At a Glance
- Tasks: Lead innovative media strategies and inspire a high-performing team across Western Europe.
- Company: Join Opella, a global leader in self-care with a mission to simplify health.
- Benefits: Shape the future of media while enjoying a dynamic work environment and growth opportunities.
- Other info: Diverse workplace committed to inclusion and excellence.
- Why this job: Make a real impact on health and wellness for millions while driving digital transformation.
- Qualifications: Experience in media strategy and leadership, with a passion for innovation and collaboration.
The predicted salary is between 58500 - 71500 £ per year.
You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a WEU Integrated Consumer Engagement Lead, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.
About the role
The WEU Integrated Consumer Engagement Lead will play a critical role in shaping the future of Opella’s media and digital organisation across Western Europe. This is more than a media leadership position. It is an opportunity to build media excellence as a competitive advantage, helping accelerate brand growth and deliver Opella’s mission of putting Health in Your Hands.
Leading a team of five media and digital specialists, you will own the overall consumer communication strategy, with the team delivering integrated campaigns and media plans across all our brands in Western Europe. You will create an efficient, future-ready media ecosystem and collaborate across Marketing, Digital, Insights, Finance, Procurement, and media & creative agency partners to deliver measurable business impact while continuously improving the consumer communications ecosystem and media effectiveness across the region.
You will:
- Lead initiatives that strengthen brand growth and marketing effectiveness across Western Europe.
- Develop and inspire a high-performing team while building future media capabilities.
- Champion innovation, digital transformation, and AI-enabled solutions to improve performance.
- Simplify complexity and create scalable ways of working across markets and teams.
- Foster a culture of collaboration, accountability, inclusion, and continuous improvement.
Your responsibilities
- Own the overall consumer communication strategy across all brands in Western Europe, developing and leading integrated communication and media strategies in partnership with Brand Leads and Global Media teams.
- Translate consumer, category, and business insights into media strategies that drive sustainable growth and measurable business outcomes.
- Drive marketing effectiveness through measurement, experimentation, optimisation, and performance tracking.
- Shape and continuously improve the regional media operating model to ensure agility, consistency, and operational excellence across markets.
- Lead the integrated ecosystem of media and creative agencies, aligning partners around a shared consumer communication strategy and ensuring strong capabilities, effective governance, and best-in-class execution.
- Foster collaboration across Marketing, Digital, Insights, Finance, Procurement, and external partners to achieve shared business objectives.
- Shape future media and consumer communication capabilities, driving innovation, digital transformation and AI-powered media solutions, including large language models (LLMs) and evolving social capabilities.
- Evaluate and develop structures to bring selected creative capabilities in-house where appropriate.
- Lead, coach, and develop a team of media and digital professionals, creating an environment where people thrive and perform at their best.
About you
- Significant experience in media strategy, advertising, communications, digital media, or integrated marketing leadership roles.
- Demonstrates intellectual curiosity and stays abreast of emerging communication and media trends, translating relevant insights into agile, practical improvements to strategies, capabilities, and ways of working.
- Strong understanding of modern media ecosystems, media investment, digital marketing, and marketing effectiveness principles.
- Proven experience leading teams and delivering business results through media and communication strategies.
- Experience managing agency relationships and working across complex stakeholder networks.
- Strong commercial acumen and the ability to connect media investments to business outcomes and growth objectives.
- Experience driving organisational change, capability building, or transformation initiatives.
- Excellent leadership, communication, influencing, and stakeholder management skills.
- Growth mindset, intellectual curiosity, and a willingness to challenge existing ways of working.
- Fluent English required.
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.
Why join Opella?
This is an opportunity to shape the future of media and digital excellence across Western Europe while influencing the growth of some of Opella’s most recognised brands. You will work at the forefront of media transformation, drive meaningful business impact, and help build a best-in-class media organisation for the future.
About Us
Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be, for over half a billion consumers worldwide. At the core of this mission are our 100+ loved brands, our 11,000-strong global team, 13 manufacturing sites, and 4 science and innovation centres. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and a healthier planet.
WEU Integrated Consumer Engagement Lead in Reading employer: Opella
Opella is an exceptional employer that fosters a dynamic work culture where innovation meets collaboration. As a Brand Manager for Dulcolax in the UK, you will benefit from a supportive environment that prioritises employee growth and development, offering opportunities to lead impactful projects in the healthcare sector. With a focus on strategic execution and cross-functional teamwork, you'll be part of a company dedicated to shaping the future of digestive health while enjoying a rewarding career path.
StudySmarter Expert Advice🤫
We think this is how you could land WEU Integrated Consumer Engagement Lead in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Opella and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Opella are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Opella on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Opella. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace WEU Integrated Consumer Engagement Lead in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Opella. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Opella:Show us that you’ve done your homework! In your application, briefly mention what you admire about Opella’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Opella
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Opella will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Opella, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
