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- Tasks: Lead the growth of Allegra, the #1 allergy brand in Western Europe.
- Company: Opella is a B Corp committed to simplifying self-care for over half a billion consumers globally.
- Benefits: Enjoy a hybrid work model, inclusive culture, and impactful work.
- Why this job: Join a mission-driven team focused on health and innovation in a dynamic environment.
- Qualifications: Experience in brand management, strong leadership skills, and a marketing degree are essential.
- Other info: Collaborate with global teams and lead exciting marketing campaigns.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Join to apply for the Allegra Brand Manager – Western Europe role at Opella
Join to apply for the Allegra Brand Manager – Western Europe role at Opella
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Allegra Brand Manager – UK
Location: Reading, United Kingdom
Work Model: Hybrid (3 days office / 2 days remote)
Team: Opella Consumer Healthcare
Job Type: Full-Time
About Opella
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.
Our mission: to bring health into people’s hands by making self-care as simple as it should be for over half a billion consumers worldwide.
We are the proud makers of trusted brands like Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale, and Mucosolvan.
Certified as a B Corp in multiple markets, we are committed to healthier people and a healthier planet.
Learn more at www.opella.com
Your Role: Lead the #1 Allergy Brand
Allegra is the #1 global allergy brand, trusted by healthcare professionals and loved by consumers. In the UK (known as Allevia), Switzerland (Telfastin), and Austria, Allegra empowers people to live fully—free from allergy interruptions.
As Brand Manager, you’ll lead Allegra’s growth in these key Western Europe markets, driving performance, innovation, and brand equity. You’ll report to the Zone Brand Lead and collaborate across global and local teams to shape the future of allergy care.
Key Responsibilities
Lead Brand Strategy: Develop and execute activation plans tailored to UK, Switzerland, and Austria, aligned with global priorities. Drive Performance: Own brand health, market share, and full P&L management including forecasting and inventory planning. Execute Campaigns: Adapt and implement integrated marketing campaigns across digital, media, and healthcare professional channels. Manage Portfolio: Oversee product launches and line extensions, ensuring relevance and impact. Collaborate Cross-Functionally: Partner with sales, shopper, media, medical, regulatory, and supply chain teams. Leverage Insights: Use consumer and market research to shape strategy and ensure resonance with target audiences. Lead Agencies: Guide external partners in creative development and media planning to maximize ROI.
Key Requirements
Proven experience in brand management, ideally in OTC, FMCG, or healthcare. Strong leadership and project management skills with a proactive, accountable mindset. A solution-oriented attitude and willingness to go beyond expectations. Embrace change and innovation, driving new ways of working. Excellent communication and collaboration skills across diverse teams. Commercial acumen with P&L ownership experience. Bachelor’s degree in Marketing, Business, or related field; knowledge of UK healthcare market is a plus.
Why Join Us?
At Opella, you’ll do purposeful, challenging work in a bold, inclusive culture where everyone can thrive. We are Challengers—driven to simplify self-care and improve lives.
Our Values
- All In Together: We support and challenge each other.
- Courageous: We take thoughtful risks and innovate boldly.
- Outcome-Obsessed: We deliver impact with integrity.
- Radically Simple: We make things easy—for us and for consumers.
You’ll lead the fastest-growing allergy brand in the UK, with visibility across the Western Europe zone and global teams.
Join us on our mission. Health. In your hands.
www.opella.com/en/careers
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Retail Health and Personal Care Products
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Allegra Brand Manager - Western Europe employer: Opella
Contact Detail:
Opella Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Allegra Brand Manager - Western Europe
✨Tip Number 1
Familiarise yourself with the Allegra brand and its position in the market. Understanding its unique selling points and how it compares to competitors will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the OTC and healthcare sectors. Attend industry events or webinars where you can meet people who work at Opella or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Stay updated on the latest trends in self-care and consumer health. Being knowledgeable about current market dynamics and consumer behaviour will demonstrate your passion and commitment to the role.
✨Tip Number 4
Prepare to discuss your experience with P&L management and brand strategy in detail. Be ready to provide examples of how you've driven brand growth and performance in previous roles, as this is crucial for the Allegra Brand Manager position.
We think you need these skills to ace Allegra Brand Manager - Western Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly in OTC or FMCG sectors. Use keywords from the job description to demonstrate your fit for the Allegra Brand Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for self-care and your understanding of the Allegra brand. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Leadership Skills: In your application, emphasise your leadership and project management skills. Provide examples of how you've successfully led teams or projects, especially in a cross-functional environment.
Highlight Commercial Acumen: Demonstrate your understanding of P&L management and market share growth. Include any relevant metrics or outcomes from your past experiences that illustrate your commercial awareness and impact on brand performance.
How to prepare for a job interview at Opella
✨Understand the Brand
Before your interview, make sure you have a solid understanding of Allegra and its position in the market. Familiarise yourself with its key competitors and recent marketing campaigns. This will show your genuine interest and help you discuss how you can contribute to its growth.
✨Showcase Your Leadership Skills
As a Brand Manager, you'll need strong leadership abilities. Prepare examples from your past experiences where you've successfully led a team or project. Highlight your proactive mindset and how you've driven results in previous roles.
✨Demonstrate Commercial Acumen
Be ready to discuss your experience with P&L management and how you've used financial insights to drive brand performance. Prepare to explain how you would approach forecasting and inventory planning for Allegra.
✨Emphasise Collaboration
Opella values cross-functional collaboration. Think of instances where you've worked effectively with diverse teams, such as sales, marketing, and supply chain. Be prepared to discuss how you can foster collaboration to achieve brand goals.
