At a Glance
- Tasks: Lead the Dulcolax brand and develop impactful marketing campaigns.
- Company: Join Opella, a global leader in consumer healthcare with a dynamic local team.
- Benefits: Enjoy a hybrid work model, career growth opportunities, and a supportive environment.
- Other info: Diverse workplace that values inclusion and encourages applications from all backgrounds.
- Why this job: Make a real impact on consumers' health while working with iconic brands.
- Qualifications: Experience in brand management, preferably in FMCG or healthcare.
Brand Manager – Dulcolax · Location: Reading, Berkshire, United Kingdom Let’s be real: talking about laxatives can be a bit awkward for some, but for us, it’s a mission. Dulcolax is the global heavyweight in its category, and we’re looking for a Brand Manager who can keep that momentum going right here in the UK. You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a Brand Manager, you’ll bring your expertise, curiosity and drive to grow one of the world’s most recognised digestive health brands and help make health simpler, smarter and more human.
About the job: Dulcolax is a category-leading brand with a strong heritage and significant growth potential in the UK market. This role offers the opportunity to lead brand strategy and execution, combining commercial ownership, consumer insight, and creative marketing to drive sustainable growth. You’ll work across a broad range of stakeholders and functions, helping shape the future of digestive health while delivering meaningful impact for consumers.
- Lead initiatives that strengthen brand performance and accelerate growth.
- Translate consumer and market insights into impactful marketing strategies.
- Balance long-term brand building with short-term commercial delivery.
- Partner across functions to ensure consistent and effective execution.
- Model a challenger mindset through innovation, collaboration, and ownership.
Main responsibilities:
- Develop and execute local brand strategies that support growth and market share objectives.
- Adapt global initiatives and campaigns to meet the needs of UK consumers and customers.
- Manage brand performance, budgets, and commercial outcomes, including P&L responsibility.
- Lead integrated marketing campaigns across digital, retail, and healthcare professional channels.
- Use consumer, market, and performance data to identify opportunities and optimise plans.
- Collaborate with Sales, Medical, Regulatory, and agency partners to deliver brand objectives.
- Influence and engage stakeholders across local and regional teams to drive alignment and results.
About you:
- Experience in brand management within FMCG, Consumer Healthcare, OTC, Pharmaceutical, or a related industry.
- Strong commercial mindset with experience managing budgets and business performance.
- Ability to combine strategic thinking with hands‑on execution.
- Strong analytical skills with the ability to turn insights into actions.
- Excellent stakeholder management and collaboration skills.
- Proactive, adaptable, and solution-oriented approach to problem solving.
- Degree in Marketing, Business, or a related discipline, or equivalent professional experience.
Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.
This is more than the next step in your career, it’s a chance to shape the future of one of the UK’s leading digestive health brands. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
About Us
Opella is the self‑care challenger with the purest and third‑largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self‑care as simple as it should be, for over half a billion consumers worldwide. At the core of this mission are our 100+ loved brands, our 11,000‑strong global team, 13 manufacturing sites, and 4 science and innovation centres. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and a healthier planet. Learn more at www.opella.com #LI-HYBRID Ready to help the UK feel better? Let’s talk.
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DulcoLax Brand Manager in Reading employer: Opella
Opella is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. With a strong focus on employee growth, we offer comprehensive training and development opportunities tailored to enhance your career in the Consumer Healthcare sector. Located in Reading, our hybrid work model provides flexibility, allowing you to balance professional and personal commitments while contributing to meaningful health and wellness solutions.
StudySmarter Expert Advice🤫
We think this is how you could land DulcoLax Brand Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Opella and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Opella are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Opella on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Opella. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace DulcoLax Brand Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Opella. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Opella:Show us that you’ve done your homework! In your application, briefly mention what you admire about Opella’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Opella
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Opella will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Opella, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
