). We're big believers that the best ideas often come from being in the room together every now and then.
What's On the Table?
- Founding‐level role with meaningful equity – you'll be in this from the beginning, with a real stake in what we're building.
- Huge creative freedom – we're not interested in tired corporate marketing playbooks.
- A chance to help shape a brand that feels genuinely fresh, culturally relevant, and exciting within an industry that's long overdue for a reset.
- Huge scope for growth as the business scales.
- Unlimited holiday.
As we continue hitting key milestones and progressing toward funding goals, this role is expected to evolve into a salaried position with a broader leadership remit, competitive salary, and full benefits package aligned with your impact and contribution.
Joining Open Cellar at this stage means having genuine influence over the direction, voice, growth, and future of the brand. You won't just be 'doing marketing' – you'll be helping shape the company itself.
If you're excited by the idea of building something ambitious from the ground up, making serious noise in an industry overdue for disruption, and creating a brand people genuinely connect with, we'd love to hear from you.
Please send over your CV, LinkedIn, and a short note about yourself, your experience, and why you think you'd be a great fit for Open Cellar. No overly formal cover letters needed but if you think they will help/make a difference, we are happy to read them!
Chief Marketing Officer (Equity Role) in Edinburgh employer: Open Cellar
Open Cellar is an exceptional employer for those looking to make a significant impact in the wine industry. With a founding-level role that offers meaningful equity, unlimited holiday, and the opportunity to shape a fresh and culturally relevant brand, employees can expect a dynamic work culture that fosters creativity and collaboration. Located in Scotland, this position provides the chance to work closely with a passionate team while enjoying the flexibility of remote work, making it an ideal environment for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Marketing Officer (Equity Role) in Edinburgh
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wine industry or marketing circles. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on opportunities!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring your best ideas to the table. Whether it’s a unique marketing strategy or a fresh take on brand storytelling, let your passion shine through.
✨Tip Number 3
Be ready to adapt! Start-up life can be chaotic, so demonstrate your flexibility and problem-solving skills. Share examples of how you've navigated challenges in previous roles, especially in high-growth environments.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in Open Cellar. Make sure to tailor your application to highlight how your experience aligns with our mission to shake up the wine industry.
We think you need these skills to ace Chief Marketing Officer (Equity Role) in Edinburgh
Some tips for your application 🫡
Be Yourself:When you're writing your application, let your personality shine through! We want to get a sense of who you are beyond just your CV. Share your passion for marketing and why you're excited about shaking up the wine industry with us.
Tailor Your Message:Make sure to customise your application to reflect how your experience aligns with our mission at Open Cellar. Highlight specific achievements that showcase your marketing instincts and hands-on approach, especially in start-up environments.
Showcase Your Creativity:We’re looking for someone with creative flair, so don’t hold back! Whether it’s a unique storytelling approach or innovative campaign ideas, let us see how you think outside the box and can help build a brand that stands out.
Keep It Concise:While we love a good story, keep your application clear and to the point. A short note about yourself, your experience, and why you’d be a great fit is all we need. Remember, we’re keen to hear from you, so make it easy for us to see your potential!
How to prepare for a job interview at Open Cellar
✨Know Your Brand Inside Out
Before the interview, dive deep into Open Cellar's mission and values. Understand their approach to reinventing the wine industry and think about how your marketing instincts can align with their vision. This will help you speak confidently about how you can contribute to building a category-defining brand.
✨Showcase Your Hands-On Experience
Prepare specific examples from your past roles where you've successfully launched a brand or driven community engagement. Highlight your experience in high-growth environments and be ready to discuss how you navigated challenges while keeping momentum going. This will demonstrate that you're not just a strategic thinker but also a doer.
✨Be Ready to Discuss Creative Ideas
Think of innovative marketing strategies that could work for Open Cellar. Whether it's a unique social media campaign or an exciting partnership idea, come prepared with suggestions that show your creative flair. This will illustrate your proactive approach and passion for making a genuine impact.
✨Connect Personally with the Team
Since Open Cellar values collaboration, be sure to express your enthusiasm for working closely with the team. Share your thoughts on the importance of co-working sessions and brainstorming together. This will help convey that you're not just looking for a job, but are genuinely excited about being part of their journey.
